Journal of Management Science Nakhon Pathom Rajabhat University https://so03.tci-thaijo.org/index.php/JMSNPRU <p>- Focus and Scope<br>To publish academics paper of educators and interested parties both inside and outside the university based on General Management, Marketing, Finance, Banking, Accounting, Human Resource Management, Logistics, International Business, Business Computer, Business Studies, Economics Communication Arts, Public Administration Or related fields.</p> <p>- Peer Review Process<br>Every article must be considered by at least 2 experts with expertise.</p> <p>- Language <br>Articles written in either Thai or English languages are accepted for publication.</p> <p>- Publication Frequency <br>Journals published 2 issues per year<br>Issue 1 January - June<br>Issue 2 July - December</p> <p>- Sources of Support</p> <p>Supported by the Thailand Research Fund (TRF) and Nakhon Pathom Rajabhat University</p> <p><span style="text-decoration: underline;"><strong>Dissemination Policy</strong></span><br>Journal of Management Science, Nakhon Pathom Rajabhat University peer-reviewed and published biannual, is an academies journal for research article; academic article; review article; book review. All published articles must be approved by the editorial board and evaluated by double-blind peer-review. The views and opinions expressed in the articles will be the responsibility of the authors and not considered as the editorial views and responsibilities.</p> <p><a href="https://drive.google.com/file/d/1LVVrNokREJJzysRCTjYHUNmcgKIOaS1G/view?usp=sharing" target="_blank" rel="noopener">Preparation process</a></p> <p>&nbsp;</p> คณะวิทยาการจัดการ มหาวิทยาลัยราชภัฎนครปฐม en-US Journal of Management Science Nakhon Pathom Rajabhat University 2392-5817 <p>The views and opinions of the article appearing in this journal are those of the author. It is not considered a view and responsibility of the editorial staff.</p> The administrative skills of school administrators affecting the Standard Operating Procedures (SOPs) of Internal Quality Assurance (IQA) of schools under the office of Ratchaburi Primary Educational Service Area 2 https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/244016 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; This research aimed to: 1) study the level of administrative skills of school administrators; 2) study the level of the Standard Operating Procedures (SOPs) of Internal Quality Assurance (IQA) of schools; and 3) analyze administrative skills of school administrators effecting the Standard Operating Procedures (SOPs) of schools’ Internal Quality Assurance (IQA). The research sample was 302 teachers derived by proportional stratified random sampling as distributed by district. The research instrument was a questionnaire constructed by the researcher with the Content Validity Index (CVI) ranged from 0.67 to 1.00. The internal consistency reliability coefficients of the questionnaire were 0.96 for administrative skills of school administrators 0.98 for effectiveness of the Standard Operating Procedures (SOPs) of Internal Quality Assurance (IQA). Data were analyzed with percentage, mean, standard deviation and stepwise multiple regression.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The research results showed that:<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 1. Overall and in specific aspects, level of the administrative skills was at a high level. These aspects were conceptual skills, evaluative skills, technical skills, leadership skills, educational skills, interpersonal skills, and human resource management skills.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 2. Overall and in specific aspects, level of effectiveness of the Standard Operating Procedures (SOPs) of Internal Quality Assurance (IQA) was at a high level. These aspects were quality of learners, administrative and management processes, and teaching and learning management emphasizing on student-centered learning.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 3. The administrative skills of school administrators in the aspects of evaluation skills (X7), conceptual skills (X4), leadership skills, educational skills (X6), technical skills (X2) together predicted effectiveness of the Standard Operating Procedures (SOPs) of Internal Quality Assurance (IQA) at the percentage of 66.80 with statistical significance level of .01. The regression equation was&nbsp;<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Ŷ_<sub>tot</sub> = 0.82 + 0.38 (X<sub>7</sub>) + 0.14 (X<sub>4</sub>) + 0.16 (X<sub>6</sub>) + 0.15(X<sub>2</sub>)</p> <p>Article history : Received 21 February 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 26 March 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 29 March 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 1.00 %</p> Chanita Plaikaew Copyright (c) 2020 https://creativecommons.org/licenses/by-nc-nd/4.0 2020-06-01 2020-06-01 7 1 1 15 10.14456/jmsnpru.2020.1 The administration in accordance with the principles of good governance of school administrators affecting organizational health of schools under Suphanburi Primary Educational Service Area Office 2 https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/244019 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The purposes of this research to: 1) study the level of school administration according to good governance of administrator; 2) study the level of organizational health, and 3) analysis school administration according to good governance affecting organizational health of opportunity expansion schools under Suphanburi Primary Educational Service Area Office 2. The research samples were 205 teachers of opportunity expansion schools under Suphanburi Primary Educational Service Area Office 2.The research instrument was a questionnaire constructed by the researcher with IOC content 0.67 and 1.00. The internal consistency reliability coefficients of the questionnaire:administration according to good governance was 0.93 and organizational health was 0.95. Data were analyzed with percentage, mean, standard deviation and stepwise multiple regression. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The research found that 1. Overall and in specific aspects, the administration according to good governance of administrator was at a high level. They were, ranked from the highest to the lowest, democratic value, administrative responsibility, new public management, and participatory state. 2. Overall and in specific aspects, the organizational health was at a high level. They were, ranked from the highest to the lowest, academic emphasis, teacher affiliation, resource support, principal influence, institutional integrity, and collegial leadership. 3. The administration according to good governance of administrator in the aspects of administrative responsibility (x<sub>4</sub>), democratic value (x<sub>2</sub>), new public management (x<sub>1</sub>), participatory state(x<sub>3</sub>), together organizational health of school (Y<sub>tot</sub>), at percentage of 64.70 with statistical significance at .05. The regression equation was<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Ŷ<sub>tot</sub> = 1.15 + 0.24 (X<sub>4</sub>) + 0.25 (X<sub>2</sub>) + 0.17 (X<sub>1</sub>) + 0.09 (X<sub>3</sub>)</p> <p>Article history : Received 21 February 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 27 March 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 29 March 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 0.00 %</p> Sudawan Sriphet Copyright (c) 2020 https://creativecommons.org/licenses/by-nc-nd/4.0 2020-06-01 2020-06-01 7 1 16 30 10.14456/jmsnpru.2020.2 Problems and Needs for Development of Retail Operators Thong Fah Pracharath, Yala province. https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/244022 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The propose of this research is to study the problems in operation and the needs for development of Thong Fah Pracharath retailers in Yala province. The research was conducted quantitatively by using a questionnaire to gather data from 195 retailers, as a sample group, which applied a technique of accidental sampling. The statistics used to analyze data were frequency, percentage, mean, and standard deviation. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The results indicated that problems in operation were at moderate level, which including problems in finance and accounting (x ̅ = 2.16, SD. = 0.65), problems in administration (x ̅ = 1.96, SD. = 0.63), and problems in marketing (x ̅ = 1.87, SD. = 0.60). In addition, it was also found that the needs for development in terms of capital need was at high level as a whole (x ̅ = 2.34, SD. = 0.63) meanwhile, both knowledge need and product/equipment development need were at moderate level as a whole (x ̅ = 2.33, SD. = 0.67, x ̅ = 2.25, SD. = 0.62 respectively).</p> <p>Article history : Received 11 June 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 2 September 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 9 September 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 1.63 %</p> Apsorn E-sor et al. Copyright (c) 2020 https://creativecommons.org/licenses/by-nc-nd/4.0 2020-06-01 2020-06-01 7 1 31 41 10.14456/jmsnpru.2020.3 Students’ Attitudes towards Selling Products via Social Media https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/244027 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The objectives of this study were 1) to study students’ attitudes towards selling products through social media and 2) to compare students’ attitudes which classified to the personal factors. A sample was 600 first-to-fourth year students from Songkhla Rajabhat University, Thaksin University and Rajamangala University of Technology Srivijaya. The questionnaire as a tool was used to collect data. Statistics used in data analysis were frequency, percentage, mean, standard deviation, independent sample t-test, One Way ANOVA and pairwise comparison by Fisher’s Least Significant Difference (LSD) if the variances of the groups were equal and Dunnett’s T3 if the variances of the groups were not equal. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The results found that the affective, cognitive and behavioral components of students’ attitude towards selling products through social media were at a high level. Moreover, the overall attitudes of students towards selling products via social media were at a high level. The results of hypotheses testing revealed that the students with different gender, age, experience of goods purchasing via social media, university, faculty and academic year had statistical difference in the attitudes towards selling products through social media, while the students with different the monthly income had no statistical difference in the attitudes towards selling products through social media.</p> <p>Article history : Received 11 May 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 6 June 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 9 June 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 0.00 %&nbsp; &nbsp; &nbsp;&nbsp;</p> Thananchanok Bensoh et al. Copyright (c) 2020 https://creativecommons.org/licenses/by-nc-nd/4.0 2020-06-01 2020-06-01 7 1 42 57 10.14456/jmsnpru.2020.4 Guidelines for quality improvement of students of the Sunday Buddhism Study Center Phra Pathom Chedi Temple Mueang Nakhon Pathom District Nakhon Pathom https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/244028 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The purpose of this research was to: 1) compare the quality development of students of the Sunday Buddhism Study Center Phra Pathom Chedi Temple Mueang Nakhon Pathom District Nakhon Pathom Classified by personal factors 2) study the influence of the cooperation of stakeholders that affect Quality development of students of the Sunday Buddhism Study Center Phra Pathom Chedi Temple Mueang Nakhon Pathom District Nakhon Pathom 3) Study the influence of curriculum administration and development and instructional processes affecting Quality development of students of the Sunday Buddhism Study Center Phra Pathom Chedi Temple Mueang Nakhon Pathom District Nakhon Pathom Province and 4) Find ways to develop the Sunday Buddhist Study Center, Phra Pathom Chedi Temple Mueang Nakhon Pathom District Nakhon Pathom. This research model uses a mixed method research methodology. Consisting of quantitative and qualitative research In the quantitative research, the sample group used in the research is Students participating in the Sunday Buddhism Study Center, Phra Pathom Chedi Temple, Muang District, Nakhon Pathom Province, 400 persons. Tools used for data collection include Questionnaires created by the researcher By content validity between 0.67 - 1.00 Confidence in Administration and development The curriculum and teaching process were 0.75-0.85. The cooperation from stakeholders was 0.71-0.73 and the quality of students of the Sunday Buddhism Study Center was 0.73-0.79. Statistics used are frequency, percentage, mean, standard deviation. Analysis of t One-way analysis of variance Correlation analysis Multiple regression analysis. As for qualitative research, the main contributors are The teacher who is the Buddhist Sunday Study Center, Phra Pathom Chedi Temple, Muang District, Nakhon Pathom Province, 4 images, using a specific selection method. By interviewing in-depth interviews to find ways to manage the development of the Sunday Buddhist Studies Center, Phra Pathom Chedi Temple and use content analysis.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The research found that<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 1. Quality of students of the Sunday Buddhism Study Center When classified by personal factors, it was found that there were statistically significant differences in sex, education, status, occupation, occupation, father and mother's occupation.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 2. The influence of cooperation of stakeholders And administration of curriculum development and teaching process that affect Quality development of students of the Sunday Buddhism Study Center Phra Pathom Chedi Temple Mueang Nakhon Pathom District Nakhon Pathom province, found that the cooperation of stakeholders, including support from parents, communities and schools, has an effect on Quality development of students of the Sunday Buddhism Study Center Phra Pathom Chedi Temple Mueang Nakhon Pathom District Nakhon Pathom.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 3. The influence of curriculum development and teaching process development is due to the use of media and technological innovation. In extra-curricular activities And evaluation of results according to actual conditions. Concluded that the cooperation of the stakeholders And administration of curriculum development and teaching process that affect Quality development of students of the Sunday Buddhism Study Center Phra Pathom Chedi Temple Mueang Nakhon Pathom District Nakhon Pathom With a forecasting power of 62 percent. The factors that result in the first two are School support (b = 0.26) and the use of media and technological innovation (b = 0.11) which can be written as the equation<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Y = 1.40+0.02 X<sub>1</sub>+0.11 X<sub>2</sub>**+0.06 X<sub>3</sub>**+0.06 X<sub>4</sub>*+0.08 X<sub>5</sub>**+0.07 X<sub>6</sub>**+0.26 X<sub>7</sub>**<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 4. Guidelines for the development of the Sunday Buddhism Study Center, Phra Pathom Chedi Temple Mueang Nakhon Pathom District Nakhon Pathom Province must be born from the cooperation between Ban Ban School Temple. This education is something that has been a long time together, and these 3 things are considered the heart and also play a role in the development of students with the knowledge, goodness and happiness. Although the development of the Sunday Buddhism Study Center, Phra Pathom Chedi Temple Mueang Nakhon Pathom District Nakhon Pathom Province may have some problems with cooperation from parents. And shortage of personnel But these can solve the problem With understanding based on the development approach Let parents come to study together with the children that they govern together When parents come to study Therefore will gain knowledge to tell their children And others can continue. Quality development. Students should arrange teaching styles for many forms. Insert morality and ethics in teaching Together both worldly and fairly Must adjust the teaching and learning to be consistent with the present And improving the quality of students to have good knowledge can be used and create happiness for the community.