Thanuttamanon, B., Tabhiranrak, T. . and Thammasane, S. . (2023) “SUCCESSFUL FACTORS OF FRANCHISE BUSINESS IN BANGKOK AND METROPOLITAN REGION IN THE NEW NORMAL ERA”, RMUTT Global Business and Economics Review. Pathum Thani, Thailand, 18(2), pp. 118–135. doi: 10.60101/rmuttgber.2023.269434.