Journal of Kanchanaburi Rajabhat University

การเพิ่มขีดความสามารถในการแข่งขันด้วยกลยุทธ์การจัดการโลจิสติกส์ของวิสาหกิจชุมชนผลิตดอกไม้แห้งจากธรรมชาติบ้านหนองสองตอน จังหวัดกาญจนบุรี

2023-12-27T16:12:00+07:00

This research aimed to: (1) study the logistics processes in production; and (2) identify strategies to enhance the competitiveness of Ban Nong Song Ton Natural Dried Flower Community Enterprise, Kanchanaburi. This research used qualitative methods. The instruments were in-depth interviews and observations of group leaders and members, especially those who had been members for at least 5years, The data were collected and compared using the triangulation methods. The analyzed data were used to create strategies based on the TOWS matrix method. This research found that: (1) The steps involved in manufacturing logistics were dying, drying, assembling the flowers, and putting the bouquet together. Seven days was needed for production in total, depending on the weather and the procurement of natural raw materials from nearby and distant locations. The production model was Made-to-Stock to shorten the waiting time for customers. (2) The group environment has the advantages of low raw material costs and unique craftsmanship. The weakness was the lack of technology to support the operation. The group’s opportunities lay in the support from government agencies. The threats came from the changing weather that could affect the production time and external pressure generated by raw material suppliers from different regions that could affect product pricing. (3) The strategies to enhance competitiveness included creating a variety of products and participating in various exhibitions. The preventive strategies included establishing a network of raw material suppliers to improve bargaining power and increase the inventory of raw materials in an appropriate climate. The solution and response strategies included developing language and technical skills in applying technology to support demand growth and supply management to effectively meet customer needs.

ปัจจัยที่มีอิทธิพลต่อการตัดสินใจซื้อผักและผลไม้สดผ่าน Food Delivery Application ของชาวจีนที่อาศัยอยู่ในเขตกรุงเทพมหานคร

2024-02-14T16:08:45+07:00

The purpose of this study was to study including factors online marketing mix, consumer behavior, cultural factors and social factors influencing purchasing decisions. The sample is Chinese consumers who used to use the Food Delivery Application to order fresh fruits and vegetables living in Bangkok. The data was collected by using questionnaires. The 400 samples were analyzed by descriptive statistics and multiple regression statistics. The study found that Online marketing mix factors include price, place, promotion and personalization, consumer behavior factors include the types of products ,what consumers want to buy, reasons for consumer purchases, sources of information for decision making, time of purchase, and in terms of the type of Food Delivery service that consumers go to buy, cultural factors and social factors of the reference group, were factors influencing the decision to buy fresh fruits and vegetables through Food Delivery Application of Chinese living in Bangkok.

ปัจจัยที่มีอิทธิพลต่อการยอมรับเทคโนโลยีของผู้สูงอายุในยุคดิจิทัล: กรณีศึกษา องค์การบริหารส่วนตำบลเกาะยอ อำเภอเมือง จังหวัดสงขลา

2024-01-13T14:56:30+07:00

The objectives of this research were 1) to study the level of perception of benefits that influenced the technology acceptance among the elderly in the digital age in Koh Yo Sub-district Administrative Organization, Muang District, Songkhla Province; 2) to study the level of ease of use that influenced the technology acceptance among the elderly in the digital age in Koh Yo Sub-district Administrative Organization, Muang District, Songkhla Province; 3) to study the level of attitude towards using that influenced the technology acceptance among the elderly of the elderly in the digital age in Koh Yo Sub-District Administrative Organization, Muang District, Songkhla Province; 4) to study the technology acceptance among the elderly in Koh Yo Sub-district Administrative Organization, Muang District, Songkhla Province; and 5) to predict the factors influencing technology acceptance among the elderly in the digital age in Koh Yo Sub-District Administrative Organization, Muang District, Songkhla Province. The sample in this research, derived from stratified random sampling, were 307 elderly people in Koh Yo Sub-District Administrative Organization. Questionnaires were used in the data collection to investigate the frequency, percentage, mean, standard deviation and multiple regression analysis.