</p> <p>Article history : Received 10 March 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 28 April 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 30 April 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 1.66 %</p> Phra Maha Niwatchai Khammaeng Copyright (c) 2020 https://creativecommons.org/licenses/by-nc-nd/4.0 2020-06-01 2020-06-01 7 1 58 75 10.14456/jmsnpru.2020.5 The influence of using the sufficiency economy philosophy that affects the compliance with the 5 canon principles of secondary students in Nakhon Pathom https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/244030 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Research The influence of using the sufficiency economy philosophy that affects the compliance with the 5 canon principles of secondary students in Nakhon Pathom Is a quantitative research With the purpose of 1. Study the level of compliance with the 5 precepts in the life of secondary students in Nakhon Pathom. 2. Compare the level of compliance with the 5 precepts in the life of secondary students in Nakhon Pathom Province. Classified by personal factors and 3. Study the influence of using the self-sufficient economic philosophy that affects the compliance with the 5 precepts of secondary students. In Nakhon Pathom. The sample group used in this research was secondary school students. Nakhon Pathom By finding the sample size from using the formula of Craigie and Morgan Allowing a 5 percent error to get the sample size of 400 people. Using quota sampling methods Tools used for data collection include Questionnaires created by the researcher With content validity between 0.67 - 1.00. The reliability use of self-sufficient economic philosophy is 0.72-0.85 and the compliance with the 5 precepts in life is 0.71-0.88.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Statistics used in data analysis consist of frequency, percentage, mean, standard deviation. Independent t-test One-way analysis of variance Correlation analysis And multiple regression analysis<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The research results were as follows:<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 1. The compliance with the 5 precepts in the life of secondary students in Nakhon Pathom province is at the highest level (average value is 4.29). Abstinence from holding things that the owner does not provide (average is 4.33)<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 2. Compliance with the 5 precepts of secondary students in Nakhon Pathom Province There are differences according to gender, education level. Ethical Camp Type of school, occupation, father, maternal occupation and mother's education <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 3. The use of sufficiency economy principles that affect Influencing the compliance with the 5 precepts in the life of secondary students in Nakhon Pathom province in the overall picture with statistical significance The most effective factors in the first three are In terms of knowledge conditions (b = 0.22) in terms of moderation (b = 0.20) and rationality (b = 0.16), the equation has 78 percent predictive power and can be written as the equation<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Y = 0.89 +0.20 X<sub>1</sub>**+ 0.16 X<sub>2</sub> **+ 0.12 X<sub>3</sub>**+ 0.22 X<sub>4</sub>**+ 0.09 X<sub>5</sub>**</p> <p>Article history : Received 1 March 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 28 April 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 30 April 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 0.96 %</p> Phra Maha Chakrapong Kanyarum Copyright (c) 2020 https://creativecommons.org/licenses/by-nc-nd/4.0 2020-06-01 2020-06-01 7 1 76 91 10.14456/jmsnpru.2020.6 Guidelines for improving the loyalty of Chinese tourists in Thailand https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/244031 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; This thesis is intended to 1. Study the factors that influence the way to develop the loyalty of Chinese tourists in Thailand and 2. Find ways to improve the loyalty of Chinese tourists in Thailand. The example used in this research is 400 Chinese tourists who travel repeatedly in Thailand. Key informant are 5 Chinese tour operators in Thailand. Inquire about the development guidelines for repeat tourism of Chinese tourists in Thailand. By bringing the results from quantitative research into the study before conducting an in-depth interview. Data collection tools. Namely, questionnaires, statistics used in data analysis, including percentage, mean, standard deviation, One-way analysis of variance and multiple regression analysis.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The research found that<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 1. Marketing mix Affecting the loyalty of Chinese tourists in Thailand. The results showed that the marketing mix of products and marketing promotion had statistically significant results. With a coefficient of 0.66 and 0.44. The equation has 27 percent predictive power and can be written as an equation as follows.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Y = 2.42 + 0.66 Products * +0.34 Price +0.19 Place +0.44 Promotion*<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 2. Guidelines for improving the loyalty of Chinese tourists in Thailand can be concluded that the development of the loyalty of Chinese tourists in Thailand Must be born from understanding And good relationships. In the field of telecommunications services Security Most Chinese tourists are already ready to come to Thailand. Development in the facility and safety point Will help build confidence And the impression of tourism And telling impressions to relatives And the next friend</p> <p>Article history : Received 28 April 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 9 June 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 11 June 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 3.93 %</p> PEIJUN HAN Copyright (c) 2020 https://creativecommons.org/licenses/by-nc-nd/4.0 2020-06-01 2020-06-01 7 1 92 106 10.14456/jmsnpru.2020.7 Media Literacy: Advantages and Applications A Case Study of Chinese Student of Nakhon Pathom Rajabhat University https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/244202 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; This research aimed 1) to investigate the advantages of Chinese students’ media literacy and 2) to examine how Chinese students apply media literacy. The respondents were nineteen Chinese students from Nanning College for Vocational Technology, China. They were studying in the Thai writing subject of the Thai language for communication course at Nakhon Pathom Rajabhat University in the academic year 2018. The research was conducted by non-probability sampling and the respondents were selected by purposive sampling. Before a set of survey used as a research instrument, it had been developed based on the conceptual framework to collect data from the research samples and follow the purposes of the study. The program was used to calculate the statistics and the descriptive statistics including frequency, percentage, means and standard deviation were used to analyze the data.