https://so03.tci-thaijo.org/index.php/JMSNPRU/issue/feed Journal of Management Science Nakhon Pathom Rajabhat University 2021-04-15T17:38:48+07:00 Wisit Rittiboonchai wisitson@webmail.npru.ac.th Open Journal Systems <p>- Focus and Scope<br>To publish academics paper of educators and interested parties both inside and outside the university based on General Management, Marketing, Finance, Banking, Accounting, Human Resource Management, Logistics, International Business, Business Computer, Business Studies, Economics Communication Arts, Public Administration Or related fields.</p> <p>- Peer Review Process<br>Every article must be considered by at least 2 experts with expertise.</p> <p>- Language <br>Articles written in either Thai or English languages are accepted for publication.</p> <p>- Publication Frequency <br>Journals published 2 issues per year<br>Issue 1 January - June<br>Issue 2 July - December</p> <p>- Sources of Support</p> <p>Supported by the Thailand Research Fund (TRF) and Nakhon Pathom Rajabhat University</p> <p><span style="text-decoration: underline;"><strong>Dissemination Policy</strong></span><br>Journal of Management Science, Nakhon Pathom Rajabhat University peer-reviewed and published biannual, is an academies journal for research article; academic article; review article; book review. All published articles must be approved by the editorial board and evaluated by double-blind peer-review. The views and opinions expressed in the articles will be the responsibility of the authors and not considered as the editorial views and responsibilities.</p> <p><a href="https://drive.google.com/file/d/1LVVrNokREJJzysRCTjYHUNmcgKIOaS1G/view?usp=sharing" target="_blank" rel="noopener">Preparation process</a></p> <p>&nbsp;</p> https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/249062 Effectiveness of Driving the Tourism Attractions Strategy According to the Thai-Way-of-Life Identity. 2021-01-11T09:28:05+07:00 Somsak Sirilapanan siripat_on@yahoo.com <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The objectives of this study were threefold: 1) To investigate the effectiveness of Driving the Tourism Attraction Strategy in Bangkok Metropolitan areas; 2) To determine the guidelines for use in integrating the public sector, the private sector and the civil society with an effort to drive the Tourism Attraction Strategy; and 3) To offer recommendations for and recognition of driving the Tourism Attraction Strategy According to the Thai-Way-of-Life Identity in Bangkok Metropolitan areas.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The study was qualitative in nature 22 key informants comprised the sample of the study; the key informants include persons of high caliber from the public sector, the private sector and the civil society. The colueled data were analyzed by means of content analysis.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The qualitative data analysis has shed light on the facts specified below.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 1. With respect to the effectiveness of Driving the Tourism Attraction Strategy According to the Thai-Way-of-Life Identity; it could be said that driving the Thai economic growth was emphasized. In a sense, the stress was put on the generation of revenues and economic prosperity. To this end, great efforts were made to make planes designed to organize and support a variety of tourism activities as well as to maintain the outstanding strength of Thailand particularly in the dimensions of customs, tradition, culture, as well as Thai identity. Expectedly, the incomes earned from tourism activities would disperse from the capital city to the satellite areas in a sustainable manner.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 2. In regard to the guidelines for use in the integration of the public sector, the private sector and the civil society relevant to driving the Tourism Attraction Strategy According to the Thai-Way-of-Life Identity, various agencies from the three sectors introduced new tourism attractions and offered new tourism perspectives. Furthermore, authorities from these agencies encouraged and support the potential tourism attraction rich in same outstanding features and Thai identity by making alliances for the sustainability and quality of tourism attractions as well.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 3. Based on the findings of the study, the researcher has made the following recommendations,<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;3.1. Attempts should be made to develop spaces, tourism facilities and tourism logistics, apart from boosting the tourist’s safety.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;3.2. The successful driving of the Tourism Attraction Strategy According to the Thai-Way-of-Life Identity calls for tourism human resource and tourism entrepreneur development in a way that is consistent with the tourism information management system; moreover, some obsolete laws and ineffective law enforcement should be revised.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;3.3. All possible efforts should be made to encourage the diversification of geographic and cultural spheres of tourism activities with a view to adding values and enhancing the effectiveness and efficiency of tourism management in Bangkok Metropolitan areas.</p> <p>Article history: Received 2 June 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Revised 26 June 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Accepted 28 June 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;SIMILARITY INDEX= 0.00 %</p> 2020-12-01T00:00:00+07:00 Copyright (c) 2020 https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/249064 Approaches to development and Management Practices of Mukdahan Special Economic Zone. 2021-01-11T09:30:15+07:00 Anurak Tangpanitanon Anurak.economic@gmail.com <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The purposes of this study were: 1) To study of the problems / obstacles and limitations that affect Development of Mukdahan Special Economic Zone. 2) To study opportunities to drive management Develop Mukdahan Special Economic Zone in a practical. 