The results showed that 1) the level of perception of the benefits was at a high level; 2) the level of ease of use was at a moderate level,;3) the level of attitude towards used was at a high level; 4) the technology acceptance level was at a high level; and 5) the prediction of the factors influencing technology acceptance among the elderly was at 90.90 percent.

ปัจจัยที่มีอิทธิพลต่อความตั้งใจใช้เทคโนโลยีเภสัชกรรมทางไกลในการซื้อยาจากร้านขายยาของลูกค้าในเขตกรุงเทพมหานครฯ

2023-05-20T12:10:25+07:00

The aims of this research were to study factors including 1) perceived efficacy, 2) effort expectancy, 3) social influence, 4) perceived risks, and 5) facilitating conditions affecting the behavioral intention of technology acceptance to use telepharmacy service from drug stores in Bangkok. The data were collected from the population in Bangkok who had the intention to use telepharmacy through online social media and offline questionnaires from cooperated and consented drug stores in Bangkok. A sample group of 413 people was recruited and analyzed using the multiple regression analysis. It was found that the factors which strongly affected the behavioral intention to use telepharmacy were perceived risks, perceived efficacy, facilitating conditions, and effort expectancy respectively at a statistically significant level of 0.05.

ความคิดเห็นของผู้มีส่วนได้ส่วนเสียต่อการพัฒนาหลักสูตรวิทยาศาสตรบัณฑิต สาขาวิทยาศาสตร์การกีฬาและการออกกำลังกาย

2024-02-28T16:23:05+07:00

This research was designed using quantitative and qualitative methods. This research aimed to study stakeholders’ opinions on the development of a Bachelor of Science in Sports and Exercise Science. The research tools comprised a questionnaire and semi-structured interviews. The Sample group of key informants totaled 902 people derived by purposive selection. The data were analyzed by percentage, mean, and standard deviation. The data were descriptively summarized and explained based on the research concept. The research results were as follows:
The stakeholders’ opinions on graduate characteristics and the development of the Bachelor of Science in Sports and Exercise Science could be categorized into 5 important areas:
The Knowledge aspect is at a high level (= 4.01, S.D. = .83). This includes knowing basic theories and principles in sports science and exercise, equipment use, technology, and leadership in sports and exercise.
1. The Skills aspect is at a high level (= 4.02, S.D. = 0.83). This includes leadership skills in exercise and sports, exercise skills to improve health and physical fitness, language, and technology skills.
2. The Ethics aspect is at a high level (= 4.34, S.D. = 0.73). This includes having morality, ethics, honesty, generosity, compassion, kindness, respect for rules and regulations, and the ability to adapt to live with others in the society.
3. The Personal Characteristics aspect is at a high level (= 4.30, S.D. = 0.73). This includes good human relations, politeness, a service mind, and leadership in sports science and exercise.
4. The curriculum management, teaching, and learning should be arranged in conjunction with professional experience training, with the focus on practicality and the analysis of basic knowledge that can be applied in various situations appropriately.

การศึกษาความคาดหวังและความต้องการจำเป็นต่อการพัฒนาหลักสูตรวิทยาศาสตรบัณฑิต สาขาวิทยาศาสตร์การกีฬาและการออกกำลังกาย คณะวิทยาศาสตร์การกีฬาและสุขภาพ มหาวิทยาลัยการกีฬาแห่งชาติประจำภาคกลาง

2024-01-29T13:57:58+07:00

This research was designed using quantitative and qualitative methods. The purpose of this research was to investigate the expectations and needs in the development of a Bachelor of Science in Sports and Exercise Science, in Faculty of Sports and Health Science, Thailand National Sports University - Central Region. A questionnaire and a semi-structured interview form were used as the tools of this research and were reviewed by a panel of three experts. The content validity of the questionnaire Set 1 and Set 2 was found at .87, and the content validity of the semi-structured interviewe form was found at 1. The reliability of the questionnaire Set 1 was .97 and Set 2 was .96. The target group samples were 808 key informants derived by purposive selection. The data were analyzed using percentage, mean, and standard deviation. The content analysis was employed in a descriptive method based on the theoretical framework of the research. The findings revealed the following:

