SRISOOKSAI, D.; PETPRASERT , N. STUDYING THE ELEMENTS AND FACTORS THAT CONTRIBUTED TO THE SUCCESS OF SOUTH KOREA’S HALLYU WAVE. RMUTT Global Business and Economics Review, Pathum Thani, Thailand, v. 21, n. 1, p. 159–175, 2026. DOI: 10.60101/rmuttgber.2026.300419. Disponível em: https://so03.tci-thaijo.org/index.php/RMUTT-Gber/article/view/300419. Acesso em: 30 aug. 2026.