Kwamkhunkoei, J. 2026. PRESERVING THE INTANGIBLE, ENHANCING THE EXPERIENCE: A CONCEPTUAL FRAMEWORK FOR SUSTAINABLE DIGITAL HERITAGE TOURISM IN SOUTHEAST ASIA. RMUTT Global Business and Economics Review. 21, 1 (Jun. 2026), 195–215. DOI:https://doi.org/10.60101/rmuttgber.2026.301359.