The Economic and Social Impacts from the Covid-19 Epidemic: situation, Lifestyle Behaviors of People's Learning towards Adaption for the New Normal Community in the Nakhon Ratchasima Municipality Area, Nakhon Ratchasima Province

Abstract

          The research purposes were to study: 1) the economic and social impacts from the Covid-19 epidemic, 2) lifestyle behavior of people's learning towards community adaptation to the new normal, and 3) the suggestion for alleviating the impacts. This is a mixed method research. For a quantitative research, There were 116,548 people, living in Nakhon Ratchasima Municipality. The sample size of 400 people was determined from Crazy and Morgan's ready-made table. For the qualitative research, ten key informants consisted of administrators, civil servants, and municipal officials. It was a structured in-depth interview. Data analysis was done by the mean, percentage, standard deviation. and content analysis. The research results found the following:

1. The economic impact it was impossible for people to do as normal work; and the social ones their daily lives were changed.
2. For the lifestyle habits of people's learning towards the community adaptation to the new normal, it showed that: (1) economic adjustment more careers were being created through online platforms, (2) health adjustment there was a practice of wearing a hygienic mask at all times, (3) social adjustment talking and interacting through online applications, and (4) technology adaptation there was more learning to use technological communication devices.
3. The suggestions for alleviating the impact were: (1) various types of tax deductions, (2) reducing various utility bills, and (3) providing low interest loans. As the policy recommendations, the executives should use information from lessons learned to formulate policies for measures, to preventing the spread of new strains of COVID in the future.

           As the results of research, most people are able to adapt and learn to live a new way of life with the Covid-19 epidemic in the long term.