KWAMKHUNKOEI, J. PRESERVING THE INTANGIBLE, ENHANCING THE EXPERIENCE: A CONCEPTUAL FRAMEWORK FOR SUSTAINABLE DIGITAL HERITAGE TOURISM IN SOUTHEAST ASIA. RMUTT Global Business and Economics Review, Pathum Thani, Thailand, v. 21, n. 1, p. 195–215, 2026. DOI: 10.60101/rmuttgber.2026.301359. Disponível em: https://so03.tci-thaijo.org/index.php/RMUTT-Gber/article/view/301359. Acesso em: 30 aug. 2026.