A Study of the Relationship between Dialect Communication in Indie-Thai Luk Thung Songs and Bangkok Residents’ Exposure to Dialect Communication

Authors

  • Eirene Chapai ปริญญานิเทศศาสตรมหาบัณฑิต (สาขาการสื่อสารเชิงกลยุทธ์) มหาวิทยาลัยกรุงเทพ
  • Ongart Singlumpong อาจารย์ที่ปรึกษาปริญญานิเทศศาสตรมหาบัณฑิต (สาขาการสื่อสารเชิงกลยุทธ์) มหาวิทยาลัยกรุงเทพ

Keywords:

dialect, country music, communication

Abstract

     The objectives of this research was: to study the production quality of indie-Thai Luk Thung songs using dialects of the people in Bangkok; and to study the relationship between the quality of indie-Thai Luk Thung  songs and the Bangkok residents’ exposure to dialect communication. This It was a qualitative research: using questionnaires for data collection. The sample size was determined by G*Power use. A sample of 138 people was collected from questionnaires via online Chan using convenient sampling. Different demographic characteristics did not affect the exposure to the dialect communication in indie-Thai Luk Thung songs. The production quality of indie-Thai Luk Thung songs with the dialect was related to the behavior of the dialect communication exposure in indie-Thai Luk Thung songs; and the broadcast channel of indie-Thai Luk Thung songs with the dialects was related to the behavior of the people in Bangkok; and the analysis of the exposure to  the dialect communication in indie-Thai Luk Thung  songs was at a high level.

Author Biography

Eirene Chapai , ปริญญานิเทศศาสตรมหาบัณฑิต (สาขาการสื่อสารเชิงกลยุทธ์) มหาวิทยาลัยกรุงเทพ

kasembundit University

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Published

2022-12-04

Issue

Section

บทความวิจัย (Research article)