Journal of Management Science Nakhon Pathom Rajabhat University https://so03.tci-thaijo.org/index.php/JMSNPRU <p>- Focus and Scope<br>To publish academics paper of educators and interested parties both inside and outside the university based on General Management, Marketing, Finance, Banking, Accounting, Human Resource Management, Logistics, International Business, Business Computer, Business Studies, Economics Communication Arts, Public Administration Or related fields.</p> <p>- Peer Review Process<br>All published articles must be approved by the editorial board and evaluated by double-blind peer- reviewed from at least 2-3 academic scholars.</p> <p>- Language <br>Articles written in either Thai or English languages are accepted for publication.</p> <p>- Publication Frequency <br>Journals published 2 issues per year<br>Issue 1 January - June<br>Issue 2 July - December</p> <p>- Sources of Support</p> <p>Supported by the Thailand Research Fund (TRF) and Nakhon Pathom Rajabhat University</p> <p><span style="text-decoration: underline;"><strong>Dissemination Policy</strong></span><br>Journal of Management Science, Nakhon Pathom Rajabhat University is published the academic journals biannually. The considerations of the journal publications include research articles, academic articles, review articles or literary reviews, and book reviews. All published articles must be approved by the editorial board and evaluated by double-blind peer- reviewed from at least 2-3 academic scholars. More importantly, the views and opinions appeared in the Journal of Management Sciences are in charge of the authors’ responsibilities and not under considerations for the editorial boards.</p> <p><a href="https://drive.google.com/file/d/1LVVrNokREJJzysRCTjYHUNmcgKIOaS1G/view?usp=sharing" target="_blank" rel="noopener">Preparation process</a></p> <p>&nbsp;</p> คณะวิทยาการจัดการ มหาวิทยาลัยราชภัฎนครปฐม en-US Journal of Management Science Nakhon Pathom Rajabhat University 2392-5817 <p>The views and opinions of the article appearing in this journal are those of the author. It is not considered a view and responsibility of the editorial staff.</p> Guidelines for Strategic Management of Local Development under Thailand 4.0 Policy of Phanthainorasing Subdistrict Administrative Organization Mueang Samut Sakhon District Samut Sakhon Province https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/261858 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;This research aimed to study: (1) Study of the level of local administrative development strategy of Phanthai Norasing Subdistrict Administration Organization Mueang Samut Sakhon District (2) Studying the application of Thailand 4.0 policy to affect the local development strategy management of Phanthai Norasing Subdistrict Administration Organization Mueang Samut Sakhon District (3) Study the guidelines for local development strategy administration under the Thailand 4.0 policy of Phanthainorasing Subdistrict Administrative Organization. Mueang Samut Sakhon District Samut Sakhon Province The sample group used in the research was the people living in the Phanthai Norasing Subdistrict Administrative Organization Mueang Samut Sakhon District Samutsakhon Province, 395 people. Key informants in the in-depth interview (the president of the Subdistrict Administrative Organization Sub-district Vice President of Phanthai Norasing Subdistrict Administrative Organization, Deputy Chief of Phantainorasing Subdistrict Administrative Organization, Deputy Chief of Phantainorasing Subdistrict Administrative Organization Director of Social Welfare Division Phanthai Norasing Subdistrict Administrative Organization and Head of Policy and Planning Division, Acting Chief of Office of the Permanent Secretary Phanthai Norasing Subdistrict Administrative Organization. Data were treated and analyzed by using descriptive and Inferential Statistics methods, which were percentage, mean, standard deviation and Multiple Regression Analysis.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Findings:<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 1. Administration level of local development strategy of Phanthai Norasing Subdistrict Administration Organization Mueang Samut Sakhon District Samut Sakhon province as a whole, has a high level of strategic management. When considering each aspect, it is found that the aspect that has strategic management at a high level in the following order Good management Public service, social, environmental and tourism the aspects that had strategic management at a medium level were education, religion and culture.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;2. There were causal relationships between the application of Thailand 4.0 policy in terms of Innovation, Technology, Creativity, and Collaboration and the local administrative development strategies at the statistic significant level of 0.001<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 3. Local Development Strategy Management Guidelines under the Policy of Thailand 4.0 of Phantainorasing Subdistrict Administrative Organization Mueang Samut Sakhon District Samut Sakhon Province found that the SAO has developed public services to local people to be ready for use. The education system is promoted There is a development, promotion and support for the care of local natural resources. There is promotion, correction, prevention and resistance to drugs. There is support for social welfare and social work. There is an improvement and development of competencies and working culture of personnel.<br><br>Article history : Received 5 August 2020<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 4 November 2020<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 6 November 2020<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 6.95 %</p> Jananya Meenuch Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-30 2022-06-30 9 1 1 14 Guidelines for Strategic Human Resource Development under the Learning Organization of the Local Government Organization in Sam Roi Yot District Prachuap Khiri Khan Province https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/261988 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;This research aimed to study: (1) level of strategic human resource development of the local government organization in Sam Roi Yot District Prachuap Khiri Khan Province (2) Learning Organization Affect the strategic human resource development of the local government organization in Sam Roi Yot District (3) guidelines for strategic human resource development under the learning organization of the local government organization in Sam Roi Yot District. Prachuap Khiri Khan Province the sample group used in the research was the personnel working in the local government organization in Sam Roi Yot District Prachuap Khirikhan Province, 138 people. The key informants in the in-depth interview are 5 person of Mayor of Rai Mai Sub-district Municipality, Mayor of Rai Kao Sub-district Municipality, Chairman of the New Rai Sub-district Administration, Rai old Kao Sub-district Administration Officer, Salaya Sub-district Administrative Officer, Sila Loi Sub-District Administrative Officer, Sam Roi Yot Sub-district Administrative Committee. The research tool was a questionnaire. Determine the sample using the nonprobability sampling and the use of quota random sampling and accidental random sampling. Data were treated and analyzed by using descriptive and Inferential Statistics methods, which were percentage, mean, standard deviation and Multiple Regression Analysis.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Findings:<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;1. Strategic human resource development level of the local government organization in Sam Roi Yot District Prachuap Khiri Khan Province In overall and in each aspect, there is a high level of strategic human resource development. Arranged in the following order: strategic human resource management implementation in the evaluation and control of strategic human resource management Analysis of strategic human resource management And in the formulation of strategic human resource management.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;2. The organization of learning as a whole is knowledgeable. The side has a pattern of thought. With shared vision and in team learning there is a rational relationship with the strategic human resource development of the local government organization in Sam Roi Yot District. Prachuap Khiri Khan Province With a statistic significance of 0.001 and a learning organization Systematic thinking There is a rational relationship with the strategic human resource development of the local government organization in Sam Roi Yot District. Prachuap Khiri Khan Province With statistical significance at 0.05, the equation has 75.60% predictive power. The multiple regression analysis equations are: Ŷ = 0.229 (x<sub>1</sub>) + 0.184 (x<sub>2</sub>) + 0.282 (x<sub>3</sub>) + 0.280 (x<sub>4</sub>) -0.086 (x<sub>5</sub>)<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;3. Strategic Human Resource Development Guideline of Local Administrative Organization in Sam Roi Yot District Prachuap Khiri Khan Province found that the strategic human resource development of local government organizations in Sam Roi Yot district Prachuap Khiri Khan Province There are guidelines for human resource development, human resources development appropriately. There is a selection of human resource management strategies that are appropriate for the organization. And can be practiced in a concrete way a suitable working environment is created. As a result, operators can perform their duties fully. We listen to ideas from practitioners to develop and improve them for the best benefit and adjust strategies to suit the actual environment.