RPU Journal of Business Administration

Fullpaper

2023-12-21T12:15:08+07:00

Marketing Mix for Choosing Food Ordering Service Through the Application of Consumers in Nonthaburi Province.

2023-12-21T13:20:34+07:00

This research aims to study 1) the demographic characteristics of consumers who choose to order food through food delivery applications in Nonthaburi Province; 2) the level of opinions on the marketing mix of consumers who choose to order food through food delivery application in Nonthaburi Province; and 3) compare the level of opinions on marketing mix of consumers who choose to order food through food delivery application in Nonthaburi Province, which were classified by demographic characteristics. This research adopted questionnaires as a research tool. The sample group was 400 people who used the service to order food through food delivery applications in Nonthaburi Province. The statistics used were frequency, percentage, mean, standard deviation, t-test, One-way ANOVA, and pair testing by LSD (Least Significant Difference) method.

The research outcome was as follows: overall marketing mix of consumers who choose to order food through food delivery application in Nonthaburi Province was at a high level, product, place, people, process and physical evidence was at a high level, price, and promotion was at a moderate level. The hypothesis testing found that sex, age, status, education level, occupation, and monthly income were different. There are different ways to choose a food ordering service through an application for consumers in Nonthaburi.

Analysis of Securities in Health Care Services: A Case Study of Bangkok Dusit Medical Services Public Company Limited

2023-12-21T13:31:20+07:00

This study is an analysis of security in the healthcare services sector. a case study of Bangkok Dusit Medical Services Public Company Limited. The objective is to study the variables that affect the value of securities and evaluate the security value of Bangkok Dusit Medical Services Public Company Limited. The sample group is Bangkok Dusit Medical Services Public Company Limited. Study the relationship between independent and dependent variables with the Gretl Program. The statistics used were descriptive statistics including mean, median, maximum, minimum, and standard deviation, and inferential statistics including multiple regression analysis.

The results of the study found that 1) from building a model to find the relationship between the dependent variable, which is the company’s total revenue, and the independent variables, which include gross domestic product (GDP), the number of tourists traveling to Thailand, inflation, and the rate of return on equity. Then analyze the relationship to forecast the total revenue of the company in the next 5 years. The results show that independent variables that affect total revenue at the statistical significance level of .05 comprise gross domestic product and number of tourists traveling into Thailand. 2) When evaluating the company’s value using 2.1) the discount cash flow method (DCF) method, the value of the company’s common shares was 20.58 baht per share, while 2.2) the valuation of the company using the Multiple Comparable method by finding the average of the ratios found that the value of the company’s common shares was at 22.92 baht.

Securities analysis : A case study of Kasikorn Bank public company limited

2023-12-21T13:42:22+07:00

The objective is to study variables that affect the value of KBANK securities. Use relevant variables to forecast operating results. financial status and the company's ratio from 2023-2027 and evaluate the company's business value. The factors that are studied include gross domestic product (GDP), exchange rate, inflation, maximum loan interest rate, and weighted average fixed deposit interest rate. Rates) Important ratios of average Thai commercial banks include loans to deposits (L/D Ratio), net interest income to average interest-earning assets (per year) (NIM), and non-performing loans (NPL). ) to extend the loan that affects the total income of Kasikorn Bank Public Company Limited.By using the Multiple Linear Regression method using the Ordinary Least Square (OLS) method.

From the study, it was found that the factors that affect the total income of Kasikorn Bank Public Company Limited are gross domestic product (GDP) and prime loan interest rate (GDP) equal to 0.6665 (Loan interest) equal to (0.1639). Statistical significance at confidence level 0.05,0.01 The results of the valuation of the company, Method 1. Using the Discount Cash Flow method or DCF, obtained the value of the company's common shares equal to 17.41 baht per share. Method 2. Valuation of the common shares using the residual profit method. equal to 24.67 baht/share and method 3. Multiple Comparable equal to 25.87 baht per share. The appropriate method for evaluating the value of the Company's common shares is the Discounted Cash Flow (DCF) method because it reflects the potential. and the ability to conduct business that may change or has future growth Therefore, the appropriate value of KBANK's common shares is equal to 17.41 - 24.67 baht per share.

