RPU Journal of Business Administration

Editorial

Arpornranee Infahsaeng — Wed, 25 Dec 2024 00:00:00 +0700

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Arpornranee Infahsaeng — Wed, 25 Dec 2024 00:00:00 +0700

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Arpornranee Infahsaeng — Wed, 25 Dec 2024 00:00:00 +0700

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Arpornranee Infahsaeng — Wed, 25 Dec 2024 00:00:00 +0700

Fullpaper

Arpornranee Infahsaeng — Wed, 25 Dec 2024 00:00:00 +0700

Model of Health Promotion for the Elderly through Community Participation Process, Ban Waeng Subdistrict, Phutthaisong District, Buriram Province

Sukonthawan Phadthaisong — Wed, 25 Dec 2024 00:00:00 +0700

This participatory action research aimed to study the health-promoting behaviors of the elderly and explore community-based approaches for health promotion. The sample consisted of 285 elderly individuals residing in Ban Waeng Subdistrict, Phutthaisong District, Buriram Province. Research tools included an interview form comprising personal data, health conditions, and health-promoting behaviors. Data analysis utilized descriptive statistics such as frequency, percentage, mean, and standard deviation, and inferential statistics, including a Paired t-test to compare mean differences in health behaviors and quality of life.

The results revealed that 46.7% of the elderly perceived their health as good, while 18.6% considered their health poor. The highest mean score among health-promoting behaviors was residential sanitation (mean = 3.64), followed by spiritual health promotion and safety practices (mean = 3.40). The lowest mean score was for social interaction (mean = 3.03). Overall, health-promoting behaviors were rated at good to very good levels. In the second phase, the research concluded that community participation and related processes, such as public health development, empowerment, and collaboration with network partners, were essential for strengthening community capacity to enhance health promotion independently. In the third phase, evaluating the participation model and studying the challenges revealed statistically significant differences in health-promoting behaviors among the elderly before and after participating in the project (p < .05).

Marketing Mix and Service Quality Factors Affecting the Self-Employed Group in Deciding on the Loan Service of the Government Housing Bank in Samut Sakhon Province

Tippawan Limpaangsu, Kittipong Sakornsathien — Wed, 25 Dec 2024 00:00:00 +0700

The objectives of this research were to study: 1) to compare the decision-making process for selecting loan services among self-employed clients of the Government Housing Bank in Samut Sakhon Province; and 2) factors of marketing mix and service quality that affect service decisions. The instrument used in this research was a questionnaire collected with a sample of 400 self-employed people within Samut Sakhon who applied for loans at the Government Housing Bank. Comparative analysis to determine the difference between t-test and F-test, and Multiple Regression Analysis by Enter method.

The study found that 1) personal factors such as gender, age, average monthly income, and education level were found to significantly influence the decision-making process for selecting loan services at the Government Housing Bank. 2) Marketing mix factors by product/service, place/distribution channel, promotion, people, and physical evidence, and service quality factors by concreteness of the service, and the reliability of the service, affect the self-employed group on Government Housing Bank's decision to use loan services in Samut Sakhon, statistically significant at .05.

Effectiveness of the Program to Reduce Exposure to Agricultural Chemicals Among Sugarcane Farmers in Nong Hong District Buriram Province

Wimolsak Prariyong — Wed, 25 Dec 2024 00:00:00 +0700

This study aimed to 1) assess the level of knowledge about pesticide use among sugarcane farmers in Nong Hong District, Buriram Province, and 2) compare the average scores of knowledge, safety behaviors in pesticide use, and blood cholinesterase levels before and after implementing a pesticide exposure reduction program. This quasi-experimental research involved 100 sugarcane farmers, with 50 participants each from Huai Hin Subdistrict and Sao Diao Subdistrict. The Huai Hin group served as the experimental group receiving the program, while the Sao Diao group was the comparison group. Research tools included a questionnaire and a pesticide exposure reduction program. Data were analyzed using descriptive statistics percentage, mean, and standard deviation) and inferential statistics Paired t-test and Independent t-test.

The findings revealed that, after the intervention, the experimental group demonstrated significantly higher average scores in knowledge and safety behaviors compared to before the intervention (p < 0.05). Furthermore, when comparing post-intervention results, the experimental group showed greater improvements in knowledge and safety behaviors than the comparison group, with statistical significance (p < 0.05). In terms of blood cholinesterase levels, the experimental group exhibited a significant increase in safe levels after the intervention (p < 0.05), and their levels were significantly higher than those of the comparison group (p < 0.05).