</p> <p>Article history : Received 5 August 2020 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Revised 6 November 2020 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Accepted 10 November 2020 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;SIMILARITY INDEX = 1.32 %</p> Nisarat Pongpaisansri Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-30 2022-06-30 9 1 15 27 Guidelines for the development of SMART competency in operations of personnel in the 5th Air Force Wing https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/261865 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; This research aimed to study: (1) level of SMART competency in the operation of Personnel in Air Division 5, Royal Thai Air Force (2) application of THAILAND 4.0 in the operation, influence on SMART performance in the operation of the personnel in Air Division 5, Royal Thai Air Force. The job of the personnel in the 5th Air Force's Royal Air Force. Quantitative research consisted of 130 military personnel working in the Air Force 5 Wing Air Force using stratified random sampling, using questionnaires as a research tool. Data were treated and analyzed by using descriptive and Inferential Statistics methods, which were percentage, mean, standard deviation and Multiple Regression Analysis. The qualitative research, use in depth interviews from key informants, including supervisors working in Air Division 5 from the Air Force Division. Direct units, Wing 5, Technical Division, Wing 5 and Operations Wing 5, a total of 4 persons.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Findings:<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 1. SMART competency level in the performance of personnel in the Air Force Division 5 in the Air Force as a whole and in each area There is a high level of performance. In the following order In terms of thinking, working as a team, focusing on achievement Moral side In maintaining accuracy and liability And the sacrifice<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 2. Application of Thailand 4.0 in the operation Technology Integration Influence the development of SMART capability of the Air Force in the 5th Air Force with a statistic significance of 0.001 in creativity. Influence the SMART performance development of the personnel in the Air Force Division 5 in the Royal Thai Air Force with statistical significance of 0.01, and innovation has a significant influence on the development of the SMART capability of the Air Force in Division 5, Royal Air Force with statistical significance at 0.05<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 3. Guidelines for developing SMART competencies in the performance of personnel in the Air Force 5 Squadron found that (1) SMART competencies in personnel performance There is a promotion and support for the personnel of the Air Force 5 Air Force to create sacrifice consciousness and cultivate morality. The work plan and indicators of the work performed to achieve the goals are clearly defined. (2) The application of THAILAND 4.0 in the work shows that there is improvement and development of work to achieve a clearer result. Develop themselves to keep pace with modern technology, speakers, and adapt themselves to keep up with the globalization era. In order to maximize the benefits of the agency.</p> <p>Article history : Received 4 August 2020 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Revised 19 December 2020<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Accepted 24 December 2020 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;SIMILARITY INDEX = 0.90 %.</p> Supachai Wanwadee Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-30 2022-06-30 9 1 28 41 Guidelines for Improving Public Sector Management Quality Award (PMQA) of Hua Hin Police Station Prachuap Khiri Khan Province https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/261867 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;This research aimed to study: (1) Study the level of improving public sector management quality award (PMQA) of Hua Hin Police Station Prachuap Khiri Khan Province (2) Study the factors that affect public sector management quality award (PMQA) influence the public sector management quality award (PMQA) of Hua Hin Police Station. Prachuap Khiri Khan Province (3) Study the guidelines for improving the public sector management quality award (PMQA) of Hua Hin Provincial Police Station Prachuap Khiri Khan Province sample group used in the quantitative research consisted of 203 police officers and commissioned officers working at Hua Hin Provincial Police Station, using stratified random sampling. The questionnaire was used as a research tool. Data were treated and analyzed by using descriptive and Inferential Statistics methods, which were percentage, mean, standard deviation and Multiple Regression Analysis. The qualitative research, use in-depth interviews from key informants, including supervisors working in traffic agencies, investigations, investigations, administrative and suppression operations. Of Hua Hin Police Station, each unit is 1 person, for a total of 5 people.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Findings:<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;1. The level of Public public sector management quality award (PMQA) of Hua Hin Provincial Police Station Prachuap Khiri Khan Province, in general, the quality development is at a high level. When considering each aspect, it is found that the aspects that have quality development at a high level in the following order Assessment Human resource focus, measurement, analysis and knowledge management Strategic planning The aspects that had quality development at a medium level were the organization leadership. Process management and in giving importance to service recipients and interested parties<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;2. Factors that affect the public sector management quality award (PMQA) quality development of corporate culture Personnel participation and knowledge Influence on the development of public sector management quality award (PMQA) of Hua Hin Police Station. Prachuap Khiri Khan Province with a statistical significance of 0.001 in terms of the clarity of the organizational structure influence on the development of public sector management quality award (PMQA) of Hua Hin Police Station. Prachuap Khiri Khan Province With statistical significance at the level of 0.01<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;3. Guidelines for the Development of Public Management Quality (PMQA) of the Hua Hin Police Station Prachuap Khiri Khan Province found that the Hua Hin Police Station Prachuap Khiri Khan Province The vision and mission are set. With self-supervision assessment And decentralization of decision-making power for personnel to work properly There is a strategic planning in action that is consistent with the current situation. And must also comply with the long-term national strategy Mainly think of the interests of the people Data and information are collected and managed for personnel to use in their operations. There is a promotion of personnel to perform their duties to develop their own potential in terms of skills. And expertise in various positions and duties, there is an improvement in administrative processes in the service of people. And there are processes in every step in the performance of the staff Come to check the performance results.</p> <p>Article history : Received 4 August 2020 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Revised 19 December 2020<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Accepted 24 December 2020 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;SIMILARITY INDEX = 3.41 %</p> Natdanai Chimpalee Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-30 2022-06-30 9 1 42 54 Elements Affecting the Development of Effectiveness Direct Selling Network Business in Thailand https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/261869 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The goal of this study was to learn more about: (1) The elements of transformational leadership, corporate culture, corporate climate, and organizational commitment that influence the growth of direct selling network enterprises in Thailand. (2) The importance of increasing the effectiveness of network direct selling firms in Thailand. (3) Directions for executives to improve Thailand's direct selling network enterprises' effectiveness. Twenty executives with businesses in the direct sales network were among the primary informants used in the qualitative investigation. The executives work for direct selling network organizations in Thailand at the team level and higher. Purposive sample of 380 persons from the industry was used in the quantitative research to gather data from direct sales network businesses and employees (team members) that work for companies that run direct sales networks in Thailand. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The research's findings revealed that (1) Corporate culture, corporate climate, and dedication to the organization are all changing. The aforementioned elements have an impact on the growth and effectiveness of direct selling network firms in Thailand. The results of the direct influence values were 0.63, 0.50, 0.59, and 1.00. (2) The importance of finance (Lamda = 0.48) ; Customer: (Lamda = 0.64) ; Internal Process (Lamda = 0.53); learning and growth (Lamda = 0.61); and increasing the effectiveness of direct selling network firms in Thailand. (3) Improving product information is a key component of executive guidelines for increasing the effectiveness of Thailand's direct selling network company. Customers that utilize the product directly as well as users of the network itself are all included. To assist improve management efficiency in the field of direct selling firms in Thailand, improving product information should also involve the use of digital technology and social media.