3) To provide guidance to development of Mukdahan Special Economic Zone and the East-West Economic Corridor to the agencies that related by using qualitative methods on the target group of study is divided into 3 groups that namely the government sector, Private Sector And the political sector. Data analyzed are 13 key informants. Used as data gathering tools in the study. In order to clarify the scope of interview questions, observation forms, participant observation and summary report.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The research found that: <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 1) Obstacles and limitations that affect Development of Mukdahan Special Economic Zone There are important factors consisting of 7 factors are (1) lacking the main agency responsible for being a center driving. (2) Lack of infrastructure development. (3) Unreliable production factors. (4) Restrictions on Laws and benefits. (5) Lack of confidence of businessmen and (6) Lack of public sector representatives.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;2) An opportunities and guidelines for driving the development of special economic development areas Mukdahan for practical results. Consists of 4 factors: (1) strategic location Appropriate. (2) The maximum border trade volume. (3) The availability of infrastructure support and (4) Readiness to develop human resources and education.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;3) The suggestion for the development of Mukdahan Special Economic Zone and economic balcony. East-West to relevant agencies. There are 6 important factors: (1) must promote development Human resources and human capital (2) must determine the public sector representative (3) must develop product quality Native and brand building to international. (4) must elevate development of infrastructure (5) must increase and expand the target industry group and (6) must be determined budget for continuous development.</p> <p>Article history: Received 4 June 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 26 June 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 28 June 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 1.13 %</p> 2020-12-01T00:00:00+07:00 Copyright (c) 2020 https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/249066 Administrative policy for improving quality of life of the senior citizen in the eastern province of Thailand 2021-01-11T09:43:03+07:00 Ancharaporn Louharungpisit narathip01@gmail.com <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The objectives of this research aware 1) to study the administrative policy for improving quality of life of the senior citizen in the eastern province of Thailand,2) to study the factors affecting the administrative policy for improving quality of life of the senior citizen in the eastern province of Thailand and 3) to propose administrative policy for improving quality of life of the senior citizen in the eastern province of Thailand. This research is a qualitative research using descriptive statistics. The research results showed that:<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; (1) According to the study of the administrative policy for improving quality of life of the senior citizen in the eastern province of Thailand, it was found that administrative policy for improving quality of life of the senior citizen at the social level is moderate. While improving the quality of the senior citizen at other levels (community level, organization level, interpersonal level and personal level) is very high. The needs of the senior citizen are as follows:1) the need for place and facilities 2) the need for tangible and intangible things from government agencies or communities 3) the need to participate in fitness and recreation activities. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; (2) The study of factors affecting the administrative policy for improving quality of life of the senior citizen in the eastern province of Thailand found that health officials have provided good knowledge about the time and place that the senior citizen can go to receive medical care services, the staff provides knowledge about proper exercise, and provides various facilities in exercise. The senior citizen want to have a place for exercise near their home while some senior citizens want a place to exercise in department stores. Finally, the public health authorities have provided good recreational facilities for the senior citizen in his community. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; (3) Guidelines for the management of development of quality of life for the senior citizen in the eastern provinces of Thailand found that this policy will promote the integration of relevant departments in system management in the community, provide a center or fitness facility that is suitable for all age groups and develop a form of physical activity and exercise that must be appropriate and consistent with the lifestyle of the community. In particular the policy integration to create a system to manage and promote physical activity in the community according to public policies that are defined in accordance with the national strategy which must be integrated at the ministry level in order to make policy driven into truly integrated operations. Both in the areas of public health agencies, local administrative organizations, tourism and sports, institutions of physical education, educational institutions, the Office of Social Development and Human Security, agencies related to urban and transport planning, educational institutions, tourism and sports and government agencies.</p> <p>Article history: Received 15 June 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 10 July 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 12 July 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX= 0.00 %</p> 2020-12-01T00:00:00+07:00 Copyright (c) 2020 https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/249140 Multi-cultural management, work and organizational differences. 