The Study of Guideline for Reducing A4 Usage in the Government Housing Bank, SP.2 Division

Yukonthon Kritnikorn, Pornpimon Kachamat — Wed, 25 Dec 2024 00:00:00 +0700

The objective of this independent study is to examine the variables that impact the decrease of A4 paper usage and to identify methods for lowering A4 paper consumption in Department 2 (SP.2) of the Housing Bank. The research uses a mixed-methods approach, integrating quantitative data from 200 respondents who completed a questionnaire with qualitative data from 10 in-depth interviews. An analysis of multiple regression was performed at the statistically significant level of 0.05. According to demographic data, most respondents are female (62.50%), between the ages of 36 and 40 (33.50%), married (47.0%), have a bachelor's degree (75.00%), and have worked at a bank for six to ten years (33.50%). Furthermore, 51.50% of them work in the credit department, and 23.00% make less than 30,000 Baht each month. Positive perceptions and motivating elements predominate. there is broad consensus regarding the significance of cutting back on A4 paper usage in order to save money, protect the environment, and meet bank objectives. Workers view this project as an essential component of their duties. According to the investigation, a statistically significant correlation between situational conditions, success, and responsibility that affects employees' intentions to reduce the amount of A4 paper they use at the Government Housing Bank Department 2. The results of the interviews show that employees utilize paper in accordance with the tasks and responsibilities that have been assigned to them. This suggests that management should encourage the integration of information technology into day-to-day operations and set clear guidelines for cutting down on paper usage. Reducing paper use and overall operating expenses would be the outcome of such actions. The study concludes by highlighting the efficacy of methods to reduce A4 paper.

Factors Affecting the Value of Securities and their Growth of S Hotel & Resorts Public Company Limited

Nutkanya Doungta, Phusit Wonglorsaichon — Wed, 25 Dec 2024 00:00:00 +0700

This research aims to 1) study and analyze factors affecting the value of securities and growth, 2) forecast the performance, financial position, and financial ratios of S Hotels & Resorts Public Company Limited, and 3) assess the future value of S Hotels & Resorts Public Company Limited. The sample group is S Hotels & Resorts Public Company Limited. The study was conducted on 5 years of retrospective data (2018 - 2022) to analyze the factors affecting S Hotels & Resorts Public Company Limited. The results of the study were used to create equations to forecast the performance, financial position, and financial ratios of the company in the next 5 years.

The study found that the company's valuation using the discounted cash flow method, considering the company's free cash flow, resulted in a share value of 5.49 baht per share. The book value method resulted in a share value of 0.89 baht per share. Therefore, the share value of S Hotels & Resorts Public Company Limited is between 0.89 and 5.49 baht per share.

The Audit Committee Characteristics Affecting the Creation of Value Added Company of the Listed Companies in the Stock Exchange of Thailand

Chidchanok Makchuea, Chadamad Kaewsooksai, Prassanee Kayyapun — Wed, 25 Dec 2024 00:00:00 +0700

This study aims to examine the relationship between the characteristics of audit committees and the creation of added value for organizations listed on the Stock Exchange of Thailand. 257 companies out of the 715 listed on the Stock Exchange of Thailand. The general data were analyzed using descriptive statistics, including frequency and percentage, Hypotheses were tested using Multiple Regression Analysis.

The findings revealed that the characteristics of audit committees in terms of legal compliance, responsibility to auditors, and the preparation of audit committee reports have a statistically significant relationship with the creation of added value in the financial aspect of the organization. Additionally, the characteristics related to legal compliance and responsibility to auditors also have a statistically significant relationship with the creation of added value in the organization's internal processes.

Regarding the learning and development aspect, it was found that the characteristics of audit committees in terms of the accuracy of financial reports, responsibility to auditors, and the preparation of audit committee reports have a statistically significant relationship with the creation of added value for the organization. One of the key roles of the audit committee is to report on their performance, providing opinions on the adequacy of internal control systems and risk management. If an organization has an appropriate internal control system, it will help facilitate effective operations and enhance business competitiveness. This reflects that the characteristics of audit committees contribute significantly to creating added value for the organization.

Factors Relating to Screening Visit Behavior for Diabetes Mellitus among People Aged 35 Years Old and Over in Singhanat subdistrict health promoting hospital, Singhanat subdistrict, Lat Bua Luang district, Phra Nakhon Si Ayutthaya Province

Prayut Traisansri — Wed, 25 Dec 2024 00:00:00 +0700

This research aimed to study factors related to diabetic screening behavior among the population aged 35 years and over. The sample group consisted of 300 people aged 35 years and over who had not previously been diagnosed with diabetes, from three communities within the responsible area. Simple random sampling was used by drawing lots from the list of populations eligible for diabetic screening in each community, 100 people per community. The data collection instrument was a questionnaire. Data were analyzed using descriptive statistics, including percentage, mean, and standard deviation, and inferential statistics using Chi-square, with a significance level set at 0.05.

