Journal of Logistics and Supply Chain Operations (JLSCO)

The Outsourcing Selection for Export Customs Clearance at Thai - Laos Border Points is Affective to Exporter Company’s Performance

Suriya Panyayos — Fri, 19 Dec 2025 00:00:00 +0700

The objectives of this study were 1) to study factor levels association with the outsourcing selection for export customs clearance at Thai-Laos border points; 2) to study the impact of the outsourcing selection for export customs clearance at Thai-Laos border points on the exporter company’s performance; and 3) to increase exporter’s performance by providing the recommendation. This study is performed by using mixed methods of research. In Thailand there are 24 companies exporting sugar and fruit juices via the Thai-Laos border. In this study, 5 out of 24 companies were recruited. Descriptive statistical and content analysis were performed. The finding showed that; 1) the responsibility (including completing the job successfully, trustworthy and being able to protect one’s interests) of the outsource service company is the most important factor (x̅ = 4.77) to be selected. This study also clarifies that the consideration for selecting the outsourcing companies using 4 factors including skill and knowledge for customs clearance, service rate, reliability, responsibility of the outsourcing service was linearly related to the exporter’s performance, statistically. Therefore, we recommend the exporter company’s performance to select a responsible service provider who can carry out the tasks assigned with the skill and knowledge for customs clearance, especially the ability to issue accurate export documentation.

Cost Analysis for Last-mile Delivery with Parcel Lockers for a B2C e-Commerce Business: A Case Study of the Company A

Kanyapak Sonthimanotham — Fri, 19 Dec 2025 00:00:00 +0700

This research aims to 1) analyze shipping costs using parcel lockers in a cost-per-order (CPO) model and 2) examine the benefits of locker usage for Thai consumers and businesses in the e-Commerce sector. Quantitative research methods were employed. The analysis utilized average shipping cost data and total online product deliveries within Bangkok from Company A in 2022, focusing on the 5 months with the highest orders. The analysis was conducted using Microsoft Excel for comparative purposes. The findings revealed that: 1) the average CPO for all distribution costs, including home delivery and locker options, indicated that home delivery CPOs were cheaper than those for parcel lockers. Parcel locker usage requires a rental fee, and fixed shipping costs from the warehouse to the locker location. However, locker deliveries boasted a better success rate and fewer failed deliveries. When the shipping cost through lockers is below 20 baht, there is a 10% demand for lockers among total orders. And 2) An additional benefit of locker usage was identified, including cost efficiency, processing time, speed, punctuality, reliability, safety, and service level. Therefore, Company A could consider adopting lockers to meet increasing demand, reduce re-transportation costs due to failed deliveries, and save on fuel expenses, ultimately resulting in cost savings.

The Create Value-Added of Supply Chain Sweet Basil using Value Chain Analysis: A Case Study of Nakhon Pathom Province

Patcharee Jomboon — Fri, 19 Dec 2025 00:00:00 +0700

The aim of this research is to 1) analyze the value chain activities of the sweet basil supply chain. 2) Study the create a value-added approach of supply chain sweet basil. Use mixed methods research between qualitative research was used followed by a quantitative research. Data were collected by in-depth interviews with 15 households of sweet basil growers in Sakaerai Village, Muang District, Nakhon Pathom Province, and expert agricultural logistics 6 persons. Assign specific key informants and total of 42 questionnaires were distributed. Data were analyzed by content analysis and descriptive statistics. The results showed that 1) value chain activity analysis of sweet basil supply chain. Problems in sales activities (Sell) with an average 4.91, have 1st priority. Where (1) sales/sales channel, it was found that the middleman determines the quantity, date and time of purchase. Therefore, during the period when the amount of produce is large and the time of harvest, but cannot be cut off for sale which, if left for a long time, will cause the old basil leaves to fall. And farmers earn sales from middlemen only one way. If the merchant stops buying vegetables, then they will lose their income immediately which causes loss. (2) Determining the selling price The price received is lower than the market price and cannot be negotiated. And some periods when the produce is good, the vegetables are beautiful, but the price from the middleman is low. Cause a feeling of worthlessness and inappropriate. Followed by problems in production activities (Make), average 3.76, and moving (Move), average 3.04. 2) Approaches for creating value-added of the sweet basil supply chain, whereas the approach to create added value with an average 4.29, have 1st priority. Is that sweet basil can't store at normal temperature for a long time It will lose freshness and spoilage. Therefore, it is necessary to store at low temperature to extend product life. And methods for processing sweet basil to create a variety of products such as dried sweet basil, sweet basil tea, sweet basil sauce (Pesto Sauce), mosquito repellent herb spray from sweet basil, sweet basil essential oil, etc., to increase the value of basil vegetables for longer storage. Followed by the waste reduction approach with an average of 3.76 and an approach to increase distribution channels with an average of 3.81. Therefore, farmers or those involved in the sweet basil supply chain should understand the problem and use the creating value-added approach of the sweet basil supply chain to solve the problem.