</p> <p>Article history : Received 10 October 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Revised 1 February 2022<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Accepted 4 February 2022 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;SIMILARITY INDEX = 2.51 %</p> Chokchai Harinpolsith Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-30 2022-06-30 9 1 55 73 Technology Leadership of School Administrators Affecting Competency in Education Information Technology for Teachers in Schools under Kanchanaburi Primary Educational Service Area Office 1 https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/261870 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; This research aimed to: 1) study the level of school administrators’ technology leadership; 2) study the level of the competency in education information technology for teachers; and 3) analyze the school administrators’ technology leadership affecting the competency in education information technology of teachers. The sample was <br>291 government teachers in schools under Kanchanaburi Primary Educational Service Area Office 1, derived by proportional stratified random sampling as distributed by district. The research instrument was a questionnaire constructed by the researcher with the content validity between 0.67-1.00. The internal consistency reliability coefficients were 0.94 for technology leadership of school administrators and 0.98 for the competency in education information technology for teacher. Data were analyzed with percentage, mean, standard deviation, and stepwise multiple regression. The findings of this research were as follows:<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 1. Overall and in specific aspects, the school administrators’ technology leadership was at a high level. These aspects were leadership and vision; learning and teaching; productivity and professional practice; social, legal, and ethical issues; and assessment and evaluation, respectively.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;2. Overall and in specific aspects, the teachers’ competency in education information technology was at a high level. These aspects were the basic use of information technology tools, the use of information technology in teaching and learning, the use of information technology to develop personal professional, and the use of information technology correct in social, ethical and human safety, respectively.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 3. The school administrators’ technology leadership in the aspects of social, legal, and ethical issues (X<sub>6</sub>), productivity and professional practice (X<sub>4</sub>), learning and teaching (X<sub>2</sub>), and assessment and evaluation (X<sub>5</sub>) together predicted the teachers’ competency in education information technology at the percentage of 70 with statistical significance level of .01. The regression equation was Y ̂tot = 0.15 + 0.36 (X<sub>6</sub>) + 0.23 (X<sub>4</sub>) + 0.21 (X<sub>2</sub>) + 0.16 (X<sub>5</sub>).</p> <p>Article history : Received 5 January 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Revised 27 January 2021<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Accepted 29 January 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;SIMILARITY INDEX = 6.85 %</p> Chanidapa Kleebthong Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-30 2022-06-30 9 1 74 87 The Relationship between the Management Process and Efficiency of the Community Business in Muang District Kanchanaburi Province https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/261873 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; This research aims to: 1. Study Management Process and Efficiency factor level of the Community Business in Muang District Kanchanaburi Province 2. To compare Management Process and Efficiency of the Community Business in Muang District Kanchanaburi Province by gender, age, education level, job title and experience. 3. To study the relationship between the Management Process and Efficiency of the Community Business in Muang District Kanchanaburi Province. The samples used in this research were 299 community members in the district Kanchanaburi Province area, using purposive sampling method. The instrument used for this study was a questionnaire with a reliability of 0.91. Data were analyzed using percentage, mean, standard deviation and testing the value of One-way, analysis of variance comparison pairings using the Scheffe’s test formula, Pearson's Simple Correlation Coefficient Analysis.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The findings:<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 1. Management Process and Efficiency in Muang District Kanchanaburi Province. Management Process was high level. The average order of descending order is as follows, control, leading, organization and planning. As for the efficiency of the business, the overall efficiency of the community was high level. The average order of descending order is as follows, Marketing, finance and production.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;2. To compare Management Process and Efficiency of the Community Business in Muang District Kanchanaburi Province. 1) Management process Community business group members with educational levels and experience. There were statistically different opinions on the management process of the community business at the .05 level. As for members with different gender, age and job title have opinions on the management process of the community business not different. 2) Efficiency members with different gender, age, educational level, job title, and experience. Have opinions on the efficiency of the business community not different<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;3. To study the relationship between the Management Process and Efficiency of the Community Business in Muang District Kanchanaburi Province. At the .05 level, it was found that the aspect of production was significantly correlated at .05 level.</p> <p>Article history : Received 9 January 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Revised 14 March 2021<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Accepted 17 March 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;SIMILARITY INDEX = 2.89 %</p> Sanchai Kitiyanan Suthipot SriBoonnak Supattra Kanprom Manit Khamlek Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-30 2022-06-30 9 1 88 101 A study of supplier relationship management efficiency for Big bike industry at Amata City Rayong https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/261874 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;This research is a quantitative research. (Quantitative Research) by using survey research (Survey Research Method) with the objective To study relationship management with trading partners On the results of operations, a case study of the entrepreneurs of the Big bike motorcycle business in Amata City Industrial Estate, Rayong Province, the sample group in this study is 50 entrepreneurs of Big bike motorcycle business in Amata City Industrial Estate, Rayong Province. By using Purposive Sampling, 5 questionnaires were sent to each supplier of inputs for a total of 250 sets. The hypothesis was tested using statistics. Multiple Regression Analysis<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;The results of the study showed that Managing relationships with trading partners that affect performance The internal processes of Big bike motorcycle entrepreneurs were demand response factor (Beta = 0.323), communication factor (Beta = 0.245) and cooperation factor (Beta = 0.199) at a statistically significant level of 0.05. It was found that the management of relationships with trading partners affected the performance. The customer side was the communication factor (Beta = 0.270), the demand response factor (Beta = 0.211) and the cooperation factor (Beta = 0.179) at the statistical significance level 0.05. Relationships with trading partners affect results of operations the financial aspects of the Big bike motorcycle entrepreneurs were communication factor (Beta = 0.257), cooperation factor (Beta = 0.208) and demand response factor (Beta = 0.182) at the statistical significance level 0.05. Relationships with trading partners affect results of operations the learning and development factors of Big bike motorcycle entrepreneurs were communication factor (Beta = 0.331) and demand response factor (Beta = 0.220) at a statistically significant level of 0.05.</p> <p>Article history : Received 20 January 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Revised 9 May 2021<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Accepted 11 May 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;SIMILARITY INDEX = 6.84 %</p> Suparada Wuttijaroenkit Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-30 2022-06-30 9 1 102 116 Personal Characteristics and Performance: Mediating Role of Self Efficacy https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/261875 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The study was planned to examine the direct impact of personal characteristics namely achievement motivating, goal settings, and experience on performance of SMEs in Thailand. In addition to that the study has also examined the direct impact of self-efficacy on the SME performance. Finally, the study has examined the mediating role of self-efficacy in the relationship between the personal characteristics and SME performance. The theoretical frameworks that were developed in various prior studies and the need for achievement theory offer theoretical foundation for this study, and thus confirm that achievement motivation is one of the essential elements for the entrepreneurs. Partial Least Square Structural Equation Modeling (PLS-SEM) was employed and for that purpose we used the Smart PLS 3.0. The results obtained from the analysis were in line with the need for achievement theory. It indicates that individual level performance is positively influenced by achievement motivation due to the positive relationship that exists between organizational performance and achievement motivation. At individual level, the goal setting theory also supports this relationship. The goal setting theory provides a theoretical foundation for these findings i.e. effects of goals setting on performance.