Kulpanich W, Nitichaowakul T, Ferry KN. THE IMAGE OF TIRE PRODUCTS AND VALUES AFFECT TO PURCHASE INTENTION OF CONSUMERS IN THE EASTERN REGION. JPR [internet]. 2025 Aug. 26 [cited 2026 Aug. 29];8(2):48-59. available from: https://so03.tci-thaijo.org/index.php/JPR/article/view/288916