2021-01-11T09:44:05+07:00 Tosaporn Mahamud tosaporn.mah@kbu.ac.th <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Cultural diversity In the workplace grow According to the path In the past, progress Of the modern world Until the work of the staff There are differences That culture And will have different ways of thinking Causing problems in work The purpose of this study To create ideas In the way of working together Effectively Working in a multinational company with rules from the parent company Regarding cultural differences Cultural dimension organizational culture In order to be a study guide to reduce problems in work including the context for cross-cultural communication and can use the method of kicking from the content to Take advantage that Occur in the organization effectively</p> <p>Article history: Received 6 August 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 20 September 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 23 September 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 0.00 %</p> 2020-12-01T00:00:00+07:00 Copyright (c) 2020 https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/249143 Factors Affecting the Mission Development of the Faculty of Pharmacy, Mahasarakham University. 2021-01-11T09:45:09+07:00 Kwansiri Dumkum rungsun_injun@hotmail.com Rungsun InJun rungsun_injun@hotmail.com <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; This research aimed to 1) study the factors affecting the mission development of the Faculty of Pharmacy, Mahasarakham University, 2) study mission development level of the Faculty of Pharmacy, Mahasarakham University, 3) study the relationship between factors affecting the mission development and mission development level of the Faculty of Pharmacy, Mahasarakham University and, 4) study approaching methods in enhancing mission development of the Faculty of Pharmacy, Mahasarakham University. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; This study used mixed method research by using quantitative and qualitative study. Samples of the quantitative research were students of Faculty of Pharmacy, Mahasarakham University, totally 256 samples through the data collecting by questionnaires. Informants of the qualitative research were comprised with 1) representatives of Faculty of Pharmacy, totally 9 subjects, and 2) representatives of Student Faculty of Pharmacy, totally 9 subjects through the focus group discussion method.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;The research findings were (1) Factors affecting the mission development of the Faculty of Pharmacy, in overall, was found in high level, which may arranged the factors as follows: (1.1) Faculty policy factor, (1.2) Technology factor, (1.3) Working approach of executive factor, (1.4) Student potential factor, (1.5) Resource of learning management factor, and (1.6) Personnel potential factor (2) Mission development level of the Faculty of Pharmacy, in overall, was found in high level, which may arranged the aspects as follows: (2.1) Producing graduates aspect, (2.2) Pharmaceutical research aspect, (2.3) Community health service aspect, and (2.4) Pharmaceutical vocation preservation aspect (3) The results of the correlation coefficient analysis found that factors affecting the mission development had statistically significant correlation with the mission development level of the Faculty of Pharmacy at .05 level, and (4) approaching methods in enhancing mission development of the Faculty of Pharmacy, can be concluded as follows: (4.1) Faculty policy should be clear and should urge in any working aspect to be in accordance with the mission, (4.2) Should encourage in technology application for learning, (4.3) Should focus on students security by developing a safe laboratory and conducting some technology to be more effective in producing medicines, and (4.4) Should contribute a budget to students for organizing public events or activities.</p> <p>Article history: Received 17 August 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 23 November 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 28 November 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 1.17%</p> 2020-12-01T00:00:00+07:00 Copyright (c) 2020 https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/249144 Guidelines for developing a learning organization of the Office of The Permanent Secretary, Ministry of Education 2021-04-15T17:38:48+07:00 Napaporn Hastheithong somjintanarisongnern@gmail.com <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; This research aimed to: 1) compare the level of learning organization of Office of Permanent Secretary, Ministry of Education as classified by personal factors; 2) study factors affecting the learning organization of Office of Permanent Secretary, Ministry of Education in the aspects of proper structure, educational technology, teamwork and network system, and knowledge construction and transfer; and 3) identify the guidelines for development of learning organization of Office of Permanent Secretary, Ministry of Education.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The research sample was 1) 245 personnel of the Office of Permanent Secretary, Ministry of Education, derived by stratified random sampling. The instrument used for data collection was a questionnaire constructed by the researcher. Data were analyzed with percentage, mean, standard deviation, t-test, one-way analysis of Variance, least significant difference, correlation coefficient, multiple regression, and content analysis. 2) The 10 key informants consisted of supervisors, group leaders, and division directors of Office of <br>Permanent Secretary, Ministry of Education, who voluntarily joined the research. They were selected by purposive sampling.