Jermsittiparsert, K., Sriyakul, T., Rattanasirivilai, S., & Horakul, P. (2022). DETERMINING THE BRAND LOYALTY OF RICEBERRY PRODUCT IN YASOTHON OF THAILAND: MODERATING ROLE OF PERCEIVED QUALITY. RMUTT Global Business and Economics Review, 17(1), 168–180. retrieved from https://so03.tci-thaijo.org/index.php/RMUTT-Gber/article/view/251390