JEAMBUA, K.; PASUNON, P.; SOMBULTAWEE, K. SOCIAL MEDIA COMMUNICATION AFFECTING BRAND EQUITY IN THAI AUTOMOTIVE INDUSTRY. RMUTT Global Business and Economics Review, Pathum Thani, Thailand, v. 17, n. 2, p. 148–170, 2022. Disponível em: https://so03.tci-thaijo.org/index.php/RMUTT-Gber/article/view/261110. Acesso em: 31 aug. 2026.