Srisooksai, Dhanakron, and Narong Petprasert. 2026. “STUDYING THE ELEMENTS AND FACTORS THAT CONTRIBUTED TO THE SUCCESS OF SOUTH KOREA’S HALLYU WAVE”. RMUTT Global Business and Economics Review 21 (1). Pathum Thani, Thailand:159-75. https://doi.org/10.60101/rmuttgber.2026.300419.