Street Food Consumption Behavior of People in Suanluang District Bangkok

Abstract

     The objectives of this study were: 1) to study street food consumption behavior in Suan Luang Districts; 2) to study mixed marketing factors in choosing street food stalls in Suan Luang Districts; 3) to compare the behavior of consumers choosing to eat at street food stalls in Suan Luang area, classified by personal data. There was a sample of 400 peoples by using a questionnaire as a study tool and the collected data were processed using descriptive statistics such as percentage, mean, standard deviation inferential statistics were Chi-square and Multiple Regression Analysis.

           The results showed that most of samples people were: female, age 31-40 years old. Single-family status, undergraduate education, occupation and employees of the company and average monthly income 10,000-19,999 baht.They Choose to have a cooked-to-order dish because it was cheap. They ate the street food more than four times a week Also, they themselves chose to eat the street food with the price average at 70 bath per time.