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The research results revealed that: <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 1. The level of learning organization of Office of Permanent Secretary, Ministry of Education as perceived by personnel with different genders, ages, status, positions, work experiences and chain of command was not different. However, the difference was found among personnel with overall education level with significant difference at .05 levels.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 2. Regarding the factors affecting the learning organization, the aspects of knowledge construction and transfer (b=0.36), proper structure (b=0.19), and teamwork and network system (b=0.17) significantly affected the learning organization with predictive power of 81 percent. The equation was as follows:<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Y = 1.01 + 0.19**(X1) + 0.04(X2) + 0.17**(X3) + 0.36**(X4).<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 3. The guidelines for development of learning organization of Office of Permanent Secretary, Ministry of Education, were the administrators should: give importance, support, and motive the personnel to realize learning organization being; develop new concepts, plan for organization development, and monitor the implementation continuously; apply technology to develop learning organization being based on personnel suitability, transfer knowledge via network, build information technology system to certify the development, and add more learning channels for new innovations; develop personnel and adjust personnel’s behaviors, create vision for personnel development, encourage personnel to be more enthusiastic to self-development of and life-long learning, and promote cooperative learning and knowledge and experience transfer. These will lead to mutual working paradigm and systematic knowledge collection and management.<br><br></p> <p>Article history: Received 10 September 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 1 October 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 4 October 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 0.00 %</p> 2020-12-01T00:00:00+07:00 Copyright (c) 2020 https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/249145 Efficiency Enhancement in Transportation for Trading Business in Thailand 2021-01-11T09:48:14+07:00 Piyachat Jarutirasarn jarutirasarn@hotmail.com <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The objectives of this research were 1) to study factors affecting the transportation efficiency of carrier entrepreneurs providing transportation services in trading business, 2) to study the environment, problems and obstacles of the entrepreneurs and 3) to study the approaches to increase the transportation efficiency of the entrepreneurs. The sample group used in this research is the carrier entrepreneurs that provide transportation services in the business of trading and also have their establishments in located in the 4 regions of Thailand in the total of 400 people. These people were obtained through quota sampling and the tools used to collect data are the questionnaires prepared by the author which have the content validity between 0.67-1.00 and the reliability of the questionnaire was between 0.70- 0.90. The data were analyzed using percentage, average, standard deviation and one-way Analysis of Variance. The testing of the differences in pairs was carried out by LSD method and the multiple regression was analyzed by Enter method.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The research results revealed as follows: <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 1. Factors affecting the transportation efficiency of the transportation service providers in the trading business are the number of personnel and the time of operation. It was found that most of the samples had employees in the organization of less than 11 people and the duration of business operation was less than 3 years<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 2. For the environment, problems and obstacles of the transport operators who provide goods transportation services in the trading business, it was found that the transportation service environment consisting of transportation knowledge and perspective on transportation development and service standards affected the highest satisfaction to customers, followed by transportation with no pollution to the environment, having planning, system management and work control in every time for moving products from one location to another. The respondents responded to questionnaires about transport efficiency made us aware of problems, obstacles to transportation operators that provide transportation services in trading business. It was found that the number of customers, the number of cars, tools and technology, the cost of transportation development had an effect on transportation efficiency at a high level.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 3. Ways to improve transportation efficiency in order to improve transportation efficiency, it should be focused on the break-even point in operations, taken into consideration on the factors of communication infrastructure, creating cooperation of the loading and unloading system and the construction of a transport terminal. Technologies should be integrated in transportation in order to meet the needs of customers as much as possible.</p> <p>Article history: Received 3 November 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 20 December 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 23 December 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 0.00 %</p> 2020-12-01T00:00:00+07:00 Copyright (c) 2020 https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/249146 Problems and Obstacles of Cosmetic Marketing Business in Thailand 2021-01-11T09:49:25+07:00 Chetsada Atipongvanich aj.boy@hotmail.com <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The purposes of this research are 1) to study factors affecting the marketing of cosmetics business in Thailand, 2) to study the environment, problems, and obstacles of the marketing of the cosmetics business and 3) to study guidelines in order to obtain higher efficiency of marketing operations in the cosmetics business. A sample group used in the research was 400 people of women and men aged 21-30 years who have bought cosmetics in the past 6 months and lived in Thailand. They were selected by convenience sampling. The tool used to collect data is a questionnaire created by the researcher. The content validity was between 0.67-1.00 and the reliability of the questionnaire was between 0.76-0.92. The data were analyzed using percentage, average, standard deviation, one-way Analysis of Variance, LSD pair testing and LSD analysis and multiple regression analysis with the Enter Method. The results were summarized in each aspect as follows.