JITPRASONG, P.; WONGRAT, K. CHARACTERISTICS OF ENTREPRENEURS THAT AFFECT MARKETING PERFORMANCE THROUGH MARKETING ADAPTATION STRATEGIES AND COMPETITIVE ADVANTAGES OF FOOD AND BEVERAGE FRANCHISE BUSINESS. Journal of MCU Phetchaburi Review , [S. l.], v. 6, n. 2, p. หน้า 251 – 266, 2023. Disponível em: https://so03.tci-thaijo.org/index.php/JPR/article/view/270848. Acesso em: 29 aug. 2026.