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The findings were that 1) the means of the advantages of Chinese students’ media literacy was high in both overall and individual items (µ = 4.50, σ = 0.66) and 2) the means of the applications on Chinese students’ media literacy was high in both overall and individual items. (µ = 4.35, σ = 0.76)</p> <p>Article history : Received 24 April 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 10 June 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 12 June 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 1.22 %</p> Yaowapa Buawech Tivaporn Sarbmuangpak Copyright (c) 2020 https://creativecommons.org/licenses/by-nc-nd/4.0 2020-06-01 2020-06-01 7 1 107 120 10.14456/jmsnpru.2020.8 Factors Affecting Housing Buying Decision in Nakhon pathom District https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/244203 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; This research study with the objectives 1) to study the level of marketing mix factors And the level of decision making that affects the decision to buy housing in Nakhon Pathom Province 2). To compare personal characteristics factors and marketing mix factors affecting the decision to purchase housing in Nakhon Pathom Province. The samples used in this research were those who bought housing in Nakhon Pathom province. Using Convenience Sampling, 400 people using questionnaires as a tool to collect data The statistics used in the analysis were frequency, percentage, mean and standard deviation. Hypothesis testing with statistics, t-test, one-way ANOVA and multiple regression analysis <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The study indicated that<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 1. The results of the study of factors affecting the decision to purchase housing in Nakhon Pathom Province showed that the overall score was at a high level. The first three evaluations are the product price side. And process respectively. The results of the study of purchasing decision levels. The search for information is first priority, followed by problem awareness. The decision to buy after buying behavior and the final assessment of alternatives<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 2. The comparison results showed that personal characteristics factors such as age, occupation, status, average income per month and the decision to purchase housing in Nakhon Pathom province is different with statistical significance 0.05 and the results of marketing mix factors Consists of creating Physical presentation Product Marketing promotion In terms of distribution channels and price, the decision to buy housing in Nakhon Pathom province is different with statistical significance at the level of 0.05.</p> <p>Article history : Received 6 June 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 17 July 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 22 July 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 1.25 %</p> Narathip Naewkhamdee Praputhson Piakson Krit Thapchula Thunyaporn Leangruksa Copyright (c) 2020 https://creativecommons.org/licenses/by-nc-nd/4.0 2020-06-01 2020-06-01 7 1 121 134 10.14456/jmsnpru.2020.9 The study assessed the efficiency and reduce the cost of transportation of goods Total Logistics Solution Co.,Ltd. https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/244206 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;The study assessed the efficiency and reduce the cost of transportation of goods of Total Logistics Solution Co.,Ltd. Intended for 1) to study the factors affecting the performance of the transportation of goods 2) to study the issue of the impact of oil prices. Has improved strategies for operating in the transportation case study company's comprehensive logistics solutions Limited is a study of the impact caused the turnover. Company Due to buoyant oil measures. The data collected during the year 2015-2016 earnings by using in-depth interviews with executives of the Company 5 person and information relating to some of the Company.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The research found that the impact can be divided into two areas: 1) the factors affecting the performance of the transportation of goods have impact on the total cost. And the impact on profits when oil prices rise. Total costs increased As a result, the profit decline, respectively. The second reason for the decline in earnings. The purchasing power of consumers is reduced. As a result of the increase in oil prices. The total cost of bus transportation. Considering the cost, which had split into two parts: variable costs such as fuel, overtime, allowances, bonuses and maintenance of fixed costs such as salaries, wages and benefits. 2) For guidance on the issue of the impact of higher oil prices are determined in a manner that reduces costs. This will result in increased profits as a result. The increase in profit can be done in two ways: increased sales or increased cost carriers. The lower costs It uses subcontractors And reduce costs by switching to the NGV is also the solution in a way that is strategic solutions include partnerships.</p> <p>Article history : Received 5 June 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 10 September 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 17 September 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 2.85 %</p> Jatturong Ploenhad Chairit Thongrawd Copyright (c) 2020 https://creativecommons.org/licenses/by-nc-nd/4.0 2020-06-01 2020-06-01 7 1 135 146 10.14456/jmsnpru.2020.10 Problems and Solutions of Preventing Children Exploitation Tourism A Case study of Samut Songkhram https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/244208 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; This reseacrh represents the results of the investigation regarding the problems and solutions of preventing children exploitation tourism. Data collection has been done through quantitative research where samples are from several groups. Theses samples consist of business owners, volunteers and tourists. The study examines the area of Samut Songkhram, a province in Thailand. Questionnaire was used as a research instrument for data gathering. Tourists were the majority of the study samples. There was no fixed amount of the samples. Overalls, there were approximately 300 samples. Statistical analysis has been done in order to identify the Arithmetic Mean, the Standard Deviation (SD) and Pearson Product Moment Correlation Coefficient. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;The results of the study reveal that the correlation between prevention of children exploitation tourism is found to be less. This has been reported with statistic figure at .05. This means that prevention, problem solutions and the investigation of the influence factors were not relevant to prevent children exploitation tourism.</p> <p>Article history : Received 14 July 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 31 January 2020<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 2 February 2020 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 0.00 %</p> Sirinan Tipcharoen Copyright (c) 2020 https://creativecommons.org/licenses/by-nc-nd/4.0 2020-06-01 2020-06-01 7 1 147 156 10.14456/jmsnpru.2020.11 Co-creative media innovation to promote OTOP Nawatwithi community-based tourism: a case of Ban-klongyong, Salaya Sub-district, Phuttamonthon Sub District, Nakhon Pathom Province https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/244210 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The research article has main objective to develop co-creative media innovation to promote OTOP Nawatwithi community-based tourism of Ban-klongyong, Salaya Sub-district, Phuttamonthon District, Nakhon Pathom Province. The Qualitative research based method; documentary analysis, observation, interviews and community forum with community leaders, communities of OTOP Nawatwithi community based-tourism, community products traders and community people, was applied to develop co creative media that can promote community-based tourism. The common theme analysis was brought to analyze qualitative data derived. The study find that stakeholders involved and community people of Ban Klong Yong agree to use community logo and slogan presented by buffalo cartoon mascot together with slogan “Monrak Thung Klong Yong” to develop 7 prototypes of creative media innovation enable to convey meaning, perception, and retention of Ban Klong Yong identity value which is differentiate than others, and that can promote the sustainable management of Ban Klong Yong OTOP Nawatwithi community-based tourism as wish; mascot standy, a tourist map which shows all 15 tourist attraction of Ban Klong Yong, a map of Ban Klong Yong route, poster, folder, line stickers, and miscellaneous media especially for souvenirs.