JERMSITTIPARSERT, K.; SRIYAKUL, T.; RATTANASIRIVILAI, S.; HORAKUL, P. DETERMINING THE BRAND LOYALTY OF RICEBERRY PRODUCT IN YASOTHON OF THAILAND: MODERATING ROLE OF PERCEIVED QUALITY. RMUTT Global Business and Economics Review, Pathum Thani, Thailand, v. 17, n. 1, p. 168–180, 2022. Disponível em: https://so03.tci-thaijo.org/index.php/RMUTT-Gber/article/view/251390. Acesso em: 30 aug. 2026.