</p> <p>Article history : Received 14 April 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Revised 11 May 2021<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Accepted 12 May 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;SIMILARITY INDEX = 0.00 %</p> Kittisak Jermsittiparsert Kovit Wongsurawat Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-30 2022-06-30 9 1 117 134 Path Analysis of the Relationship of Factors Influencing Customer Engagement in the Private Hospital Business in Bangkok Area. https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/261876 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The objectives of this research were to study the level of factors influencing customer engagement, path analysis of the factors influencing customer engagement, and examining the consistent correlation of the factors that influence the engagement. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;The sample groups were 600 patients using private hospitals where were divided by the size and number of beds into 2 groups: 101-250 beds and 250 beds or more in Bangkok area. The samples were chosen by stratified random sampling and simple random sampling, and a 5-level scale questionnaire was used. The statistics used for data analysis consisted of descriptive statistics of mean and standard deviation of each variable, Pearson's Product-moment Correlation Coefficient, and Path Analysis.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;The results found that trust had the most influence sizes of 0.668, followed by Brand value, Relationship Value, and Value for Money with the influence sizes of 0.558, 0.509, and 0.323 respectively. Path analysis showed that relationship value had positively correlated with value for money. Brand value had influence sizes of 0.738 and 0.529 and negative correlation with customer trust and customer engagement with influence sizes of - 0.031 and - 0.021. Value for money had positively correlated with brand value and trust, with influence sizes of 0.173 and 0.203. In addition, value for money, brand value, and trust had positive correlation with attachment, the influence sizes were 0.090, 0.128, and 0.668, which had statistically significant at 0.01 level. The best forecasting variable equations were found that forecasting parameters of value factor (X2), brand value (X3), and customer trust (X4) could forecast customer engagement (Y) at 68%. Moreover, path analysis of the factors influencing customer engagement with the empirical data was further examined, and found that the hypothesis correlation model was consistent with the empirical data.</p> <p>Article history : Received 16 April 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Revised 28 May 2021<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Accepted 31 May 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;SIMILARITY INDEX = 3.04 %</p> Atchara Unrat Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-30 2022-06-30 9 1 135 149 COINTEGRATION BETWEEN GDP, ODA, FDI AND EXPORTS: EVIDENCE OF LAO PDR. https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/261897 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;The objective of this study is to test the short-term and long-term links model between real gross domestic product (Ca), official development assistance from DAC countries to Laos (ODA), foreign direct investment (FDI) and exports (Ex). The researchers used time series data starting 1988 to 2019 (32 observations or samples) from the Bank of Lao PDR and Organization for Economic Co-operation and Development (OECD). This paper, we analyzed by using the Vector Error Correction Model (VECM) which Ca is the target variable equation because the causality between ODA still a controversial problem. Furthermore, some researchers suggest that ODA, FDI and Ex have the impact on GDP or GDP per capita, but some also suggests that GDP attract ODA, FDI and Ex. Thus, making the case of Lao PDR more clearly motivated me to analyze the cointegration between those indicators. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The results of empirical analysis indicated that there is a long-term causality among the proposed variables which also have a positive and negative causality which ODA and FDI have positive relationship, suggests that if they increase in ODA and FDI inflows it causes increase in real GDP per capita. While as the Ex has a negative relationship suggest that an increase in Exports will cause decrease in real GDP per capita which against economics theories, this may cause from the number of samples used in the study was small or inequality of income distribution. In terms of short-run, we also found that there is no bidirectional causal relationship but have unidirectional causal relationship that run from FDI to Ca, causal running from ODA and Ex to FDI and from ODA to Ex. Therefore, policymakers should promote and attract more FDI and ODA to stimulate the exports and economic growth.</p> <p>Article history : Received 12 April 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 20 June 2021<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 23 June 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 0.00 %</p> HER Phenga Shuanglu Liang Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-30 2022-06-30 9 1 150 163 Proactive Behavioral Factors and Work Motivation Factors Affecting Career Progression of Personnel in Rangsit University https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/261898 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The objectives of this research article were to study personal factors, proactive behavioral factors, and work motivation factors which influenced career progression of Rangsit University personnel. Data were collected from 344 samples who were selected using quota sampling. The collected data were analyzed by using descriptive statistics to find the frequency, mean, and standard deviation. The reference statistics were employed to analyze the differences between the groups with the t-Test, F-Test, Welch Test and Multiple Regressions Analysis was employed to test the hypothesis relationship. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The results of the hypothesis testing showed that the factors affecting career progression of Rangsit University personnel in overall included 1) personal factors such as status, education level, field of personnel, position, salary, and debt, 2) proactive behavioral factors such as aspects to bring about change, individual innovation, problem prevention, and presenting their voices, and 3) work motivation factors such as building relationships with others and advancement.</p> <p>Article history : Received 19 April 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Revised 5 July 2021<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Accepted 8 July 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;SIMILARITY INDEX = 2.34 %</p> Apiwat Chaiaroon Kritsada Muhammad Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-30 2022-06-30 9 1 164 173 Market Positions of the Northeastern Provinces https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/261901 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The objective of this research is to study the perception of market positions of Northeastern cities. This quantitative research used purposive sampling with 380 respondents. Questionnaires were used as a research instrument. The samples were asked to indicate the differences and the similarities of the ten most visited cities in the Northeast. Data were analyzed with the multidimensional scaling technique. The study results reveal that the samples classified these cities based on the importance of the city (a main or a secondary city of the Northeast) and the location (in the upper or the lower part of the Northeast). That is, the samples perceived Nakhon Ratchasima and Ubon Ratchathani as the main cities of the lower Northeast while Khon Kaen and Udon Thani are perceived as the main cities of upper Northeast. Buriram, Sisaket, and Surin are viewed as the secondary cities of lower Northeast while Loei, NongKhai, and Mukdahan are perceived as the those of upper Northeast. This research provides useful guidelines for city development to increase the level of tourism in main and secondary cities.</p> <p>Article history : Received 25 April 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Revised 10 July 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Accepted 15 July 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;SIMILARITY INDEX = 0.81 %</p> Kawpong Polyorat Sathita Tassanawat Sarun Amatyakul Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-30 2022-06-30 9 1 174 186 Cash Management Strategies to Increase Profitability in the Technology Industry https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/261902 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;This research aimed to study the impact of receivables collection period, inventory conversion period, and payable deferral period on the cash conversion cycle. In addition, this research is to investigate the impact of cash conversion cycle on profitability. The study is based on secondary financial data obtained from technology industry in the Stock Exchange of Thailand for the period from 2017 to 2019. Simple linear regression analysis was used to draw analyze the results of the study. The study found that receivables collection period and inventory conversion period have a positive impact on cash conversion cycle. Whereas payable deferral period has a negative impact on cash conversion cycle. In addition, the study found that the cash conversion cycle has a negative impact on firm profitability. Consequently, a companies can shorten the cash conversion cycle by shortening receivables collection period and inventory conversion period and to increase the payable deferral period. A decline in the cash conversion cycle leads to increased profitability.