The expectations and needs in the development of a Bachelor of Science in Sports and Exercise Science, in Faculty of Sports and Health Science, Thailand National Sports University – Central Region, comprised five significant aspects:

1. Knowledge: knowledge in theories and fundamental principles of general science, and knowledge in profession of sports and exercise science in a multidisciplinary term
2. Skills: skills in life-long learning especially being curious to seek knowledge and tracking changes in profession continually as well as skills in teaching and leadership of exercise in a specific way
3. Ethics: generosity, compassion, honesty, discipline, responsibility, sacrifice, and public mind based on Buddhist teachings and legal principles to lead a happy life
4. Character: leadership, good personality, good physical proportion, self-confidence, and self-expression
5. Curriculum Management: teaching and learning along with field experience focusing on practice, student-centered learning, life-long learning promotion, and curriculum improvement to meet the needs of current situations and future trends.

การพัฒนารูปแบบการบริหารงานวิชาการตามแนวคิดการจัดการฐานข้อมูลของโรงเรียนมัธยมศึกษายุคดิจิทัล

2024-02-28T13:48:26+07:00

This research aimed to 1) explore the elements of administration models in academic affairs based on the secondary schools information system in the digital era; 2) develop an academic affairs administration model based on the management information system approach of secondary schools in the digital era; and 3) evaluate the correctness, the appropriateness, the possibility and the applicability of the academic affairs model based on the management information system approach of secondary schools in the digital era. This research applied mixed methods. It was divided into 3 phases. In Phase 1, elements of academic affairs administration models based on the management information system approach of secondary schools in the digital era were studied. The samples included 210 secondary schools under the Office of Basic Education Commission. The informants were 630 school administrators, academic deputy directors or heads of academic affairs units, and heads of information units. The samples were derived by stratified random sampling as distributed by the schools. The data were collected using a rating scale questionnaire. The statistics used for the data analysis included frequency, percentage, mean, standard deviation, and confirmatory factor analysis. In Phase 2, an academic affairs administration model was developed based on the management information system approach of secondary schools in the digital era and interviews with the sample group from schools receiving the best practice award in academic affairs. The sample group consisted of 9school administrators, academic deputy directors or heads of academic affairs units, and heads of information units. This sample group was derived by purposive selection. In Phase 3, the appropriateness of the academic affairs administration model of secondary schools in the digital era was evaluated. The informants were 9school administrators, academic deputy directors or heads of academic affairs units, and heads of information units. This sample group was derived by purposive selection. The data were collected through seminars and analyzed using the method of content analysis.

The research results showed that:
The elements of the academic affair development model of secondary through database management in the digital era consisted of 1) the development of secondary school curriculum through database management, 2) teaching and learning management through database management, 3) evaluation through database management 4) teaching supervision through database management 5) the development of learning media through database management. The academic affairs administration model based on the management information system approach of secondary schools in the digital era consisted of 1) principles of the model, 2) goals and objectives of the model; 3) academic affairs administration process based on the management information system approach of secondary schools in the digital era, including 3.1) planning for developing management information system of academic affairs administration, 3.2) implementing the development plan for the management information system of academic affairs administration, 3.3) following-up on the management information system development plan, and 3.4) measuring and evaluating the results of management information system development for academic affairs administration; 4) getting the results.

All experts agreed on the academic affairs administration model based on the management information system approach of secondary schools in the digital era. The developed academic affairs administration model was found to be accurate, appropriate, feasible, and practical at the highest level.

