THANUTTAMANON, B.; TABHIRANRAK, T. .; THAMMASANE, S. . SUCCESSFUL FACTORS OF FRANCHISE BUSINESS IN BANGKOK AND METROPOLITAN REGION IN THE NEW NORMAL ERA. RMUTT Global Business and Economics Review, Pathum Thani, Thailand, v. 18, n. 2, p. 118–135, 2023. DOI: 10.60101/rmuttgber.2023.269434. Disponível em: https://so03.tci-thaijo.org/index.php/RMUTT-Gber/article/view/269434. Acesso em: 10 may. 2024.