DUANGUPPAMA, S.; DONSOPHON, K. EXPLORING FACTORS INFLUENCING PRODUCT INNOVATION EXCELLENCE: PERFORMANCE INDICATORS IN SMALL BUSINESS ENTERPRISES: . RMUTT Global Business and Economics Review, Pathum Thani, Thailand, v. 20, n. 2, p. 82–98, 2025. DOI: 10.60101/rmuttgber.2025.283193. Disponível em: https://so03.tci-thaijo.org/index.php/RMUTT-Gber/article/view/283193. Acesso em: 20 sep. 2026.