RPU Journal of Business Administration

Editorial

Arpornranee Infahsaeng — 2024-06-25

Editor

Arpornranee Infahsaeng — 2024-06-25

Peer Reviewers

Arpornranee Infahsaeng — 2024-06-25

Content

Arpornranee Infahsaeng — 2024-06-25

Intention to purchase according to customer relations management guidelines of convenience store customers in Bangkok and Vicinity

Patcharaporn Sukkasem — 2024-06-25

This research aimed to study 1) customer relationship management of convenience stores in Bangkok and Vicinity, 2) purchasing intentions of convenience store customers in Bangkok and Vicinity, and 3) customer relationship management factors that affect purchase intentions of convenience store customers in Bangkok and vicinity areas. A questionnaire was used to collect data on 401 convenience store customers using a proportional sampling method according to the population in each province and convenience sampling. Data were analyzed using statistics of frequency, percentage, mean, standard deviation, and multiple regression analysis.

The results of the research found that 1) respondents placed high importance on customer relationship management of convenience stores in Bangkok and vicinity areas. By the aspect of recommending useful services was first at a very high level, followed by the aspect of understanding expectations was at a very high level and finally the aspect of following up with customers is at the highest level. 2) respondents show behavior of overall and each the aspect at a very high. By in the future, they will choose to buy products/services from this convenience store more in first, followed by them will still choose to buy products/services from this convenience store as before, without decreasing and finally will consider purchasing from the name of the convenience store was first. 3) The aspects of listening to opinions, recommending useful services, understanding customer expectations, and following up affect the purchase intention of convenience store customers with statistically significant at .01 level. Therefore, convenience stores should focus on development channels to take opinions from diverse customers and be convenient in providing information that suggests useful services to customers. Convenience stores should understand their customers' expectations, be able to prepare services, always follow up with customers, and keep improving their service.

GUIDELINES FOR PROCUREMENT AND INVESTMENT BUDGET ANNUAL

Munlika Saelim — 2024-06-25

The research aimed to study guidelines for procurement and investment budgets of procurement officers at Maejo University Chiang Mai. A questionnaire was used to collect data from 31 procurement officers at Maejo University. Data were analyzed using statistics: frequency, percentage, mean, standard deviation.

The research found that procurement officers at Maejo University Chiang Mai, are mostly female, between 31-40 years old, have work experience between 10 - 19 years, and have a bachelor's degree, and most of them hold positions in operation procurement. The research results found that Procurement planning overall. It was at a high level. By giving importance to the parcel officials to follow. Public Sector Procurement Act 2017, Section 11, and according to the Ministry of Finance Regulations on Government Supplies Procurement 2017, Section 5, Sections 11,12,13. Specific characteristics Giving the highest level of importance was checking details of specifications following the Government Procurement Act 2017, Section 9, and according to the Ministry of Finance Regulations, Part 2, Section 21. The median price was important at a high level, including the median price in accordance with the Government Procurement Act 2017, section 4, and according to the regulations of the Ministry of Finance, part 2, section 22 (3). The procurement method's importance at a high level was the classification of expenditures according to the budget and equipment standard price to reduce the risk associated with purchasing and hiring as much as possible.

Analysis of factors affecting the value of the securities of Shopping Center Public Company Limited Group

Poonnawit Poonnawit — 2024-06-25

The Securities Analysis of Community Mall Public Company Limited aimed to study the factors, affecting securities values to predict company's performance and financial ratio from 2023 to 2027 with related factors, before performing business valuation. The studied factors are assets, construction materials price index (CPMI), gross domestic product (GDP), and retail sale index (RSI), using quarterly primary and secondary data from the first quarter of 2013 to the fourth quarter of 2022 with the application of ordinary least square multiple linear regression Community Mall public company limited

The results showed that the factors that affect the income of Community Mall public company limited with the P-value of 0.05 are assets which correlate with the hypothesis. CMPI, GDP, and RSI do not affect the company's income. Then, 2 ways of business valuation are applied which are 1. Discounted Cash Flow (DCF), using free cash flow to the firm (FCFF) and 2. Relative Valuation. The result of first way, DCF using FCFF is 4.67 baht per share, while the result of the second way, multiple comparable is the range of 2.09 to 3.14 baht.

