Jaturongpun, J. and Sinrungtam, W. . (2023) “EFFECTS OF SERVICE MARKETING MIX FACTORS ON CUSTOMERS’ DECISION-MAKING AT 7-ELEVEN STORES IN PATHUM THANI PROVINCE”, RMUTT Global Business and Economics Review. Pathum Thani, Thailand, 18(2), pp. 105–117. doi: 10.60101/rmuttgber.2023.267596.