CHAYSANG, A.; CHAISUWAN, C.; KIMPAKORN, N. EXPLORING KEY DRIVERS OF FRONTLINE SERVICE ROBOT ACCEPTANCE IN THAI RETAIL SERVICE CONTEXT: A QUALITATIVE STUDY . RMUTT Global Business and Economics Review, Pathum Thani, Thailand, v. 19, n. 2, p. 144–166, 2024. DOI: 10.60101/rmuttgber.2024.276415. Disponível em: https://so03.tci-thaijo.org/index.php/RMUTT-Gber/article/view/276415. Acesso em: 1 oct. 2026.