Supply Chain, Environmental and Potential Analysis of Coral Trout and Sea Grouper Distribution: A Case Study of Mr. Thongchai Inchai's Fishing Business

Supaporn boonjarern — 2024-06-25

The objective of this research were to analyze supply chain management. and analyze the distribution environment for Coral Trout and sea grouper, case study of Mr.Thongchai Inchai's fishing business. Using the business environment analysis tool (SWOT Analysis) and TOWS Matrix theory. This study was a series of in-depth interviews. By collecting data through interviews with 2 business owners, 3 employees, 1 middleman and 3 restaurant owners who were directly involved in supply chain management.

Results from analysis of supply chain management and business environment Therefore, there were strategies for increasing business potential as follows 1. Proactive strategy Increasing public relations through the internet and Social Network media 2. Corrective strategies other types of fish obtained from fishing boats are sold. 3. Preventive strategies Planning the work process and 4. Defensive strategies by analyzing the environment and business potential make the business more profitable by adjusting the new supply chain. As a result, businesses can transport products to the restaurants themselves without relying on middlemen

Technology acceptance factors that affect the decision to use Loan transactions from GHB ALL GEN of Government Housing Bank customers, Nakhonsawan branch

Naruemol Aonpa — 2024-06-25

The objectives of the research were to 1) study the personal information that affects the decision to use Loan transactions from GHB ALL GEN 2) study the Service usage behavior factors that affect the decision to use Loan transactions from GHB ALL GEN and 3) study the technology acceptance factors that affect the decision to use Loan transactions from GHB ALL GEN. The sample group was 400 Government Housing Bank customers of the Nakhonsawan branch derived from Purposive Sampling. The research tool was a questionnaire. Statistics used in data analysis were frequency, percentage, mean, standard deviation, t-test, One-way ANOVA and Multiple regression analysis.

The results showed that 1) The different personal factors affected the decision to use Loan transactions from GHB ALL GEN with a statistical significance of .05 level. 2) The difference in Service usage behavior factors affected the decision to use Loan transactions from GHB ALL GEN with a statistical significance of .05 level. 3) The technology acceptance factors that affected 47.4% (R² = .474) to the decision to use Loan transactions from GHB ALL GEN.

Securities analysis, case study: Xspring Capital Public Company Limited

Thanawat sudasna na ayudhaya — 2024-06-25

This research aimed to study 1) affect the value of securities, Xspring Capital Public Company Limited 2) forecast operating results financial status and financial ratios of the company Xspring Capital Public Company Limited 3) examine the business value of Xspring Capital Public Company Limited. That affect the value of XPG securities in order to bring relevant variables to use in predicting operating results financial status and the company's ratio from 2023 to 2027 and evaluate the company's business value. The factors that were studied include gross domestic product (GDP), exchange rate, inflation, gold price, and 10-year US government bond yields that affect the total income of Company X. Spring Capital Public Company Limited by using the Multiple Linear Regression method using the Ordinary Least Square (OLS) method with the sample group used to study 4 companies. Including Xspring Capital Public Company Limited (XPG), Brooker Group Public Company Limited (Brook), Beyond Securities Public Company Limited (BYD), AIRA Securities Public Company Limited (AIRA) MFC Asset Management Public Company Limited (MFC), and Greentech Ventures Public Company Limited (GTV)

From the study, it was found that the factors that affect the total income of All of them can be applied to the results of this test. From the study it was found that There are 3 independent variables that affect the company's total revenue exchange rate equal to 3.08371, gross domestic product (GDP) equal to 2.03859 and government bond yield (Bond) equal to (0.544464), statistical significance at the confidence level of 0.05, 0.01

It can be concluded that if the rate from the study results found that 3 independent variables affect the company's total revenue: exchange rate It can be concluded that if the exchange rate increases by 1%, the company's income will increase by 3.084%. Gross Domestic Product (GDP) If the GDP rate increases by 1%, the company's income will increase by 2.03%, and the index The yield on 10-year US bonds (bond) if the bond increases by 1% will cause the company's income to decrease by 0.544%.