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The research results revealed as follows: <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 1. In terms of factors affecting the marketing of cosmetics business in Thailand, differences in age, occupation and monthly income did not affect the marketing operation in the cosmetics business. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 2. In the aspect of the environment, problems, obstacles of the marketing of cosmetics business in Thailand, there were limitations in online sales and system of data distribution pattern. Also the reliability in advertising products that could access the consumers in each group was limited. Market competitors provided plenty of choices for customers. After-sales service was not good and the manufacturers were also not ready, including the uses of low quality raw materials for the production. Customer brand stickiness made them not open-minded for importing of smuggled goods, trading fake or too-expensive-for-quality items and the use contaminants. Advertising and public relations did not create memory for users. The manufacturer did not comply with currently strict laws or controls. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 3. For the study of guidelines for higher efficiency of marketing in cosmetics business in Thailand, operators in the cosmetics business should help each other to report whereabouts of unqualified production and create novelty in the product in order to respond to the needs of the market and analyze the goals of customers. Cosmetics product information should be presented to customers through various media that is currently seen and disseminated in all accessible media.</p> <p>Article history: Received 3 November 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 21 December 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 24 December 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 0.00 %</p> 2020-12-01T00:00:00+07:00 Copyright (c) 2020 https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/249147 The Effect of Corporate Social Responsibility and Creating Shared Value in Thailand 2021-01-11T09:50:55+07:00 Monthira Kitsamphanwong monthira_k@mail.rmutt.ac.th <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; This research has objectives 1. To study corporate social responsibility and creating shared value in Thai listed companies, 2. To examine the effect of corporate social responsibility on creating shared value in Thai listed companies. The population and sampling are 362 companies listed on the Stock Exchange of Thailand consisting of 7 industries such as; 1) agro and food industry 2) consumer products 3) industrials 4) property and construction 5) resources 6) service and 7) technology, not include the group of financial business, securities business, banking and insurance business and company under rehabilitation. The disclosure of corporate social responsibility will define the scope of the data used as of December 31, 2018. Data analysis was done using the multiple regression analysis. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The results showed that <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 1. Corporate social responsibility and creating shared value in Thai listed companies to create a competitive advantage of the business sector to achieve long-term profits and meet the needs of society. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 2. The study found that the relationship between the corporate social responsibility disclosure and creating shared value. The creating shared value was a new method to solve social problems through the expertise and organization resources in order to form the business opportunities. Thus, this was different from social responsibility which was only the image and reputation forming as the factors toward sustainable development. Therefore, companies in Thailand shall adopt both concepts of corporate social responsibility and creating shared value to connect and adapt in order to reach toward the highest profits. Also, this would be a part of the society to help solving social and environmental problems.</p> <p>Article history: Received 20 August 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 20 October 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 22 October 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 0.00 %</p> 2020-12-01T00:00:00+07:00 Copyright (c) 2020 https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/249149 A Model for Developing Vocational Teaching Skills of Vocational Trainers in Protection Home for the Destitute. 2021-01-11T09:53:53+07:00 Panuwat Seeyangnork panuwat1414@gmail.com <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The Destitute with the objectives to: 1) study vocational teaching skills of vocational trainers in Protection Home for the Destitute, 2) create a model for developing vocational teaching skills of vocational trainers in Protection Home for the Destitute, 3) try out and evaluate the model for developing vocational teaching skills of vocational trainers in Protection Home for the Destitute. The target group used in the research consisted of 2 groups: 1) the target group, totaling 36 persons, for in-depth interview using a structured interview form, and 2) the target group for the experiment in Kum Sakae Protection Home for the Destitute, Phetchaburi Province, selected by using a purposive sampling method from three vocational group with the largest number of learners, consisting of 6 trainers, 2 from each group, and 30 learners, 10 from each group. The research instruments were a structured in-depth interview form, a form for vocational trainer meeting, questions and group meeting recording form, a test paper for measurement before and after learning, and an evaluation form for assessment of learning skills. The data were analyzed by using frequency, percentage, t-test, and content analysis.