VEERAYANNON, K. DRIVING THAILAND’S JEWELRY EXPORTS IN THE GLOBAL ERA: STRATEGIES FOR INNOVATION, DIGITALIZATION, AND SUSTAINABILITY. RMUTT Global Business and Economics Review, Pathum Thani, Thailand, v. 21, n. 1, p. 39–59, 2026. DOI: 10.60101/rmuttgber.2026.292648. Disponível em: https://so03.tci-thaijo.org/index.php/RMUTT-Gber/article/view/292648. Acesso em: 20 sep. 2026.