There were 3 methods of valuing the company, consisting of 1. Discounted Cash Flow (DCF) method using the free cash flow of the business (Free Cash Flow to the Firm: FCFF). 2. Valuation of common shares using the method of valuation of the company. Residual valuation method and 3. Multiple Comparable method, found that each method has results in valuing the company. Different The results of the valuation of the company, Method 1. Using the Discount Cash Flow method or DCF, obtained the value of the company's common shares equal to 8.30 baht per share. Method 2. The valuation of common shares using the residual profit method is equal to 11.89 baht/share and method 3. Multiple Comparable equals 8.46 baht per share

The appropriate method for evaluating the value of the Company's common shares was the Discounted Cash Flow (DCF) method because it reflects the potential. and the ability to conduct business that may change or has future growth Therefore, the appropriate value of XPG's ordinary shares is in the range of 8.30 - 11.89 baht per share.

Securities Analysis WHA Corporation Public Company Limited

Chalerm Thongsuk — 2024-06-25

This research aimed to study 1) the variables that affect the value of securities of WHA Corporation Public Company Limited. 2) forecast operating results financial status and financial ratios of WHA Corporation Public Company Limited and 3) assess the business value of WHA Corporation Public Company Limited. The factors that were studied include inflation, GDP, stock market index. Construction materials index Economic Sentiment Index interest rate and exchange rates that affects the total revenue of WHA Corporation Public Company Limited from 2023 to 2027. By using the Multiple Linear Regression method using the Ordinary Least Squares (OLS) method with the sample group used to study 2 companies, namely Amata Corporation Public Company Limited (AMATA), Rojana Industrial Park Company Limited (Public Company Limited (ROJNA)

The results of the research found that factors affecting the total income of WHA Corporation Public Company Limited include gross domestic product (GDP) and interest rates (interest) 0.05, 0.01 and if the rate of gross domestic product (GDP) increases an increase of 1% will increase income by 1.482% and if the interest rate increases by 1%, income will decrease by 9.1399%. and evaluate the value of the company in 3 ways, consisting of 1. discounted cash flow : DCF method by using the free cash flow of the business (Free Cash Flow to the Firm : FCFF). Valuation of common shares using the residual valuation method and 3. multiple comparable method, found that each method was results in valuing the company different and the results of the company's valuation, method 1. using the discount cash flow method, the value of the company's common shares is equal to 11.01 baht per share. Method 2. valuation of common shares using the residual profit method was equal to 6.04 baht/share and Method 3. Multiple Comparable was equal to 24.89 baht per share. And the method that was appropriate to evaluate the value of the company's common shares was the Discounted cash flow (DCF) method because it was a method that reflects the potential and the ability to conduct business that may change or there will be growth in the future. Therefore, the appropriate value of ordinary shares of WHA Corporation Public Company Limited as in 2024 was in the range of 6.04 - 24.89 baht per share.

Educational Institution Administration to Develop Student Characteristics Using the Iddhipada

Rawat Promsaro — 2024-06-25

The purpose of this article were to present educational institution administration to develop student characteristics using the Iddhipada. The author has studied principles, concepts, theories, and research related to educational institution administration, which includes academics, budgets, personnel management, and general administration. Additionally, the author examined the developing 8 desirable characteristics of students, including 1) love of nation religion king, 2) honesty and integrity, 3) discipline, 4) eagerness to learn, 5) observance of principles of Sufficiency Economy philosophy in one’s way of life, 6) dedication and commitment to work, 7) cherishing Thai-ness, and 8) public mindedness. Furthermore, the author studied the Iddhipada-Chanda, Viriya, Citta, and Vimansa-which are Buddhist principles emphasizing a mindset conducive to successful work completion through love for one's tasks, diligence, resilience, mindfulness, dedication, intellectual engagement, and continuous improvement.

The results showed that this article was useful for administrators, teachers, and educational personnel involved in planning jointly to develop the desired characteristics of learners in order for learners to develop both in knowledge morality and ethics in order to be a world citizen who is fully equipped to live in society.

Full Paper

Arpornranee Infahsaeng — 2024-06-25