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The research results were as follows:<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 1) There was no clear and concrete operational model for vocational trainers to follow in performance, and they were not trained on teaching skills in vocational training, causing the teaching not to meet the goals.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 2) The created model for vocational teaching skill development of vocational trainers in Protection Home for the Destitute, or S-P-I-E Model, consisted of Situation Analysis (S), Planning (P), Implementation of the plan (I), and Evaluation (E).<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 3) The experiment on implementation of the model for developing vocational teaching skills of vocational trainers in Kum Sakae Protection Home for the Destitute, Phetchaburi Province, revealed that the learning outcomes, or trainers’ knowledge and skills, increased in every course with statistical significance at the .01 level, and the vocational trainers reported that the model for developing vocational teaching skills of the vocational trainers in Protection Home for the Destitute was practically implemented.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The findings from the research revealed that the development of vocational teaching skills of vocational trainers in Protection Home for the Destitute needed a model for developing the teaching skills, preparation of vocational learning management plans, and teaching according to the planned steps.</p> <p>Article history: Received 18 August 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 19 November 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 22 November 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 0.00 %</p> 2020-12-01T00:00:00+07:00 Copyright (c) 2020 https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/249191 Commitment and Participation Affecting The Effectiveness of Personnel Performance at Kanchanaburi Highway Construction Center Department of Highway. 2021-01-11T10:12:18+07:00 Dawluk Bunyong dawluk-bowe@hotmail.com Sanchai Kitiyanan dawluk-bowe@hotmail.com Rattima Bamrungkhet dawluk-bowe@hotmail.com Muttaneeya Pitakchuchok dawluk-bowe@hotmail.com <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The purposes of this research were to study commitment of personnel performance to study participation of personnel performance to study effectiveness of personnel performance and to study commitment and participation affecting to effectiveness of personnel performance at Kanchanaburi highway construction center department of highway. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The population in the research includes personnel filled, personnel receiving salary and personnel receiving included welfare included 190 and simple random sampling for personnel performance at Kanchanaburi highway construction center department of highway. A constructed 5-level rating scale index of Item objective congruence was used as tool to collect data. The statistics used for data analysis were percentage, mean, standard deviation, and multiple regressions.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The research findings revealed that:<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 1. Commitment of personnel performance at Kanchanaburi highway construction center department of highway sort by mean have a most level of normative commitment, most level of affective commitment and very level of continuance commitment. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 2. Participation of personnel performance at Kanchanaburi highway construction center department of highway sort by mean have a very level of participation in implementation, very level of participation in benefits, moderate level of participation in evaluation, and moderate level of participation in decision making.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 3. Effectiveness of personnel performance at Kanchanaburi highway construction center department of highway sort by mean have a most level of effectiveness in Latency, most level of effectiveness in Integration, most level of effectiveness in Integration and very level of effectiveness in goal attainment.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 4. Commitment and Participation affecting the Effectiveness of personnel performance at Kanchanaburi Highway Construction center Department of highway, of 17.40 %, at written in the multiple regression analysis equation: <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Effectiveness of personnel performance = 3.82**+0.14 Commitment* + 0.26 Participation**</p> <p>Article history: Received 19 November 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 12 December 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 15 December 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX= 1.05 %</p> 2020-12-30T00:00:00+07:00 Copyright (c) https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/249192 Strategy for Developing Potential on Village and Urban Community Fund Management of Village Fund Committee. 2021-01-11T10:19:39+07:00 Wicha Injan Wichainjan@gmail.com <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The purposes of this research were to: 1) study the current problems of village and urban community fund management of the village fund committees, 2) design the strategy for developing the village fund committees’ potential on village and urban community fund management, 3) try out the strategy for developing the village fund committees’ potential on village and urban community fund management, and 4) evaluate the strategy for developing the village fund committees’ potential on village and urban community fund management.