Service Quality of Food Delivery Staff, by Food Delivery Applications in Mueang Nakhon Sawan District, Nakhon Sawan Province

Abstract

          The purposes of this study aimed 1) to study how users of food delivery applications behaved in Mueang Nakhon Sawan District, Nakhon Sawan Province. 2) to study the service quality of food delivery staff of food delivery applications; and 3) to compare consumer opinions on the service quality of food delivery applications staff. This study employed quantitative research. The sample group used in the research consisted of 400 people using the food delivery applications in Mueang Nakhon Sawan District, Nakhon Sawan Province. Statistics tools used in data analysis were frequency, percentage, mean, standard deviation, and one-way ANOVA.

           The result of this study showed that 1) most of them used the food delivery applications 1-3 times per day, purchase between 12 p.m. and 16.00 p.m., most ordering dish costing around 101-200 bath, and utilizing the services from the Grab Food. 2) Overall, the level of service quality of the food delivery staff of food delivery applications was at a high level. Also, 3) for the consumers of various genders, ages, education levels, incomes, and statuses, there were no differences in opinions on the overall service quality. The consumers with various professions had the difference with statistically significant at .05.