Securities analysis : A case study of BEC World public company limited

2023-12-21T13:53:11+07:00

The objective is to study the variables that affect the value of securities and evaluate the value of BEC World Public Company Limited. This research was using secondary data of BEC World Public Company Limited from first semester of 2013 to forth semester of 2022 ,totaling 10 years. By using Mutiple Linear Regression and Ordinary Least Squares (OLS) in analysing

The results of the study found that to find the relationship between the dependent variable, which is the company’s total revenue, and the independent variables, which include Gross domestic product, Labour cost index, Consumer price index, TV Rating), TV Advertising spending, ROA and ROE. Make relationship predictions in order to use the results to forecast the total income of the company in the next 5 years, the dependent variable affect to evaluate the value of BEC is Gross Domestic Product with Labor Cost Index at the significance level of 0.05. The evaluating the company’s value using the Discounted Cash Flow (DCF) method, with using by Free Cash Flow to the Firm found that the value of the company’s common shares was 12.45 baht per share. And the evaluating the company’s value using the Multiple Comparable method by finding the average of the P/BV ratios of securities in the media business category found that the value of the company’s common shares have between 2.41-19.55 bath per share by was the company’s common shares average at 17.06 baht per share.

Factors affecting self-care behavior of patients with type 2 diabetes in the area of responsibility of KhanonNuea Subdistrict Health Promoting Hospital.Bang Pa-in District PhraNakhon Si Ayutthaya Province.

2023-12-21T14:01:01+07:00

The objectives of this research aimed to 1) study health behavior and related factors of patients with type 2 diabetes. 2) study the relationship between leading factors, facilitating factors, additional factors, and health behavior. of patients with type 2 diabetes in the area of responsibility of Khanon NueaSubdistrict Health Promoting Hospital Bang Pa-in District Phra Nakhon Si Ayutthaya Province. The sample group was 100 patients with type 2 diabetes. Data were analyzed using descriptive statistics including percentage, mean, standard deviation, and range, and inferential statistics using independent samples t-test and Pearson's product-moment correlation coefficient.

The results of the research found that the sample group had health behaviors at an appropriate level, 78.0 percent had appropriate health behaviors, with the majority of the sample having access to health services at a high level, 97.0%, and knowledge about diabetes at a high level, 100.0% had awareness. Regarding moderate diabetes, 67.0 % had access to health services. Information about diabetes: Moderate level: 67.0%. Access to information about diabetes. At a high level, 100.0 %, and family support at a high level, 81.0 %.The factors that are related to health behavior include access to information about diabetes and have the highest positive relationship with health behavior (r =0.007). Summary of discussion and recommendations. Health personnel should encourage diabetic patients. Have a perception of the ability to practice health behaviors By organizing programs to promote and stimulate the potential of diabetic patients that benefits for patients management in the future.

The Development of a Food Sanitation Operation Manual “Food Establishment” for Ministerial Regulation Hygiene for Food Establishment B.E. 2561 (A.D. 2018)

2023-12-21T14:07:32+07:00

The objectives of this study were 1) To Development of a Food Sanitation Operation Manual “Food Establishment” for Ministerial Regulation Hygiene for Food Establishment B.E. 2561 (A.D. 2018) is research and development to develop and improve the original manual (2018). The research applies the Deming Quality Cycle (PDCA) to the development and 2) study of the results of using the Food Sanitation Operation Manual “Food Establishment” The population and sample group are 6 experts in assessing the quality of manuals and 55 users who attended the food sanitation training course for operational staff of the Department of Health. Data analysis included checking content accuracy, mean, percentage, and standard deviation.

The research results found that (1) a Food Sanitation Operation Manual “Food Establishment” for Ministerial Regulation Hygiene for Food Establishment B.E. 2561 (A.D. 2018) 2) The Manual's Index of Conformity (IOC) ranged between 0.83 - 1.00 and User satisfaction is at an outstanding level ( = 4.56, SD = 0.50) and Considering each point, both the structure and quality of the manual are all at a very good level. The Department of Health should integrate with the Department of Local Administration to communicate and develop electronic systems so that local government agencies use the guidelines of the manual to manage hygiene in food distribution locations. and communicate it to food business operators to have knowledge, understand, and be able to use it to evaluate themselves according to the standard criteria of ministerial regulations.