The Influences of Experiential Marketing on Medical Food's Purchase Intention with Brand Personality and Electronic Word of Mouth Communication as Mediators in Thailand

Sawarin Arayawanchaiya, Thongchai Srivardhana — Fri, 19 Dec 2025 00:00:00 +0700

This research aims to 1) examine the influences of experiential marketing on medical food’s brand personality 2) examine the influences of experiential marketing on medical food’s eWOM 3) examine the influences of brand personality on medical food’s eWOM 4) examine the influences of eWOM on medical food’s purchase intention. A quantitative research methodology was employed using an online questionnaire, with a sample of 473 medical food consumers. The results indicated that experiential marketing positively and significantly influences both brand personality (p < .001) and eWOM (p < .001). Additionally, brand personality had a significant positive influence on eWOM (p < .001), and eWOM had a significant positive influence on purchase intention (p < .001). Structural equation model revealed an acceptable fit index, supporting the hypothesis that experiential marketing influenced purchase intention through the mediating roles of eWOM and brand personality. The indirect effect test further identified that brand personality and eWOM served as mediators with an overall mediation effect of 0.98 (p = 0.05). Based on these finding, the study recommended that marketers in the medical food sector focus on enhancing experiential marketing, particularly in think dimension. The study also emphasized sincerity dimension of brand personality and enhancing eWOM to further drive purchase intention as the last.

Loss Reduction in a Water Cup Production Process : Drinking Water Production Plants’ Case Study

Sireethorn Kingthong, Anirut Kantasaard — Fri, 19 Dec 2025 00:00:00 +0700

This research aims to: (1) study and identify the causes affecting the production process that lead to waste in the drinking water production plant, (2) propose improvement guidelines to reduce waste in the production process, and (3) compare the results before and after implementing the improvement measures. The study employed a Design of Experiment (DOE) methodology. The population used in the study consisted of three types of drinking water products, which were the tank type, the bottled type, and the cup type. Samples were selected based on the product type that generated the highest amount of waste over the past three months. A total of 86,409 defective pieces were recorded, consisting of 28,601 units of bottled water waste, 57,790 units of cup water waste, and 18 units of tank-type water waste. Subsequently, data collection focused on the product category selected for experimental study. Research tools included a factorial design using Minitab software. Quality tools such as the fishbone diagram were applied to analyze and identify the factors contributing to waste generation. The findings revealed that the primary causes of waste were related to machine parameter settings, consisting of three key factors. DOE was then used to determine the optimal factor levels for machine parameter adjustment. After applying the optimal conditions, the waste rate was reduced from 30.48 percent to 13.97 percent, achieving a total waste reduction of 69.83 percent. The results confirm that DOE is an effective approach for identifying influential factors and improving production efficiency. The methodology can also be applied to waste reduction efforts in other manufacturing processes.

Efficiency Management of the Documents Flow in the International Maritime Exporting System

Pich Subongkod, Lamphai Trakoonsanti — Fri, 19 Dec 2025 00:00:00 +0700

The objectives of this research were to: 1) examine document efficiency management in the international shipping export system; and 2) the influence of document efficiency management in the international shipping system. Using mixed methods. The populations are 680 employees of a foreign ocean shipping company and sample size was 225. The tool used in the research was flow chart and questionnaire. An IOC of 0.95 was obtained. The data were analyzed using descriptive statistics and hypothesis testing using regression statistics. It was found that: 1) guidelines for managing would be evaluation the international ocean transport documents for every customer, clearly preparing steps for making export documents using the flow chart method to reduce errors in documentation, form of new customers information must be filled for evaluation, responsible staff members must be on-the-job training, specific details are fully required for verification and documentation, accurately in compliance with the guidelines. If inspection staff finds an error, bring it back to amend any mistakes within 3 days and 2) manage the efficiency of documents in the system for exporting international goods by ocean transport has a positive influence on company performance through effective management of export documents. This will help to perform work faster because the document flow sequence is known, work can be followed in each step, errors can be reduced, and documents can be prepared according to the steps. As a result, specifying documentation and inspection would facilitate coordinated information delivery and enable clients to receive higher-quality, faster service when informed of various issues.