</p> <p>Article history : Received 22 April 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Revised 10 July 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Accepted 16 July 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;SIMILARITY INDEX = 2.87 %</p> Chosita Pestonji Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-30 2022-06-30 9 1 187 199 Factors Influencing the Decision to Stay Living in the Residence of the Consumers in Chachoengsao. https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/261904 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Research on Factors influencing the decision to rent an apartment for living in Chachoengsao Province. The objective of this research was to study personal factors influencing the decision making to stay in residence of the consumers in Chachoengsao and factors of marketing influencing the decision making to stay in residence of the consumers in Chachoengsao. The sample group was 4 0 0 apartment tenants in Chachoengsao province. The hypothesis test was used to analyze the statistical results, namely the relationship analysis, Chi-square test, coefficient analysis, Pearson’s Product Moment Correlation Coefficient and Multiple's Regression Analysis. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The results showed that most of the samples were female with the age between 18-25 years old, single status, occupation of private company employees, with the average income of not more than 9,000 baht per month. test that hypothesis. Marital status and occupation is related to the decision to rent an apartment for living in Chachoengsao Province Significantly at the 0.01 level, marketing factors that influence the decision to rent an apartment to live in the province include the product, price, communications at the point of service and the customer relationship management. statistically significant at the 0.01 level, the influence was effective. accounted for 73.70 percent</p> <p>Article history : Received 15 May 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Revised 16 July 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Accepted 20 July 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;SIMILARITY INDEX = 2.83 %</p> Chanborvorn Ruen-ngam Saiphin Panthong Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-30 2022-06-30 9 1 200 210 Second Order Confirmatory Factor Analysis of Waste Reduction Measurement Model of Logistic Express Providers in Thailand : A Case Study of Nim Express Co., Ltd. https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/261905 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;This study was designed to analyze the confirmatory second order factor analysis model of the waste reduction measurement model of logistic express providers in Thailand. The sample of the study was comprised of 205 administrators working for Nim Express Company Limited. The study instrument was a set of self-administrator questionnaires. The collected data were analyzed using percentage, mean, standard deviation, and confirmatory factor analysis.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;The results of the data analysis were as follows:<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;1. As a result of the analysis of the confirmatory second order factor model in comparison with the empirical data, it was found that there was consistency between the model and the empirical data is indicated by the following values: X<sup>2</sup>/df = 0.0873 P value = 0.94456 RMSEA = 0.00 CFI = 1.00 and SRMR = 0.046. Moreover, the measurement invariance test showed no variance in term of factors and observed variables.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 2. It could be concluded that the three important factors were: waste reduction in logistics, waste reduction in waiting, and reduction in waste. It was deemed greatly significant that the model should be put in use precisely because the regression coefficients of the latent variables on the external variables were 1.00, 0.98, and 0.93. As for the factor relating to the waste reduction in production cost, the coefficient of the latent variable on the external variable was found to be 0.63.</p> <p>Article history : Received 26 November 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Revised 28 January 2022<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Accepted 31 January 2022 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;SIMILARITY INDEX = 1.84 %</p> Sompon Thungwha Ratchasit Sewoksenee Saowanee Samantreeporn Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-30 2022-06-30 9 1 211 222 Conditions for the Success of the Social Enterprise Operation of Community in Suphanburi Province. https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/261907 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; This research purpose for 1) study the social enterprise operation process of community enterprises in Suphanburi province. 2) study the success conditions in social enterprise operation of community enterprises in Suphanburi province. This research uses a qualitative research methodology. The main informants are : chairman and members of Ka Sed In See Thung Thong Yung Yuen and Ruen Thai Ban Bang Mae Mai Homestay the community enterprise group. Including government officials from Suphanburi provincial agriculture and cooperatives office and officials from Pra Cha Rat Rak Sa Mak Kee company, Suphanburi province. A total of 10 keys contributors. The research instrument was a semi-structured interview and use document analysis qualitative data analysis by creating foundation theory and content analysis.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The results of the research were as follows: 1. Operation of social enterprises of community enterprises in Suphanburi province has the following processes: 1) Creating products for social goals by relying on costs in the community to create products and services. 2) To build financial stability by establishing a fund as reserve funds for group management. 3) Environmentally friendly operations by working in every step of the group, taking into account the environment. 4) Returning returns to community and society by using labor of members and products of the group. 5) Building knowledge from the community, through the form of transmission from generation to generation through activities. 2. The conditions for the success of social enterprise operations of community enterprises in Suphanburi province consist of 1) Entrepreneurial leadership by planning and managing to lead the group to the goals that are set. 2) Product development to be creative by creating differentiation and diversity for consumers. 3) good management by operating according to the plan with transparency. 4) The participation of local communities, where people in the community support and cooperate with group actions or activities. 5) Cooperation from the network by providing advice, knowledge, including capital for business operations. 6) Success from business operations by solving problems that arise in the community and the group is stable. This research suggests that should have a policy to support promote creativity of products or services from agency to be of interest to consumers, which help solve the income problem of the people in the community. This process leads to the formation of a social enterprise group in the community.</p> <p>Article history : Received 4 October 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Revised 28 December 2021<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Accepted 9 January 2022 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;SIMILARITY INDEX = 2.53 %</p> Wanassara Chankamon Nopporn Chantaranamchu Thipawan Sukjairungwattana Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-30 2022-06-30 9 1 223 236 The Guideline of Eco-tourism Management through the Community based Participation on Raroeng Sub-district, Nakhon Ratchasima Province. https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/261909 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;The objective of this research aims to 1) guideline for developing the Eco-tourism package and 2) guideline for the Eco-tourism management through the community-based participation on Raroeng Sub-district, Nakhon Ratchasima Province. The key informant in this research were people involved in tourism management as selected by purposive sampling including 2 tourist entrepreneurs, 5 homestay owners, 5 officers of subdistrict administrative organization, 14 local philosophers, 20 local leaders and house wives’ group, 29 subdistrict headman, village headman and assistant village headmen, 46 tourists. The total of key informant were 121 people. The quantitative data were examined by Triangulation Method. The data of time, tourist places, people in the area were collected by structured interview, focus group and brainstorming. Then the results were analyzed by contents. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;The findings indicated that guideline for developing the Eco-tourism community-based participation package should be in according to way of life of community. The conservation highly remained environmental resource in the community such as Raroeng field, Klong Din Dam waterfall, Klong Kum waterfall, local bird-watching and wild animal sight, mushroom picking, experiencing bicycle trial and learning local daily living such as food preservation, snack, daily instruments, farms and local homestay for 2 days and one night. The Eco-tourism management also established the structure of administration and roles of committees of developing tourist plan, promoting the tourism of the community for driving tourism community-based participation. The local people took part in forming tourist club, promoting tourist program to tourists and developing continuously local product.</p> <p>Article history : Received 15 July 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Revised 17 September 2021<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Accepted 20 September 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;SIMILARITY INDEX = 2.82 %</p> Supatripa Kantajorn et al. Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-30 2022-06-30 9 1 237 252 Influence of Employee Engagement as the Mediator Between Human Resource Management and Employee Satisfaction Affecting the Employee Retention of A Company in The Plastic Packaging Industry Rayong Province. https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/261912 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;This objective of this research is to 1) study the level of human resource management, employee engagement, employee satisfaction and employee retention of a company in the plastic packaging industry, Rayong Province, 2) study the employee engagement as the mediator between the human resource management and the employee retention of a company in the plastic packaging industry, Rayong Province, and 3) study the employee engagement as the mediator between the employee satisfaction and the employee retention of a company in the plastic packaging industry, Rayong Province. The samples used in this research were 100 employees of a company in the plastic packaging industry, Rayong Province, by Purposive Sampling. The statistics used in this research consist of frequency, percentage, mean and standard deviation values. The structural equation model (SEM) was analyzed by using the Smart PLS 3.0 program.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;As results, it was found that the (1) employees of a company in the plastic packaging industry, Rayong province, have the overall level of human resource management, employee satisfaction, employee engagement and employee retention at a high level with the mean values of 3.00, 3.81, 3.81 and 3.25, and the standard deviations of 0.751, 0.813, 0.813 and 0.812, respectively, (2) for the factors directly influencing employee retention (ER), it was found that human resource management (HRM), employee satisfaction (ES) and employee engagement (EE) were 0.052, 0.635 and 0.279, respectively. The human resource management (HRM) and employee satisfaction (ES) indirectly influenced employee retention (ER) with the values of 0.056 and 0.153, respectively, and (3) for the overall factors affecting employee engagement (EE), it was found that the human resource management (HRM) and employee satisfaction (ES) were 0.200 and 0.547, respectively. Results of this research show that the human resource management resulting in employee engagement. In the same way, the job satisfaction also affects the engagement. The employee engagement is a key variable which directly benefits the retention of employees.</p> <p>Article history : Received 30 July 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 1 October 2021<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 4 October 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 2.66 %</p> Witadsanee Jaichawa Sumalee Ramanust Thanyanan Boonyoo Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-30 2022-06-30 9 1 253 264 The Lesson Learned of Human Resource Compensation Management https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/261913 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Presentation of content about Employer's Compensation in a universal format used in business organizations That creates compensation for employees that are not salary and wages. Paying in unit, piece, daily, main compensation for termination of employment Compensation in sets, contract payments In the case of providing assistance that is welfare or accommodation. All content issues are related to teaching and learning in human resources. which comes in money and in other forms<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; This academic article is a summary of the lecture that took place in the classroom on the subject of human resource compensation for teaching and learning. The bachelor's degree of students of the Faculty of Business Administration, which is useful for building the readiness of future human resource professionals and those interested in human resource work. It is an important factor in bringing the organization's goals to success, which is to motivate employees work potential, motivation, work environment. In order to describe the students to understand both in theory and practice leading to an understanding of the details of the practice for the organization effectively.</p> <p>Article history : Received 30 August 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Revised 10 October 2021<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Accepted 12 October 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;SIMILARITY INDEX = 0.00 %</p> Tosaporn Mahamud Sukanya Noimor Somkid Chaiponoi Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-30 2022-06-30 9 1 265 276 The Increasing potential competition, value added and supply chain management of pandan leaves agricultural products in Nakhon Pathom province. https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/261932 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;This research aims to elevate ability the increasing potential competition, value-added and supply chain management of pandan leaves agricultural products in Nakhon Pathom province. Using qualitative research, phenomenological Approach. The key informants were 25 farmers or the president of community enterprise, tools such as in-depth interviews and non-engaging observations, together with studying data from documents. Data collection and data analysis with content analysis methods. The findings showed that the guidelines for ability the Increasing potential competition , Value-added and supplt chain management of pandan leaves agricultural products that will affect farmers Performance. 1) The potential competition is important and affects the supply chain management of local wisdom in pandan leaves agricultural products. 2) The value-added is important and affects the supply chain management of local wisdom in pandan leaves agricultural products. 3) The supply chain management is important and affects the farmers Performance. By upgrading product development by processing pandan products according to local wisdom by developing products including distribution channels of pandan products according to local wisdom by using the application of the pandan leaf page And there are model farmers in supply chain management in pandan agricultural products of Nakhon Pathom province. In which the benefits of supply chain mangement and creativity of local wisdom to farmers</p> <p>Article history : Received 31 July 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Revised 18 October 2021<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Accepted 20 October 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;SIMILARITY INDEX = 2.95 %</p> Sudarat Pimonrattnakan Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-30 2022-06-30 9 1 277 290 Factor Effecting to Select Food Delivery Service in Nakhon Ratchasima Province. https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/261946 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The objectives of this research were 1) to study food delivery service model in Muang district, Nakhon Ratchasima Province 2) to evaluate factors influencing to decision of choosing a food delivery service in Mueang District, Nakhon Ratchasima Province. The sample group was 400 people were obtained by Convenience Sampling. The research tool was a questionnaire. Data analysis was applied from the Fuzzy Analytic Hierarchy Process (FAHP) technique to weigh the importance of criteria influencing the decision to select food delivery service in the study area. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The results showed 1. The food delivery service model in Mueang District, Nakhon Ratchasima Province has been a change from the original. Large restaurants lunched their own food delivery service. Nowadays, the food delivery service model has been expanding for more small restaurants because food delivery service provider becomes the intermediary between small restaurants and consumers. It found that Grab was the largest food delivery service provider with 67.7 percent, followed by Food Panda at 28.5 percent, and a small percentage of other service providers. This delivery service model has increased in popularity for food delivery.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;2. However, this research found that the Price factor (0.150) is the most influential to select food delivery service, followed by the Product factor (0.146, Marketing promotion factor (0.144), Distribution Channel factors (0.142), Process factor (0.141), Physical environmental factors (0.140) and Personal factors (0.136), respectively. The influence factors can be used as a guideline for food delivery service providers and to be used as a guideline to develop services to meet customer needs.</p> <p>Article history : Received 17 August 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 25 October 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 27 October 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 2.32 %</p> Chatchadaporn Jomkokkruad Chompoonut Amchang Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-30 2022-06-30 9 1 291 304 The suitable model for the elderly housing management policy for Thailand in the management perspective of the public, private and community sectors https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/261948 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;This research aims to study the elderly housing management policy through the management perspective of the public, private and community sectors. each project operational process. Data was analyzed through SWOT Analysis and TOWS Matrix models. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;The study results revealed that the current elderly housing management policy and analysis by SWOT Analysis and TOWS Matrix Model is not a sustainable solution, instead it is just a policy to solve the symptom rather than the root cause of the problem. This research clearly indicated that there is a need of an increase in setting a housing standard for the elder population including the elderly care center, the elderly nursing home, the elder with dementia residential care, palliative care, and the elderly community. The project extension of private sector in housing modification was a good solution to solve the problem at the root cause. If this project can get a support by the government including budget, policy, law and other regulations, together with the collaboration from the private sector and the community in providing services and technology as well as an encouragement on savings to prepare Thai citizens before entering the elderly age. This will enhance the elderly housing management in Thailand to be able to have a well-developed sustainability further in the future.</p> <p>Article history : Received 31 July 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Revised 20 November 2021<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Accepted 26 November 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;SIMILARITY INDEX = 0.00 %</p> Chonmani Tananpang Rattaphong Sonsuphap Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-30 2022-06-30 9 1 305 327 Financial Literacy, Factors and Motivations of Investment Decision influencing on Investment Behavior in the Stock Exchange of Thailand among investors in Bangkok. https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/261949 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;The objectives of this study were (1) to examine the differences of demographic characteristics and their association with investment behavior, (2) to study financial literacy and its relationship with factors of investment decision, motivation of investment decision and investment behavior, (3) to study factors of investment decision and its relationship with investment behavior, and (4) to study motivation of investment decision and its relationship with investment behavior in the stock exchange of Thailand among investors in Bangkok. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;This study employed a quantitative approach. Data were collected from questionnaires with a sample of 460 investors, and they were statistically analyzed by bivariate analysis, analysis of variance, and a structural equation modeling.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Major Results: (1) demographic characteristics, consisting of age, status, occupation, income, experience, holding period, the number of stocks, payment method, place, and amount of money used for investment, were associated with investment behavior, (2) financial literacy was positively related to factors of investment decision, motivation of investment decision and investment behavior, (3) factors of investment decision was related to investment behavior, and (4) motivation of investment decision was positively related to investment behavior, with a significance level of 0.05.</p> <p>Article history : Received 3 October 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Revised 27 November 2021<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Accepted 29 November 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;SIMILARITY INDEX = 3.02 %</p> Supaporn Phengpis Natdanai Aleenajitpong Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-30 2022-06-30 9 1 328 340 Factor Affecting the Decision in Consuming Vegetarian Food of People in Bangkok https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/261950 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The objective of this research 1) To compare the average differences about vegetarian food consumption decisions in restaurants of the working-age population in Bangkok which were classified by personal factors 2) Study the marketing mix factors (7Ps) toward vegetarian food consumption decisions in restaurants of the working-age population in Bangkok and 3) To study the psychological factors affecting the decision to consume vegetarian food in restaurants among working age populations in Bangkok.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Methods of this research is quantitative research using secondary data and primary data. The sample group used in this research consisted of 400 working-age vegetarian consumers living in Bangkok. The research instrument was a questionnaire with accuracy and validity. The statistics used for data analysis were frequency distribution, percentage and standard deviation, One-Way ANOVA, and Pearson's correlation analysis at a level of statistical significance of 0.05<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;The results of the research were found that (1) the average of vegetarian food consumption decisions in restaurants of the working-age population in Bangkok was significantly different on demographic factors; genders, ages, education levels, incomes, and marriage status (2) the marketing mix factors (7Ps) which influence vegetarian food consumption decisions in restaurants of the working-age population in Bangkok consisted of physical area, personnel factor, product factor, process factor, marketing promotion factor, channel of distribution factor, and pricing factor, respectively. (3) attitude factors also influence vegetarian food consumption decisions in restaurants of the working-age population in Bangkok which were considered on cleanness, reducing animal cruelty, remaining environmental resources, food’s high quality and safety.</p> <p>Article history : Received 8 December 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Revised 4 January 2022<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Accepted 7 January 2022 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;SIMILARITY INDEX = 5.76 %</p> Pakavadee Jaroenrat Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-30 2022-06-30 9 1 341 351 Motivations to Choose the Bachelor of Accountancy (International) Program Among the Senior High School Students Studying in International Programs https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/261951 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;This research aims to investigate the senior high school students’ motivations in selecting the Bachelor of Accountancy (International) Program (B.Acc International Program) for their undergraduate education. The research samples are the students who are studying in the international/English programs, which are taught in 154 schools in Thailand. The questionnaires were sent to these schools and 289 respondents answered. The descriptive statistics (such as frequency, percentage, mean, and standard deviation) and the logistic regression method were employed to analyze data. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;The results show that the most significant motivation that the B.Acc program should pay attention is ‘advertisement and public relations’, because it could significantly increase the interest of the senior high school students toward the B.Acc program, consequently the students possibly choose the program for their undergraduate level. Furthermore, findings indicate that the location and learning system including extracurricular activities could increase the students’ interest in the B.Acc International Program.</p> <p>Article history : Received 8 December 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Revised 7 January 2022<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Accepted 10 January 2022 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;SIMILARITY INDEX = 2.36 %</p> Thanida Uthayapong et al. Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-30 2022-06-30 9 1 352 364 Antecedents of perceived organization support and organizational citizenship behavior towards medical representative retention in pharmaceutical industry of Thailand https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/261954 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;The objectives of this research were (1) to study the antecedents of causal factors influencing the perceived organization support and organizational citizenship behavior toward the employee retention of medical representatives of the pharmaceutical industry in Thailand and (2) to study the opinions of specialize medical representatives in the antecedents of casual factors toward the perceived organization support and organizational citizenship behavior influencing the employee retention of medical representatives of the pharmaceutical industry in Thailand. Mixed Method Research were used in this research. Quantitative research data were collected by questionnaires from 533medical representatives by multi-stage sampling and analyzed by structural equation modeling. Qualitative research data were from five key informants who were random by purposive sampling and analyzed by inductive method to support quantitative research results. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;The results indicated that: (1) Research casual model and empirical data were concordant. The variance of medical representative retention was 88percent, with /df= 1.30 P=0.07 and RMSEA=0.02. Perceived organizational support had the highest overall influence on employee retention at 0.75 and job involvement had a negative effect toward employee retention at -0.20on statistically significant at the 0.05 level. (2) Qualitative research results supported all quantitative results. In particular, job involvement had a negative effect toward employee retention. The finding from the interview found that if the medical representatives were involved in recognizing targeted compensation, they compared it with other companies which caused job transference to other companies.