การพัฒนาแอปพลิเคชันสื่อการเรียนบนอุปกรณ์เคลื่อนที่ด้วย Glide App เรื่องทรัพย์สิน ทางปัญญาสำหรับนักศึกษาสาขาวิชาคอมพิวเตอร์ศึกษา มหาวิทยาลัยราชภัฏราชนครินทร์

2024-04-22T15:48:43+07:00

The objectives of this research were 1) to develop a Mobile Learning Media Application with Glide App: Topic “Intellectual Property for Students of Computer Education”, Rajabhat Rajanagarindra University. 2) to evaluate the quality of Mobile Learning Media Application with Glide App. 3) to compare academic achievement before studying and after studying with Mobile Learning Media Application with Glide App. and 4) to assess user satisfaction at application for Mobile Learning Media Application with Glide App. The target group used in the research are first-year 21 students in the Computer Education, Rajabhat Rajanagarindra University that using the Purposive Sampling method. Statistics used in research include mean, standard deviation. Dependent Samples t-test.

The results of the research found that: 1) Results of the development of Mobile Learning Media Application with Glide App: Topic: “Intellectual Property for Computer Education Students” Rajabhat Rajanagarindra University Divided into different screens As follows: Main page, Content page, Document format content page, Content page in presentation slide format, Video content page, Quiz page, Satisfaction quiz page and Logout page 2) The quality assessment results based on expert opinions on Mobile Learning Media Application with Glide App in the overall opinion was at the very good level (𝑥̅= 4.67, S.D. = .38). 3) Academic achievement before studying and after studying with Mobile Learning Media Application with Glide App, They are significantly different at the .05 level and 4) the results of the analysis of the level of satisfaction of learners who have access to Mobile Learning Media Application with Glide App found that overall student satisfaction was at the highest level (𝑥̅ = 4.66, S.D = .23).

แบบจำลองความสัมพันธ์เชิงสาเหตุของปัจจัยที่มีอิทธิพลต่อผลการดำเนินงานของผู้ผลิตชิ้นส่วนยานยนต์ในประเทศไทย

2023-12-27T15:52:45+07:00

Thailand’s main income comes from exports, especially from the automotive industry which is globally recognized for the quality production base. This research investigates the multifaceted factors influencing the performance of automotive parts manufacturers in Thailand. Through a combined approach of quantitative research, we explore the direct, indirect, and aggregate effects of these factors. Our study involves 380 participants, selected via purposive sampling from the population of 1,797. Using a structural equation model analysis, we establish a causal relationship model that sheds light on the interplay of these factors.

Our findings highlight the significant direct impact of supply chain management on performance, paving the way for enhanced insights into optimizing automotive parts manufacturing in Thailand. The model's consistency is underscored by robust statistical indicators, with a Chi-square (χ²) =160.089, df = 88, CMIN/DF (χ²/df = 1.819, p = .052, GFI = 949, CFI = 984, AGFI=921, NFI = .966, RMR =.035, RMSEA = .046, PCLOSEF= .681 at 0.05 significant level.

การพัฒนาเครือข่ายชุมชนในการป้องกันความเสี่ยงจากผลิตภัณฑ์สุขภาพด้วยพลัง บวร.ร ตำบลบ้านด่านนาขาม 152 อำเภอเมือง จังหวัดอุุตรดิตถ์์

2024-04-18T14:45:19+07:00

This research aimed to develop a community network to prevent risks from health products with the power of CTS.H, Ban Dan Na Kham Sub-district, Uttaradit Province by participatory action research. The sample group consisted of 335 people in Ban Dan Na Kham Sub-district. The data were collected using questionnaires as well as focus group discussions and activities. The statistics used in the data analysis included frequency distribution, percentage, mean, and standard deviation. The research results revealed that 100% of the sample group had previously purchased or had health products in their homes, that 54.60% were not interested in purchasing health products with signs or symbols certified by the FDA, that 54.60% were not interested in the expiration date or best-before date of the health product before making a decision to purchase, and that 51.60% sometimes looked at the product labels. Activities to prevent risks from health products were organized for the total of 12 weeks, and the overall evaluation result for this research was at the highest level.

