Wongsupaluk, Nattachai, and Pimolluck Jirakunkanok. 2022. “DEVELOPMENT OF FACTORS AND INDICATORS OF SERVICE QUALITY AFFECTING TO CUSTOMER SATISFACTION AND LOYALTY IN FINANCIAL SERVICES INDUSTRY: THAI TEXT ANALYTICS WITH ARTIFICIAL INTELLIGENCE”. RMUTT Global Business and Economics Review 17 (2). Pathum Thani, Thailand:114-33. https://so03.tci-thaijo.org/index.php/RMUTT-Gber/article/view/262214.