SHAO, C.; TRAIWANNAKIJ, S. THE INFLUENCING FACTORS OF UNIVERSITY MANAGEMENT’S BIG DATA TECHNOLOGY ADOPTION. RMUTT Global Business and Economics Review, Pathum Thani, Thailand, v. 20, n. 1, p. 17–37, 2025. DOI: 10.60101/rmuttgber.2025.278190. Disponível em: https://so03.tci-thaijo.org/index.php/RMUTT-Gber/article/view/278190. Acesso em: 12 oct. 2026.