เทคนิคการสื่อสารและการให้คิวในแอโรบิกดานซ์

2023-11-22T15:42:26+07:00

An aerobic dance instructor is a public figure recognized by individuals who enjoy rhythmic exercise accompanied by music. Each instructor possesses distinct communication techniques tailored to their personal characteristics. Effective communication and cueing are crucial elements in creating an enjoyable teaching environment for aerobic dance. The purpose of this study was to analyze the communication and cueing techniques of aerobic dance leaders and the application of these techniques in their instructions. Leaders can choose symbolic techniques for providing cues, such as verbal or visual cueing, with each gesture initiated during the pre-cueing phase (6-7 counts) and concluding on the 8^th count. Successful teaching involves the discovery that using symbolic communication, expressed through body language, eliminates the need for leaders to employ excessively loud vocalization. When employing communication methods to signal signs or movements, leaders should opt for positive and rhythmic speech aligned with the musical beat (phase). Less experienced leaders may benefit from understanding and practicing action cueing to develop an appropriate teaching persona. Once proficient, instructors can diversify teaching strategies based on the learners' competence level. Techniques for addressing teaching challenges include modifying the direction of movement, alternating between right and left, and adjusting the tempo to prompt faster rhythm changes in the set of poses

เทคโนโลยีในการฟื้นฟูภาวะถดถอยทางการเรียนรู้สำหรับผู้เรียนในยุคชีวิตวิถีถัดไป

2024-02-02T17:09:18+07:00

In the next phase of life, known as "The Next Normal," which is saturated with digital technology influencing every aspect of life, it is evident that digital technology plays a significant role in the recovery of learners' learning, especially during periods of learning loss resulting from the COVID-19 pandemic. This has led to the implementation of urgent recovery measures in learning, termed "RECOVER," which include: 1) Access to Education: Promoting access to learning resources through online channels; 2) Quality of Learning: Promoting the development of learning resources and teaching materials suitable for the current situation, creating learning communities, and supporting remote learning; and 3) Mental Health: Providing mental health care services and promoting adaptation to the current situation, including linking with relevant mental health service providers. Education in "The Next Normal" should adopt a blended learning approach to enhance learning efficiency, reduce learning gaps, and increase the chances of success for each learner equally. Active Learning management is a learner-centered approach that emphasizes learner participation in learning, critical thinking, problem-solving, and creativity. In the assessment of learning outcomes, it is essential to consider using appropriate tools and methods for fair assessment. Teachers should use assessment results to improve teaching processes appropriately. Technology plays a crucial role in recovering learning loss, including: 1) Online Learning Platforms: Helping learners access learning content conveniently and quickly from anywhere; 2) Digital Learning Tools: Enabling diverse and participatory learning formats; 3) Immersive Learning: Facilitating easier learning by integrating virtual information with the real world, enhancing understanding and learner involvement in learning; and 4) Artificial Intelligence Learning Technology: Utilizing AI to tailor learning to individual needs. Therefore, technology in recovering learning loss plays a crucial role in enabling learners to reach their full potential in "The Next Normal."

บทบาทขององค์กรบริหารปกครองกีฬาเพื่อคุ้มครองประโยชน์สาธารณะด้านกีฬาในประเทศอังกฤษ: มุมมองทางกฎหมาย

2024-04-10T08:21:26+07:00

The protection of fair competition or, broadly speaking, protection of the public interest of sports is a central aspect of all modern sports ruling as well as a direct purpose of regulatory functions of sports governing bodies (SGBs). This study addresses the challenges and opportunities for the application of sports rules and regulations that are provided by self-regulation of SGBs, particularly with regard to fair competition, equality, integrity, disciplines and ethics in sports. The discussion addresses the ways in which self-regulation of the SGBs relies on the autonomy of sports for providing regulatory and sanctioning functions and for setting out levels of transparency, accountability and integrity in sports, with a focus on professionalization and standardisation of sports, as well as on the possibility of developing a common set of rules and regulations in sports. These build a foundation in the public interest protection in sports by ruling sports in England. The main objective of sports governance in England is to increase autonomy of sports ruling to protect the common interests of sports participants and create a sense of responsibility for sports stakeholders in running their commercial and businesses activities. This study particularly examines the effectiveness of the regulations and legal aspects that govern the sports industry in ensuring that the public interest of sports is adequately protected in the English legal system. It evaluates the scope for any practice of safeguarding participants of activities and competitions, and the public, against unfair practices in sports.