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The research target group, purposively selected, consisted of 8 presidents of village fund networks at the province level, 10 presidents of village fund networks at the district level, 3 presidents of village funds with C (moderate) and D (need improvement) level of management efficiency and potential, and 3 officials from relevant organizations. The 30 village fund committees used in the strategy experiment were purposively selected from 3 funds in Rajaburi Province with C and D level of potential evaluation. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The tools used in the research consisted of an in-depth interview form and a check-list questionnaire for analyzing the current problems of village and urban community fund management of the village fund committees in the target area. The test for assessing knowledge before and after the training on development of the village fund committees’ potential on village and urban community fund management was also applied. The quality of research tools was verified on both validity and reliability. The data were analyzed by computing percentage, mean, and standard deviation. The t-test and content analysis were also used in data analysis.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The research results were as follows:<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 1. The problems of village and urban community fund management of the <br>village fund committees were that the operation potential and efficiency of the village and urban community funds was at a low level resulting from the following causes: (1) the committees did not seriously study the manual for management issued by the Office of National Village and Urban Fund, (2) the committees being trained by public organizations and other relevant parties did not have got actual knowledge and lacked transferring skills, (3) the committees lacked learning motivation, and (4) the committees did not take into account the importance of registration and filing systems. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 2. The designed strategy for developing the village fund committees’ potential on village and urban community fund management consisted of 5 working system or learning units as follows: 1) a study tour to the successful village funds, 2) provision of knowledge about the village and urban community funds, 3) provision of the academic principle of village and urban community fund management, 4) the process after the study tour and learning the academic principles, 5) measurement and evaluation. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 3. The experiment of strategy for developing the village fund committees’ potential on village and urban community fund management revealed that the personnel attending the training according to the strategy system unit had got higher knowledge and understanding after the experiment than those they had got before the experiment with statistical significance at the .05 level and they were satisfied with the strategy and manual for developing the village fund committees’ potential on village and urban community fund management at a high level. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 4. For the evaluation and improvement of strategy for developing the village fund committees’ potential on village and urban community fund management, it was found that the committees with low level of performance potential and efficiency (at a moderate: C and need improvement: D level) were improved after attending the training according to the strategy with 5 system units and 14 subsystem units, able to apply knowledge, understanding, and satisfaction in management resulting in having more knowledge and understanding on management and better performance. One of the funds at a moderate level was improved to be a fund at a very good (A) level, and two village funds at a need improvement level (D) were improved to be the ones at a good (B) level. It, therefore, could be concluded that the strategy could actually solve the existing problems without strategy improvement.</p> <p>Article history: Received 20 November 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 19 February 2020<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 21 February 2020 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 0.66 %</p> 2020-12-30T00:00:00+07:00 Copyright (c) https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/249194 Brand Personality Influencing Customers’ Intention to Purchase at Thai Restaurant Chains in Bangkok, Thailand: The Mediating Role of Online Word-of-Mouth. 2021-01-11T10:21:01+07:00 Sruangporn Satchapappichit ssatchapappichit@gmail.com <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Brand personality is an important factor in marketing. Brand personality is the attempt to form an emotional bond between customers and the brand in order to help boost profitability. It also can be applied to differentiate one’s brand from other similar brands and help it stand out. Without specialization, a commodity that is selling has to use price promotions or the brand is going to stagnate or eventually decline. For this reason, the aim of this study is to investigate if brand personality and online word-of-mouth are factors that influence customers’ purchase intention in the restaurant sector, especially Thai restaurant chains. A sample of 360 students was drawn using convenience sampling from the target population. Data was collected using questionnaires. This study used the structural equation modeling: SEM to test hypotheses. The results of the study showed that brand personality and online word-of-mouth have positive and significant effects on customers’ purchase intentions. Furthermore, there was a significant mediating effect of online word-of-mouth between brand personality and purchase intention. The study also recommends that restaurant managers and marketers focus on brand personality and online communication channels, and update their marketing strategy to attract more customers for Thai restaurant chain brands that can lead to purchase intention.