</p> <p>Article history : Received 19 December 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Revised 26 January 2022<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Accepted 28 January 2022 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;SIMILARITY INDEX = 2.68 %</p> Tipsukhon Suepsaion Wongtheera Suvannin Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-30 2022-06-30 9 1 365 379 Guideline for Human Resource Management to create competitive advantage of Community Enterprise in Suphanburi Province https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/261955 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;The objectives of this study were to; 1) study the opinion to human resource management and competitive advantage of Suphanburi Community Enterprise, 2) compare the opinion to human resource management and competitive advantage of Suphanburi Community Enterprise classified by personal factors, 3) investigate factors affecting to Human Resource Management to create competitive advantage of Community Enterprise in Suphanburi Province, and 4) explore the guideline for Human Resource Management to create competitive advantage of Community Enterprise in Suphanburi Province. This study was mixed-method research, and the samples of quantitative research were 163 president or representatives who work as chief executive officers position or have experience in governed field of Suphanburi Community Enterprise using stratified sampling. The collecting instruments used in this study were the questionnaire evaluated the content validity and reliability. The data analysis were percentage, mean, standard deviation, and T-test to compare the factors as personal factors and human resource management factor affecting to competitive advantage of Suphanburi Community Enterprise. Also, the data analysis used Fisher’s Least Significant Difference (LSD) in case of statistically significant difference, Stepwise of Multiple Regression Analysis to identify the relationship between factors affecting to Human Resource Management and competitive advantage. For the qualitative study, the data were collected using the interview. The samples were 5 main informants who are the representative of president or representatives of Suphanburi Community Enterprise who received an outstanding award and cooperated in this research using purposive sampling, and data were analyzed by content analysis.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;The results found that; <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;1) the opinion to Human Resource Management to create competitive advantage of Suphanburi Community Enterprise in overall was at a high level, and in each aspect was at a high level, <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;2) the different personal factors as age, income per month, experiences in Community Enterprise field, and types of Community Enterprise members affected to the the opinion to Human Resource Management to create competitive advantage of Suphanburi Community Enterprise at the 0.05 statistical significance level followed the hypothesis both in overall and each aspect, and <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;3) the Human Resource Management factors as Recruitment, Performance Appraisal, and Compensation and Benefits affected to the competitive advantage of Suphanburi Community Enterprise statistically significant followed the predicting hypothesis as 80.50% variation of the competitive advantage of Suphanburi Community Enterprise as the forecasting equation <br>Y = 0.364** ** + 0.191X2** + 0.398 X5** +0 .308 X6**, <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;4) the guideline for Human Resource Management to create competitive advantage of Suphanburi Community Enterprise were to study the management from successful organizations, acknowledged and applied with their own Community Enterprises, or supported from various agencies so that they can make competitive advantage.</p> <p>Article history : Received 24 November 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 8 May 2022<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 11 May 2022 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 2.69 %</p> Jutamat Srichompu Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-30 2022-06-30 9 1 380 395 The Analysis of Marketing Innovations for Community Enterprise Products in Pathum Thani Province, Thailand https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/261956 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Marketing innovation has completely changed the world and affects the competitiveness of community enterprises that create added value and job attractiveness. The purpose of this research was 1) to study the factors of marketing innovation for community enterprises. and 2) analysis of strengths, weaknesses, opportunities, and obstacles of community enterprises Pathum Thani Province. A quantitative sample was collected from 324 community enterprise entrepreneurs in Pathum Thani province from relevant officials or specific agents, according to the names list, respectively. The qualitative sample was collected from representatives of 15 entrepreneurs representing or having related duties.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The results of the composition analysis revealed that the composition analysis showed that all the components had the element weight of not less than 0.50 and the eigenvalue of not less than 0.50, including the skewness and inclination passed the specified criteria. When performing multiple concordance, it was found that the values of tolerance and variance Inflation Factor (VIF) met the required minimum without any greater than the predetermined value. From the factor analysis of marketing innovation components consisted of unique proposition variables, customer focus, market focus, product variety, Integrated Marketing Communications, buying behavior and brand loyalty and competitive advantage.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The results of the SWOT analysis revealed that 1) Strengths of community enterprises from interviews with community enterprise leaders, it was found that the strength is that the enterprise is strong. Unity and help each other in activities Most of the community enterprise members are people in the community. having its own storefront, which is a group office; 2) the weakness of community enterprises Weakness analysis of community enterprises. From interviews with community enterprise leaders, it was found that the shelf life of some products is short. Lack of budget for production innovation development Marketing channels are not yet comprehensive. 3) Enterprise opportunities. when considering the opportunity of the enterprise reflected through enterprise leaders found that There are government agencies going to the area to help support both academic and production equipment. The government has a policy to promote successful community enterprises in the area and 4) obstacles of community enterprises. The obstacle that most community enterprises face is that government agencies don't meet their needs. Both in terms of equipment and packaging, community enterprises do not have access to funding.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Suggestions for community enterprises to develop new marketing innovations to create competitiveness, such as modern production innovations. New marketing channels through social media Create products for a wide range of customers. especially the elderly which is a demographic group that requires special attention.</p> <p>Article history : Received 25 April 2022 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Revised 5 June 2022<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Accepted 7 June 2022 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;SIMILARITY INDEX = 0.32 %</p> Pattarapon Chummee Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-30 2022-06-30 9 1 396 412 Marketing Mix that Affects Skincare’s Buying Behaviors via Social Media (Instagram) of Generation Y in Kanchanaburi Province https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/261958 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;This study, Marketing Mix that Affects Skincare’s Buying Behaviors via social media (Instagram) of Generation Y in Kanchanaburi Province, is a quantitative study that aims to 1. Compare Generation Y in Kanchanaburi’s skincare buying behaviors via Instagram and classify the data using the questionnaire participants’ personal information. 2. Study the marketing mix that affects skincare’s buying behaviors via social media (Instagram) of Generation Y in Kanchanaburi province.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;This study collects the data from a sample of 401 Generation Y consumers in Kanchanaburi that buys skincare products through Instagram through the method of convenience sampling with the tools of: direct validity questionnaire and reliability analysis tryouts. Along with using the statistics tools including: percentages, averages, standard deviation, t-test, one way ANOVA, regression analysis, and content analysis.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;The results are as follows<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;1. The participants’ skincare buying behaviors via Instagram doesn’t have a notable key difference in personal factors such as: gender, age, and general income. As for the decision-making process, the study found that factors like awareness and information researching tend to differentiate in personal factors of education and occupation. Lastly, in the options selecting process, the final decision and satisfaction testing tend to differentiate in personal factors of gender, education, and occupation.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;2. Marketing mix influences that affects Generation Y consumers in Kanchanaburi skincare’s buying behaviors via Instagram includes: Channel of distribution (b=0.33) and Marketing promotions (b=0.52). The equation has a prediction power of 77% and can be presented as a formula as following<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Y = 0.16+0.01X<sub>1</sub>+0.07X<sub>2</sub>+0.33X<sub>3</sub>**+0.52X<sub>4</sub>**</p> <p>Article history : Received 17 December 2021 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 2 May 2022<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 4 May 2022 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 7.08 %</p> Petcharat Anansetthakan Saowanee Mahaprom Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-30 2022-06-30 9 1 413 428