SIRIEAWPHIKUL, P. Critical analysis and synthesis of the relationship between strategic management Marketing strategy and marketing innovation. Journal of MCU Phetchaburi Review , [S. l.], v. 7, n. 3, p. 104–120, 2024. Disponível em: https://so03.tci-thaijo.org/index.php/JPR/article/view/279732. Acesso em: 1 oct. 2026.