Public health technical officer retention In a state agency under the Ministry of Public Health

2023-12-21T14:15:20+07:00

The objectives of this research aimed (1) to analyze the retention factors affecting public health technical officers in a state agency under the Ministry of Public Health and (2) to compare these factors based on various personal attributes. The study was conducted in two phases. Phase 1 used qualitative research methods, including in-depth interviews, to gather information from ten high-performing civil servants in the public health technical officer position who had demonstrated exceptional performance over six assessment cycles in three years. Phase 2 employed quantitative research methods, utilizing survey techniques to collect data from 201 public health professionals in a state agency under the Ministry of Public Health. The study tools included questionnaires, and the collected data were analyzed using frequency, percentage, mean, standard deviation, and t-tests for two groups of personal characteristics. An F-test was also applied for personal characteristics involving three or more groups, with further analysis via the Scheffe method if the F-test showed a statistically significant difference at the 0.05 level.

The results indicated that retention factors for public health technical officer
were rated highly overall, with the working environment, Opportunities for future advancement, and career status being the most important. Compensation also significantly contributed to retention. Comparative analysis revealed variation in retention factors based on gender, highest level of education, and affiliation to different agencies, with statistically significant differences at the 0.05 level. However, no significant differences were found when considering age, position level, and duration of service. These findings provide valuable insights for developing strategies to enhance workforce retention in a state agency under the Ministry of Public Health

GUIDELINES FOR IMPROVEMENT OF THE ORGANIZATIONAL STRUCTURE OF THE CONSTRUCTION BUSINESS, XYZ CO., LTD.

2023-12-21T14:26:12+07:00

This study objectives were 1) to analysis job description, and job specification. 2) to guidelines for improvement of the organizational structure of the construction business, XYZ CO., LTD. This study was qualitative research . The researcher used the Interview form as a tool to store data. Key informants include: 1) Entrepreneurs, who are involved in setting corporate policies, and had experience in management from 10 years or more, and 2) personnel who had worked for 5 years or more, totaling 6 people.

The research had found that 1) scope of duties and responsibilities of each position was unclear, resulting in cross-functional orders, therefore, to reduce the duplication of work duties, by adding the position of Safety Manager for make plans and annual safety budget, carry out fire drills and annual fire evacuation, check device security, organize a safety committee meeting according to the law, prepare various reports, organize activities to promote safety, investigate the employee and those involved in the event of an accident. 2)In terms of Accounting, Finance and Purchasing Manager, the problem was that the work was previously consolidated under one personas a result, it was unable to respond to new emerging projects in a timely manner, therefore, the position of Finance Supervisor, Accounting Supervisor, and Purchasing Supervisor. 3) In terms of Human Resources and Administration Manager, the problem was that the personnel department has only 1 operator, together with the workload responsible. Therefore, the position of HR Supervisor, and Administration Supervisor.

Study on the Management of Migrant Workers in private organizations

2023-12-21T14:30:43+07:00

This research study has the objectives 1) to study the management of foreign workers in private organizations and 2) to obtain guidelines for the management of foreign workers in an agricultural processing business. The research study in this case is a qualitative data collection research study. The researcher used the data collection method through in-depth interviews during the recruitment process. The development and maintenance consist of 2 phases. Phase 1 is to study the management of foreign workers in private organizations. The sample group was executives/managers. Head of Foreign Workers in Private Business From agricultural businesses, food businesses, and clothing businesses, 3 organizations, totaling 12 people, Phase 2, to find ways to manage foreign workers in private businesses. The sample group is the chairman of the board of directors. human resources executives/managers 4 people and 2 experts from the Ministry of Labor, totaling 6 people. The tools used in both phases were in-depth interviews, content analysis, and data analysis.

The research found that the management of foreign workers in private organizations and the management of foreign workers in an agricultural processing business were nearly the same. The recruitment and selection of foreign workers to work has already been recommended by people who worked in the past. Which may be relatives, friends, brothers or sisters, recommend and persuade each other to work. The organization also uses recruitment services from the Ministry of Labor and Human Welfare. The development of foreign workers has different methods Most organizational cultures focus on developing skilled workers to be consistent with the assigned jobs. There is training for employees before coming to work. To understand and make the least mistakes in the work. And develop the language to be able to communicate well with bosses and colleagues who are Thai. As for how to maintain foreign workers to stay with our organization for a long time The organization focuses on paying for the right job, including focusing on various welfare such as housing benefits, food, medical care, bonuses, etc., like Thai employees.

Editorial

2023-12-21T12:03:19+07:00

Editor

2023-12-21T12:08:10+07:00

Peer Reviewers

2023-12-21T12:10:10+07:00

Content

2023-12-21T12:12:34+07:00