JATURONGPUN, J.; SINRUNGTAM, W. EFFECTS OF SERVICE MARKETING MIX FACTORS ON CUSTOMERS’ DECISION-MAKING AT 7-ELEVEN STORES IN PATHUM THANI PROVINCE. RMUTT Global Business and Economics Review, Pathum Thani, Thailand, v. 18, n. 2, p. 105–117, 2023. DOI: 10.60101/rmuttgber.2023.267596. Disponível em: https://so03.tci-thaijo.org/index.php/RMUTT-Gber/article/view/267596. Acesso em: 31 aug. 2026.