ROTTHONG, N.; LAPSOMBOONDEE, A. THE INFLUENCE OF INNOVATION ADOPTION AND MARKETING MIX ON THE PURCHASE DECISION OF ELECTRIC VEHICLES AMONG CONSUMERS IN THE EASTERN SEABOARD INDUSTRIAL AREA, RAYONG PROVINCE . Journal of Liberal Art of Rajamangala University of Technology Suvarnabhumi, [S. l.], v. 7, n. 2, p. 246–259, 2025. Disponível em: https://so03.tci-thaijo.org/index.php/art/article/view/286646. Acesso em: 1 sep. 2026.