พันธุ์เอี่ยม ก. THE LEADERSHIP OF INTEGRATED TOURISM AND DEVELOPMENT STRATEGY MERGING BETWEEN CONSERVATIVE AND MODERN TOWARDS THE WORLD CLASS RANKING STATUS: A CASE STUDY OF THE COASTAL CITIES IN THE UPPER SOUTHERN REGION OF THAILAND. RMUTT Global Business and Economics Review, Pathum Thani, Thailand, v. 10, n. 1, p. 157–170, 2015. Disponível em: https://so03.tci-thaijo.org/index.php/RMUTT-Gber/article/view/242039. Acesso em: 1 oct. 2026.