</p> <p>Article history : Received 10 December 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 1 April 2020<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 4 April 2020 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 0.00 %</p> Vichet Saengduangdee et al. Copyright (c) 2020 https://creativecommons.org/licenses/by-nc-nd/4.0 2020-06-01 2020-06-01 7 1 157 172 10.14456/jmsnpru.2020.12 Essential Professional Skills for State Enterprise Accountants in the 21th Century: A Case Study of Provincial Electricity Authority, Area 1 (Central Region) https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/244211 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; This paper aimed to explore required skills for accountants in the state enterprise based on International Education Standards (IES). The research sample was 21government officers, consisting of chief executive officers, middle managers, and staff members in the Provincial Electricity Authority, Area 1 (Central Region). The study employed the qualitative research approach. The data were collected by using in-depth interviews and then analyzed by the theme analysis approach by distinguishing the collected data on the basis of Initial Professional Development (Professional Skills), 3rd Issue, International Education Standard or IES3.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;The research findings revealed that 1) the current professional skills of accountants in the Provincial Electricity Authority consisted of intellectual, interpersonal, communication, self-management, and organizational management skills. 2) Essential professional skills required of accountants at State Enterprise in the twenty-first century were assessing data, achieving proficiency in assigned tasks, utilizing tools and technology, working as part of a team, recognizing cultural and language differences, being open-minded in accepting new opportunities, and managing people. 3) It was essential for supervisors to have interpersonal and communication skills. It was essential for staff members to have intellectual skills. Professional skills are a necessary part of organizational achievement. Executives should make improving the professional skills of its staff members a priority. In addition, professional accounting programs in educational institutions should take into account the enhancement of professional skills in four aspects: intellectual skills, interpersonal relationships and communication skills, self-management skills, and skills of organizational management.</p> <p>Article history : Received 30 April 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 1 June 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 5 June 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 0.00 %</p> Nujaree Aramrattanapan Copyright (c) 2020 https://creativecommons.org/licenses/by-nc-nd/4.0 2020-06-01 2020-06-01 7 1 173 185 10.14456/jmsnpru.2020.13 Factors influencing purchasing decision of online bakery course among Via Facebook Fan page in Thailand. https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/244212 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; This research aimed to study the marketing mix (6 P’s) which influence a consumer decision to buy bakery courses online via Facebook in Thailand. For this study, the independent variables were demographic factors including gender, age, educational level, occupation, income and the digital marketing mix factors including product, price, place, promotion, personalization, privacy. The research samples were 400 members of bakery society facebook Fan page. Data were collected by using the questionnaire. The statistical methods used in data analysis were percentage, mean, standard deviation, t-test, One-Way ANOVA and multiple regression analysis.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The results of hypothesis test showed that the demographic factors including gender, age, education level, occupation, income had not influenced on purchase decisions of online bakery course via facebook Fan page. Moreover, the digital marketing mix (6 P’s) including promotion, price, product and place influenced the decision making to buy bakery courses online via Facebook in Thailand with a statistical significance level of 0.01.</p> <p>Article history : Received 20 June 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 19 August 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 21 August 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 0.96 %</p> Lapassawee Liangjaroensuk Copyright (c) 2020 https://creativecommons.org/licenses/by-nc-nd/4.0 2020-06-01 2020-06-01 7 1 186 200 10.14456/jmsnpru.2020.14 Excise taxation to manage electricity problem in Thailand https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/244284 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The purposes of this research intended to study the objective of this research are to study: 1. Study on the concepts and reasons of the European Union excise duty on Electrical Energy 2. Study on the structure of the excise taxation in Thailand 3. Study on the use of excise taxation of electricity in Thailand compare to European Union excise duty on Electrical Energy<br>Research Methodology is qualitative research. Data was gathered from relevant laws, such as the Council Directive 2003/96/EC – Energy Taxation Directive and the Excise Tax Act, BE 2560 (2017), and published literature on mixed form excise tax collection structure to analyze and resolve issues.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The research results revealed as follows: <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 1. The European Union Directive that uses for electrical excise duty is Council Directive 2003/96/EC – Energy Taxation Directive. The important purposes of the electricity excise tax are to ensure the proper functioning of the internal market as regards the taxation of energy products and electricity and Taxation related to CO2 emissions can be a cost-effective means for the Member States to achieve the reductions of greenhouse gasses necessary<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 2. The Thai law that uses for excise duty is the Excise Tax Act, BE 2560 (2017). Amend the old 7 laws into the Excise Tax Act, BE 2560 (2017).<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 3. The concepts and reasons for the European Union excise duty on electrical energy can be used in Thailand. By implement reform on the Thai excise tax, in this case, is the Excise Tax Act, BE 2560 (2017). for the proposal to maintain the balance between electricity supply and demand.</p> <p>Article history : Received 21 June 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 21 July 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 25 July 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 0.00 %</p> Chayaporn Assavinprecha Copyright (c) 2020 https://creativecommons.org/licenses/by-nc-nd/4.0 2020-06-01 2020-06-01 7 1 201 215 10.14456/jmsnpru.2020.15 Waste Management under the principles of 3Rs – Civil State Policy of Samut Sakhon City Municipality, Mueang Samut Sakhon District, Samut Sakhon Province https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/244287 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The purpose of this research was to (1) study the level of Waste Management under the principles of 3Rs – Civil State Policy of Samut Sakhon City Municipality, Mueang Samut Sakhon District, Samut Sakhon Province. (2) study the factors of Waste Management under the principles of 3Rs – Civil State Policy of Samut Sakhon City Municipality, Mueang Samut Sakhon District, Samut Sakhon Province. (3) Study factors in Waste Management waste has a causal relationship With waste management under the principles of 3Rs – Civil State Policy of Samut Sakhon City Municipality, Mueang Samut Sakhon District, Samut Sakhon Province. The sample groups used in the research were representatives of the population living in Samut Sakhon Municipality area. Mueang Samut Sakhon District 398 people in Samut Sakhon Province with simple random sampling methods.