MEEPUNG, T. NEXT-GEN AI FOR BUSINESS TRANSFORMATION. RMUTT Global Business and Economics Review, Pathum Thani, Thailand, v. 20, n. 2, p. 173–192, 2025. DOI: 10.60101/rmuttgber.2025.293081. Disponível em: https://so03.tci-thaijo.org/index.php/RMUTT-Gber/article/view/293081. Acesso em: 31 aug. 2026.