SONG, Z.; NETPRADIT, N. The Influence of Country of Origin, Marketing Mix, and Brand Equity on Repurchase Intention toward Chinese Franchise Beverage Brands in Chiang Mai Province. RPU Journal of Business Administration, [S. l.], v. 5, n. 1, p. 1–16, 2026. Disponível em: https://so03.tci-thaijo.org/index.php/RPUBAJOURNAL/article/view/303578. Acesso em: 16 sep. 2026.