Rotthong N, Lapsomboondee A. THE INFLUENCE OF INNOVATION ADOPTION AND MARKETING MIX ON THE PURCHASE DECISION OF ELECTRIC VEHICLES AMONG CONSUMERS IN THE EASTERN SEABOARD INDUSTRIAL AREA, RAYONG PROVINCE . jlarus [internet]. 2025 Jul. 8 [cited 2026 Sep. 1];7(2):246-59. available from: https://so03.tci-thaijo.org/index.php/art/article/view/286646