TINAKHAT, P. DEVELOPING ATTRIBUTES OF LUXURY CHAIN HOTELS IN THAILAND TO ENHANCE EXPERIENCE, DELIGHT AND TRUST FOR EXCELLENT SERVICE IN ACCOMMODATING SENIOR TRAVELERS. RMUTT Global Business and Economics Review, Pathum Thani, Thailand, v. 20, n. 2, p. 20–40, 2025. DOI: 10.60101/rmuttgber.2025.284290. Disponível em: https://so03.tci-thaijo.org/index.php/RMUTT-Gber/article/view/284290. Acesso em: 30 aug. 2026.