Determining Appropriate Inventory Levels: A Case Study of Consignment Goods in a Hospital

Pornpailin Yooraksa, Chumpol Monthatipkul — Fri, 19 Dec 2025 00:00:00 +0700

This applied research was a quantitative study aiming to classify consigned products using the ABC methods based on Pareto’s 80/20 principle and to determine the optimal inventory levels for medical devices of a medical equipment importing company stored at a hospital as consignment goods. The objective was to control costs in the inventory system while maintaining customer satisfaction levels. The research began with using the ABC to classify products, purposive selecting of samples, calculating suitable inventory levels by related formulas, and employing simulation to test the obtained inventory levels. The analysis results categorized the products into groups A, B, and C. Two consignment product samples were selected from groups A and C due to different cost structures and demand patterns. The suitable inventory levels were analyzed under two scenarios: a) the hospital postponed the use of the products and b) the hospital temporarily switched to competitor's products. Each scenario carried different risks and costs. From the analysis of inventory management under the base-stock system, it was found that using a control parameter k=1 or k=2 could maintain a customer service level of 100%. Frequent inventory reviews and replenishments reduced storage levels but increased transportation costs. Conversely, if inventory reviews were less frequent, transportation costs decreased but inventory levels increased to ensure enough stock until the next review. If inventory levels were not enough, expedited shipping might be required, significantly increasing the overall system cost.

Customer Relationship Management Influencing Supply Chain Capability of Beverage Manufacturers in Thailand: A Mediating Role of Customer Loyalty

Thawan Sungkhasujit, Preecha Wararatchai — Fri, 19 Dec 2025 00:00:00 +0700

This research article in detail to 1) the level of customer relationship management, customer loyalty level, and supply chain capability, 2) examine the direct management effectiveness of customer relationship management and customer loyalty on chain capability, and 3) analyze the direct and indirect data of customer relationship management on chain capability. This quantitative research by collecting a large sample of 324 companies using stratified random sampling and height in the research sample of 10-20. The sample of the research is usually viewed with 1 important general data of 290 people. Many important statistics are structural equation modeling (SEM). The research results according to the research found that 1) direct nutritional customer relationship management on customer loyalty, 2) direct continuous customer relationship management on chain factory performance, and 3) nutritional customer relationship management on chain performance of beverage manufacturing business operators in Thailand. The research results found that the factor analysis of the model confirmation according to the hypothesis was consistent with the empirical data at a good level, as seen from the value X̅ = 58.37, which was statistically significant at the 0.14 level (p-value = 0.16). The CFI value = 0.97. The benefits of this research can explain the relationship of customer relationship management that influences the supply chain capability of the beverage manufacturing business in Thailand: the role of customer loyalty transmission. The results of the study can be used in management as a guideline for management to achieve sustainable organizational performance.

Analysis of Laem Chabang Port container truck inspection gate entrance congestion factors

Natthapong Chuchottaworn, Pairoj Raothanachonkun — Fri, 19 Dec 2025 00:00:00 +0700

This study aims to develop a traffic model for the entrance of Gate No. 3 at Laem Chabang Port and to examine the factors influencing congestion at this gate. The applied research model was utilized to identify the entrance to Laem Chabang Port at Gate No. 3 as the focal study area. The research sample comprised 5,693 vehicles that entered the port between 13:00 and 19:00 hours. The method of simple random sampling was employed. The research tools utilized were a micro-traffic model, analysis of variance, and multiple analysis of variance. The hypothesis posited that the mean waiting time and mean queue length were equivalent across all tested groups from the five factor categories based on the designated criteria. The research results indicated that the developed traffic model possessed a dependable traffic volume adjustment value. The developed model can accommodate a traffic volume increase of 10%-30%. The analysis of congestion factors, utilizing the One-way MANOVA technique with the Wilks test, identified a significant interaction between one pair of factors: traffic signal cycle (Factor C) and number of traffic lanes (Factor E). This interaction significantly affects the dependent variables (average waiting time and average queue length), with a statistical significance value (Sig) of 0.032. This research aims to identify the factors influencing congestion at the checkpoint entrance, analyzed through a traffic condition model and statistical testing methods for both single and paired scenarios.

Indicators for relationships management between suppliers; logistics service providers and buyers: developing and testing a structural relationship model

Nittaya Maneewongse, Punyavee Auychaisawadi — Fri, 19 Dec 2025 00:00:00 +0700

This research examines the indicators for selecting logistics service providers, and the factors influencing buyer-provider relationships with a sample size of 260 electronics companies by Structural Equation Modeling (SEM) analysis and included six in-depth interviews with buyer managers. Key findings include the importance of service attentiveness, issue resolution, and customer engagement, while the organizational structure of providers was less critical. Attentiveness significantly enhances trust but must be coupled with effective, polite communication for strong relationships. Price is the primary factor in provider selection, while communication is essential for maintaining procurement relationships. Providers should focus on attentiveness and clear communication to build trust, alongside competitive pricing. Furthermore, in-depth interviews revealed that counterproductive relationships are more common in large companies whereas smaller companies have more collaborative relationships due to their size and closer interactions.