The research findings revealed that: Personal factors related to the decision to undergo diabetic screening among the sample group were religion, occupation, and history of diabetes, with statistical significance at p < 0.05. The level of knowledge was significantly related to the decision to undergo diabetic screening among the sample group at p < 0.05. Furthermore, the level of health beliefs, including perceived severity of the disease, perceived risk, perceived benefits, and perceived barriers, were significantly related to the decision to undergo diabetic screening among the sample group at p < 0.05.

Guidelines for Reducing Delays in Loan Approval of the Government Housing Bank, Metropolitan Branch Group

Sirinporn Pankomut, Kittipong Sakornsathien — Wed, 25 Dec 2024 00:00:00 +0700

This research aimed to: 1) examine factors contributing to delays in loan approvals and 2) develop and propose strategies to reduce the loan approval time within the Metropolitan Business Division. A mixed-methods approach was employed. The sample consisted of employees, senior staff, assistant managers, and department heads from the Government Housing Bank's Metropolitan Business Division. The quantitative phase included 157 participants, while the qualitative phase involved 15 participants selected through purposive sampling. Quantitative data were collected using structured questionnaires and analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation. Qualitative data were obtained through in-depth interviews and analyzed using thematic analysis.

The findings revealed that external factors significantly contributed to delays in loan approvals, with competitor analysis being the most critical factor, followed by customer analysis. For internal factors, improving management efficiency ranked highest, followed by customer relationship management and time management.

In-depth interviews highlighted key challenges in the loan approval process, particularly delays caused by incomplete income documentation submitted by customers. Ambiguities in loan approval guidelines, inconsistent conditions, and unstandardized processes led to misinterpretations among loan approvers. Additionally, redundant operational steps further contributed to time inefficiencies. The proposed solutions include enhancing employees’ knowledge and understanding of loan approval criteria and streamlining the process to ensure consistency and reduce redundancy, ultimately improving the efficiency of loan approvals.

Factors of Work Efficiency of Credit Analysis Center Employees Government Housing Bank Case study of Regional Credit Analysis Centre 3 Government Housing Bank

Suparit Kanjananuchit, Lilawadi Phatanarajata — Wed, 25 Dec 2024 00:00:00 +0700

This research aimed to compare: 1) job performance factors categorized by individual factors, and 2) levels of motivational factors and their relationship with job performance. A mixed-methods approach was employed. For the quantitative research, a questionnaire was distributed to 65 employees at a regional credit analysis center. Statistical analyses such as frequency, percentage, mean, standard deviation, t-test, and F-test were conducted. Qualitative research involved in-depth interviews with 12 supervisors and operational-level employees.

Quantitative results showed that: 1) different levels of education were associated with varying levels of job performance, and 2) overall motivational factors were significantly correlated with job performance at the .05 level. Qualitative findings suggested that organizational policy adjustments, such as daily work assignments, salary adjustments, and increased benefits, motivated employees. Employees perceived that achieving targets would lead to promotions, job security, and recognition.

Factors affecting the decision to refinance out among Government Housing Bank customers

Wannachalee Pattamaphalin, Ekachai Apisakkul — Wed, 25 Dec 2024 00:00:00 +0700

This research aimed to investigate the factors influencing customers' decisions to refinance their mortgages to other banks and to explore strategies to reduce the mortgage refinance rate among Government Housing Bank customers. Employing a mixed-methods approach, the study collected data from 400 questionnaires and 10 in-depth interviews. Statistical analyses included frequency, percentage, mean, standard deviation, and multiple regression analysis at a significance level of 0.05.

The data indicated that the majority of respondents were female (50.50%), aged between 31-40 years (66.25%), single (60.00%), with a bachelor's degree as the highest education level (77.50), and had a monthly income of 20,001-30,000 baht (34.50%). Regarding consumer behavior, 50.00% of current customers had loans with other financial institutions. The primary purpose of using the Government Housing Bank's loan services was to purchase or build a residence (77.80%). Most customers made their loan decisions independently (80.50%), and their highest expectation was a reduction in interest and fees (49.30%). Additionally, 42.80% currently used mobile banking for goods and services payments. The correlation analysis revealed that the marketing mix factors of price, promotion, and personnel significantly influenced the decision to refinance. Interviews indicated that customers generally felt confident in the bank and appreciated its lower interest rates compared to other banks. However, the refinance interest rate was still considered high, and the high volume of customers at the Government Housing Bank led to service delays. Therefore, the bank should enhance its customer service by streamlining transactions and making them more convenient for customers. Additionally, the bank should adjust interest rates to increase its competitiveness with other banks, especially by offering lower or zero interest rates to customers with a good history.