Paowiwat, C., and T. Wimoonard. “DIGITAL INTEGRATED MARKETING COMMUNICATION APPOACHES INFLUENCING PURCHASE DECISIONS OF HERBAL TEA PRODUCTS ON TIKTOK”. Journal of MCU Phetchaburi Review, vol. 8, no. 3, Dec. 2025, pp. 330-41, https://so03.tci-thaijo.org/index.php/JPR/article/view/294748.