Kulpanich, W., T. Nitichaowakul, and K. N. Ferry. “THE IMAGE OF TIRE PRODUCTS AND VALUES AFFECT TO PURCHASE INTENTION OF CONSUMERS IN THE EASTERN REGION”. Journal of MCU Phetchaburi Review, vol. 8, no. 2, Aug. 2025, pp. 48-59, https://so03.tci-thaijo.org/index.php/JPR/article/view/288916.