Duanguppama, S. and Donsophon, K. 2025. EXPLORING FACTORS INFLUENCING PRODUCT INNOVATION EXCELLENCE: PERFORMANCE INDICATORS IN SMALL BUSINESS ENTERPRISES: . RMUTT Global Business and Economics Review. 20, 2 (Dec. 2025), 82–98. DOI:https://doi.org/10.60101/rmuttgber.2025.283193.