WONGSUPALUK, N.; JIRAKUNKANOK, P. DEVELOPMENT OF FACTORS AND INDICATORS OF SERVICE QUALITY AFFECTING TO CUSTOMER SATISFACTION AND LOYALTY IN FINANCIAL SERVICES INDUSTRY: THAI TEXT ANALYTICS WITH ARTIFICIAL INTELLIGENCE. RMUTT Global Business and Economics Review, Pathum Thani, Thailand, v. 17, n. 2, p. 114–133, 2022. Disponível em: https://so03.tci-thaijo.org/index.php/RMUTT-Gber/article/view/262214. Acesso em: 31 aug. 2026.