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Findings:<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 1. Waste management under the principles of 3Rs – Civil State Policy of Samut Sakhon City Municipality, Mueang Samut Sakhon District, Samut Sakhon Province In the overall picture, and in each aspect, the management is at a high level in all aspects. Sort by order as follows : Recycle (reuse), Reduce (use reduction) and Reuse (reuse).<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 2. Factors in waste management under the principles of 3Rs – Civil State Policy of Samut Sakhon City Municipality, Mueang Samut Sakhon District, Samut Sakhon Province found that in the overall picture and in each aspect, there is practice at a high level in all aspects. Arranged in the following order : awareness, community leaders, knowledge, understanding And awareness of information.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 3. Factors in waste management under the principles of 3Rs – Civil State Policy of Samut Sakhon City Municipality, Mueang Samut Sakhon District, Samut Sakhon Province In community leaders Knowledge and understanding Awareness And information recognition With statistical significance at the level of 0.001</p> <p>Article history : Received 22 June 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 31 July 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 1 August 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 3.13 %</p> Suganya Klinchum Copyright (c) 2020 https://creativecommons.org/licenses/by-nc-nd/4.0 2020-06-01 2020-06-01 7 1 216 228 10.14456/jmsnpru.2020.16 Study of Cultural Marketing Behavior of Tourists: Case Study of Floating Market Tourism in Nakhon Pathom Province https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/244292 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; This study has the following objectives: (1) To study the behaviors and satisfaction of tourists towards cultural tourism: a case study of floating markets tourism in Nakhon Pathom Province; (2) To compare behaviors and satisfaction of tourists towards cultural tourism: a case study of floating markets tourism in Nakhon Pathom Province. The research is a mixed research between quantitative and qualitative research emphasizing quantitative research as a principle research. The sampling used is an accidental sampling. Research tools used are questionnaire and qualitative research used semi-structural in-depth interviews. Statistics used for analysis in the research are frequency counts, percentage, average, and standard deviation.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;The research results found that: (1) The behaviors and satisfaction of the tourists towards cultural tourism: a case study of floating markets tourism in Nakhon Pathom Province, in general, was at a mid-level; and when considered by aspects, it was found that motivation was at a mid-level in all aspects, in this order: traveling, tourism attractiveness, servicing, facilities, and public relations; (2) comparison of behaviors and satisfaction of tourists towards cultural tourism: A case study of floating markets tourism in Nakhon Pathom Province, classified by personal factors, was found that tourists with different gender, age, education, profession, averaged monthly earning, and marital status, were statistically significant difference at .05 level; while tourists with different domicile had different levels of motivation in cultural tourism at a statistically significant level.</p> <p>Article history : Received 23 June 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 1 April 2020<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 4 April 2020 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 0.00 %</p> Wiriya boonmalert Chairit Thongrawd Copyright (c) 2020 https://creativecommons.org/licenses/by-nc-nd/4.0 2020-06-01 2020-06-01 7 1 229 237 10.14456/jmsnpru.2020.17 Adjusting energy by using cooling systems in large office buildings according to government policies. https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/244293 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Dissertation on adjusting energy by using cooling systems in large office buildings according to government policies. The purposes of this research were to: 1) To study the problems in a large-scale office building use energy cooling systems according government policy. And 2) To study the adjustment of energy consumption of the business sector that requires cooling systems to state policies. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Data analyzed using qualitative research focusing on the grounded theories. The best way to access the facts to investigate (1) Energy expert (2) Large group of large-scale office building that use the Chiller system, a total of 9 people, which is the unit that uses the chiller cooling system directly. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The results of 1. the study showed were as follows the problems of large-scale office building use of energy cooling systems on government policy consisted of 5 factors (1) Shortage of qualified personnel and knowledge (2) Government lacks follow-up By giving priority to document reports rather than seriously checking the quality of the work site (3) The government policy is not flexible for the price of machinery related to energy to be low price. (4) Energy system experts lack sufficient knowledge to entrepreneurs. To define as energy saving policy of the organization (5) The state does not enforce energy laws seriously. And 2. the adjustment of energy consumption of the business sector that requires the cooling system to the government policy, consisting of 4 factors, namely (1) having planning and control, together with cooperation for personnel in the organization to use energy efficiently (2) Regular inspection, maintenance and selection of the most effective equipment (3) Install alternative energy (4) Develop personnel who are responsible for energy quality consistently.</p> <p>Article history : Received 1 June 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 22 June 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 28 June 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 0.00 %</p> Cherdchai Boondanprai Copyright (c) 2020 https://creativecommons.org/licenses/by-nc-nd/4.0 2020-06-01 2020-06-01 7 1 238 247 10.14456/jmsnpru.2020.18 Success of the Project Administration to Enhance the Village Potential According to the Civil State Policy. https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/244294 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The objectives of this study were threefold: 1) to compare the effectiveness of enhancing the village potential according to the Civil State policy; 2) to compare the problem and obstacles springing from the project administration concerning the enhancement of the village potential to drive the fundamental economy according to the Civil State policy; and 3) to seek guidelines for use in streamlining the project administration. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;The study was qualitative in character. 60 key informants comprised the sample of the study. They included the following persons: deputy chiefs of district offices, “kamnan” or village headman, and some villagers of high caliber. The collected data were analyzed by using the content analysis. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;The data analysis has shell light on the following facts: driving the fundamental economy brought about the people’s participation in solving the villages’ problems, in sharing ideas, in working together to craft various projects; all activities were supervised by community leader or official leaders; the leaders played a dominant part in making recommendations, creating new ideas, providing useful data for use in decision making, as well as creating volunteering – mind. In addition, people or government officials directly responsible for the projects would make final decisions in carrying out the most useful projects after they had exchanged views and ideas with the villagers and all stakeholders. It was noteworthy that community members or villagers were highly prepared for the operation of various projects according to the Civil State policy despite the time constraints; they expedited currying out all the projects until completion notably the projects that had been planned in advance. Furthermore, the community members or villagers were fully prepared for forming groups in a voluntary fashion. By so doing, they were in a better position to express their views and ideas about the policies and projects that were most likely to be of great benefit to their localities.</p> <p>Article history : Received 3 June 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 16 June 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 18 June 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 0.00 %</p> Tanabut Srisawat Copyright (c) 2020 https://creativecommons.org/licenses/by-nc-nd/4.0 2020-06-01 2020-06-01 7 1 248 260 10.14456/jmsnpru.2020.19 Job Motivation in the Performance of Employees, NC Coconut Co., Ltd. at Pha Phuang Sub-district, Damnoen Saduak District, Ratchaburi Province https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/244295 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The research ‘Job motivation in the performance of employees, NC Coconut Co., Ltd. at Pha Phuang Sub-district, Damnoen Saduak District, Ratchaburi Province’ aimed 1) to examine levels of job motivation in the performance of employees, NC Coconut Co., Ltd. And 2) to compare perception toward job motivation in the performance of employees, NC Coconut Co., Ltd. which were classified based on individual factors. The sample was 200 employees in NC Coconut Co, Ltd. by stratified random sampling. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The research found that 1) the perception on job motivation was in the high level and 2) the employees having different age, education and marriage had perception on job motivation differently. In the case, there was a significant difference in the perceptions toward the job motivation at 0.05. In the part of the employees having different genders, working periods and departments had the perception on job motivation, there was a significant difference in the perceptions toward the job motivation at 0.05.</p> <p>Article history : Received 28 June 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 21 August 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 28 August 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 3.83 %</p> Nattharika Klinmueang et al. Copyright (c) 2020 https://creativecommons.org/licenses/by-nc-nd/4.0 2020-06-01 2020-06-01 7 1 261 274 10.14456/jmsnpru.2020.20 Competitive Advantage Strategies for Aluminum Store in Phetchaburi Province https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/244296 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Competitive advantage creating was a mission that extremely important to business operations. The researcher was, therefore, interested in studying Competitive Advantage Strategies for Aluminum Store In Phetchaburi Province aiming to: 1) Study the problems of operations and marketing of Aluminum Store In Phetchaburi Province 2) creating competitive advantage strategies for Aluminum Store In Phetchaburi Province, and 3) evaluate competitive advantage strategies for Aluminum Store In Phetchaburi Province. The quantitative research samples were 15 entrepreneur, and 391 customers by multistage stage sampling. The research tools were a questionnaire with the 0.92 level of reliability. The data were analyzed by using percentage, mean, standard deviation, and Exploratory Factor Analysis with Principal component analysis (PC) and Orthogonal rotation by quartimax method.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The research results were as follows:<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 1. The problems of operations and marketing of Aluminum Store were to ; product problems, payment methods, store arrangement, had restrictions on parking places, size of the store was not enough, acceptance from customers, lack of learning and experience in business administration, personnel problems. The original style shop that started to decline to customers used fewer services and high competition from new stores and complete construction material shop businesses. Some aluminum products had high production costs, customers do not understand the product details, delays in delivery, and employees do not recommend new products.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 2. Competitive advantage strategies for Aluminum Store In Phetchaburi Province got all 10 elements, 40 variables had a range of eigen value between 7.010 - 1.306 and 59.234 percent of the variance, to inclusive; 1) Marketing strategy 2) Delivery and procurement strategy 3) Customer service strategy 4) Store and public relations strategy 5) Customer response strategy 6) Technology strategy 7) Innovation strategy 8) Marketing promotion strategy 9) Customer relationship strategy 10) Price and product standard strategy<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 3. Competitive advantage strategies for Aluminum Store evaluation were suitable for every strategy.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Research results can be used as a guideline for Competitive advantage strategies for Aluminum Store In Phetchaburi Province By comparing the research strategy and applying it in the context of the store.</p> <p>Article history : Received 28 August 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 19 November 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 21 November 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 0.83 %</p> Chutima Thonghnoo Copyright (c) 2020 https://creativecommons.org/licenses/by-nc-nd/4.0 2020-06-01 2020-06-01 7 1 275 293 10.14456/jmsnpru.2020.21 The Marketing Mix Factors that Influence to Selection of Bank Loan Service of Private Staffs in Bangkok https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/244314 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The objectives of this research include 1) To study the choosing bank loan service of private employees in Bangkok when classifies by personal factors and 2) The influence of marketing mix factors that is affected the selection of bank loan service of private employees in Bangkok. In addition, a researcher collected data from a sample of 400 cases by using convenient random sampling. The statistics used for data analysis consisted of frequency, percentage, average, standard deviation, T value analysis, one-way analysis of variance and multiple regression analysis. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The result of this study indicated that<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 1) Selection of bank loan service of private staffs in Bangkok as classified by the personal factors, there are statistically significant differences and to categorized by education level and income.