Synthesis of Chinese Language and Tourism Research Articles In ThaiJo Database

Authors

  • Kanlaya Swangkong ผู้อำนวยการศูนย์วิจัย (ทีม B) สายงานวิจัยและพัฒนา มหาวิทยาลัยธุรกิจบัณฑิตย์
  • Penpisut Sikakaew อาจารย์ประจำวิทยาลัยนานาชาติจีน มหาวิทยาลัยธุรกิจบัณฑิตย์

Keywords:

Synthesis Research, Chinese, Tourism

Abstract

     This article aimed to survey and synthesize the research on Chinese language and tourism studies in the ThaiJo database. A qualitative research methodology was used to synthesize three issues: 1) the content of the researchs; 2) the research methods; and 3) the research area. ATLAS.ti 22 was used to code and build a data network before synthesizing. Then the result was discussed with descriptive statistics.The study revealed that 50 papers published in the ThaiJo database, by 46% of the research, focused on language skills and language services, and by 20% on media, textbooks, and innovation in tourism. There were 32 papers published in Thai and 18 papers written in Chinese. The most common research method was the mixed method at 58%, followed by the qualitative method by 30%, and the quantitative method by 12%, respectively.The three main research areas were Bangkok, Lampang, and Phetchaburi Provinces.

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Published

2022-12-04

Issue

Section

บทความวิจัย (Research article)