Sayruamyat, S., T. Kumkit, and P. Thathong. “BEYOND THE PLATE: THAI BEEF CONSUMER SEGMENTATION BY ATTITUDES”. Journal of Liberal Art of Rajamangala University of Technology Suvarnabhumi, vol. 7, no. 1, Apr. 2025, pp. 314-29, https://so03.tci-thaijo.org/index.php/art/article/view/285937.