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 2) The factors of the marketing mix that affects the selection of bank loan service of private employees in Bangkok which includes the product (b=0.11), price (b=0.28), distribution channel (b=0.21) and marketing promotion (b=0.10). Besides that, the equation has a predictive power equal to 35; and it can write the equation as follows<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Y = 0.11X<sub>1</sub>* +0.28X<sub>2</sub>** +0.21X<sub>3</sub>** +0.10X<sub>4</sub>*</p> <p>Article history : Received 22 December 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 4 February 2020<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 9 February 2020 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 0.00 %</p> Nattanicha NA NAKORN Copyright (c) 2020 https://creativecommons.org/licenses/by-nc-nd/4.0 2020-06-01 2020-06-01 7 1 294 305 10.14456/jmsnpru.2020.22 The application of voice-controlled smart home lighting for the elderly https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/244315 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; This research is to develop a voice control system for electrical devices by applying speech recognition technology to control lighting which providing an option to facilitate daily use for the elderly through the Android operating system. The purpose of this research is as follows: 1) to study the operation of the voice command system application, 2) to study how to facilitate the use of electrical equipment within the residence through the wireless communication system for the elderly, 3) to evaluate the lighting control system via the Android operating system. However, when the research has been completed, we found that the result met the research objectives as follows: 1) get an Android application that can be voice controlled, 2) get an application that gives the elderly can control the light by voice, 3) get system evaluation results by giving this application to people in the area around Nakhon Pathom Rajabhat University, which are 45 elderly people. By evaluating the satisfaction of the overall system performance, we found that in terms of development for actual use, the overall performance was at the highest level with the average value of 4.64 from 5 with the standard deviation of 0.25. The satisfaction in the equipment was at the highest level with the average value of 4.61 from 5 with the standard deviation of 0.36. The performance in using the program is at the highest level with an average of 4.59 from 5 with standard deviation of 0.24. And satisfaction in using the system was at the highest level with an average of 4.71 from 5 with standard deviation of 0.25.</p> <p>Article history : Received 10 July 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 20 December 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 23 December 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 0.00 %</p> Pitiphat Pinbut Kairat Jaroenrat Kittipong Pooputwibul Natchamol Srichumroenrattana Copyright (c) 2020 https://creativecommons.org/licenses/by-nc-nd/4.0 2020-06-01 2020-06-01 7 1 306 319 10.14456/jmsnpru.2020.23 Marketing Strategies Effecting To Product Buying Behavior Of Chinese Tourists In Chinatown, Samphanthawong, Bangkok https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/244316 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The objectives of this research were: 1) to study Chinese tourists’ opinion towards marketing strategies effecting to product buying behavior in Chinatown area, 2) to compare buying behavior of Chinese tourists in Chinatown area which classified by personal factor, and 3) to study marketing strategies effecting to product buying behavior of Chinese tourists in Chinatown area. Questionnaires were used to collect data from 400 samples and using multi-stage sampling method. The statistical analysis included percentage, mean, Standard Deviation, Independent t-test, One Way ANOVA, Pearson's Product Moment Correlation Analysis and Stepwise multiple analysis.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;The finding showed that:<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;1.The overall of marketing strategies were in high (Mean =4.09,S.D.=0.25) by focus of the presentation was the highest physical appearance. The study of decision making to buy products showed the most of them have been visited 2 times for the purpose of enjoyment, have a partner / lover traveling, the recognition of information from the internet and the cost per time was 2,001-5,000 Baht respectively.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;2. The overall of decision behavior were not difference, except career at statistically significant level of .05. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;3. The study result of marketing strategies effecting to product buying behavior of Chinese tourists found that the most important factor was product (b = 0.191) marketing promotion (b= 0.142), service process (b= 0.17) and physical characteristics ( b= 0.130). The equation has 11 percentage predictive power and can write the equation as follow:<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Y = 3.460**+ 0.191 X<sub>1</sub> *+ 0.072 X<sub>2</sub> + 0.091 X<sub>3</sub> + 0.142 X<sub>4</sub> **+ 0.012 X<sub>5</sub> + 0.117 X<sub>6</sub> **+ 0.130 X<sub>7</sub>**<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;4. The suggestion of this research should develop products standard and tourism services for international standard as well as support for basic Chinese communication, which will be very useful and can provide information to Chinese tourists when there are problems or questions.</p> <p>Article history : Received 20 December 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 1 March 2020<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 5 March 2020 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 0.00 %</p> Chirasak Chiyachantana Copyright (c) 2020 https://creativecommons.org/licenses/by-nc-nd/4.0 2020-06-01 2020-06-01 7 1 320 331 10.14456/jmsnpru.2020.24 The Effects of Household Accounting on Expenses Base on The Sufficiency Economy Philosophy The Integrated Project for The Solving Poverty Problem in Rural Areas https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/244317 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The purpose of this paper are: 1) To compare pre and post knowledge with household accounting of people of prototype community, the Integrated Project. 2) To study attitude of household accounting which affected expenditures base on the sufficiency economy philosophy, the integrated project for the solving poverty problem in rural areas for people of prototype community. 3) To study the acceptance of household accounting which affected expenditures base on the sufficiency economy philosophy, the integrated project for the solving poverty problem in rural areas for people of prototype community.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The sampling method was applied by purposive sampling. The data were collected from head of household, total 74 respondents. The research instruments were consisted of questionnaire, observation form, household accounting form and performance assessment form. The statistics used for data analysis were frequency percentage and t-test.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The research finding revealed as follows; <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 1) The comparison results of household accounting knowledge of people in prototype community, the Integrated Project found that average score of posttest was higher than pretest at statistic significant level .01<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 2) The attitude of household accounting found that the highest average score at 4.55 related to the community encouragement in the training of household accounting. The second average score at 4.01 involved with the training participation of relevant organizations in household accounting. Finally, the lowest average score at 2.40 was the complexity of household accounting process.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 3) The household accounting acceptance has collective behavior which was shown by returning the household account books total 86.49%. Furthermore, the result of household accounting affected expenses base on the sufficiency economy philosophy have shown by average score from high to low as the following; the reducing expense goal was 37.84% and the result was 38.01%. The avoiding expense goal was 31.08% and the result was 30.41%. In addition, the quitting expense goal was 27.70% and the result was 28.21%.</p> <p>Article history : Received 2 February 2020 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 6 March 2020<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 9 March 2020 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 0.00 %</p> Chantana Watanakanjana et al. Copyright (c) 2020 https://creativecommons.org/licenses/by-nc-nd/4.0 2020-06-01 2020-06-01 7 1 332 345 10.14456/jmsnpru.2020.25