seemek, pinpinath, and Walaiporn Chinnasri. 2026. “Management Approaches for Enhancing Service Quality under the Smart City Concept: A Case Study of Hua Hin Municipality, Prachuap Khiri Khan Province”. Journal of MCU Phetchaburi Review 9 (2):418-32. https://so03.tci-thaijo.org/index.php/JPR/article/view/304230.