</p> <p>Article history: Received 14 February 2019<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 10 March 2020<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 13 March 2020<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 0.00 %</p> 2020-12-30T00:00:00+07:00 Copyright (c) https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/249195 Job Insecurity and Organizational Citizenship Behavior: A Study of Organizational Identification and Coworker Support. 2021-01-11T10:24:42+07:00 Wongladda Weerapaiboon wongladda@ms.su.ac.th Chuanchuen Akkawanitcha wongladda@ms.su.ac.th Thanakrit Sangchoey wongladda@ms.su.ac.th <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Nowadays, digital technology plays an important role in the financial services business. Labor forces are replaced by technology and the job roles are reduced. This paper aims to present a model of the influence of job insecurity and organizational identity towards organizational citizenship behavior of employees. According to the literature, the current paper proposes the concept of “organizational identity” as the mediating role of the relationship between job insecurity and organizational citizenship behavior. Moreover, the concept of “coworker support” is presented as the moderator in the relationship between job insecurity and organizational citizenship behavior. This paper concludes that coworker support will buffer the negative relationship between job insecurity and organizational citizenship behavior.</p> <p>Article history: Received 20 February 2020 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 11 May 2020<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 14 May 2020 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 0.00 %</p> 2020-12-30T00:00:00+07:00 Copyright (c) https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/249197 Integrated Marketing Communication Effecting Decision Making The Consumer’s to One Tampon One Product in Municipality Kanchanaburi Province. 2021-01-11T10:30:47+07:00 Sanchai Kitiyanan Sanchai1969@yahoo.co.th Suthipot Sriboonnak Sanchai1969@yahoo.co.th Supattra Kanprom Sanchai1969@yahoo.co.th Manit Khamlek Sanchai1969@yahoo.co.th <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; This research aimed to integrated marketing communication effecting decision making the consumer’s to one tampon one product in municipality Kanchanaburi province. To compare the decision to use the consumer’s to purchase one tampon one product in municipality Kanchanaburi province classified by personal factors. And to study the integrated marketing communication factors that affect the decision to use the consumer’s to purchase one tampon one product in municipality Kanchanaburi province.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The sample included 400 users in general users with one tampon one product in municipality Kanchanaburi province, selected by Accidental sampling. The instrument was a 5-level rating scale questionnaire with content validity 0.67-1.00 and reliability 0.90 to collect data which were analyzed in tetms of percentage, mean, standard deviation And analysis of t One-way analysis of variance And analysis of multiple correlation coefficients Determine the level of statistical significance at 0.05<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The findings:<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 1. Integrated marketing communication effecting decision making the consumer’s to one tampon one product in municipality Kanchanaburi province as follows<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;1.1 Integrated marketing communication effecting decision making the consumer’s to one tampon one product in municipality Kanchanaburi province the study indicated that Overall, the level of opinion is at a high level. And when considering each aspect, it is at a high level in all aspects The respondents gave the highest average score, direct sales using employees, followed by advertising, sales promotion, direct marketing and and news and public relations<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;1.2 The decision to use the consumer’s to purchase one tampon one product in municipality Kanchanaburi province in the overall picture, found that it was at a high level. And when considering each aspect, it is at a high level in all aspects respondents gave priority to post-purchase behavior, purchasing decisions, needs, the evaluation of alternatives and seeking Needs In the evaluation of options. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 2. Decision to use the consumer’s to purchase one tampon one product in municipality Kanchanaburi province classified by personal factors, it was found that gender, age, education level, and income were different. The decision to use the consumer’s to purchase is no different. While different incomes have different levels of decisions, with Income not more than 20,000 baht, average more than income 40,001- 60,000 baht and different careers have different levels of decisions by State enterprise employees / civil service There are more levels of decision making to buy OTOP products than employees of private companies. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 3. Integrated marketing communication in advertising (x<sub>1</sub>) in direct sales using staff (x<sub>2</sub>) direct marketing (x<sub>5</sub>) that affect the decision to use the consumer’s to purchase one tampon one product (y) There is a coefficient of prediction that is able to predict the decision to use the consumer’s to purchase one tampon one product in municipality Kanchanaburi province by 17 percent and can create the regression equation as follows. y = 3.25 + 0.05x<sub>1</sub> + 0.04x<sub>2</sub> + 0.07x<sub>5</sub> And forecasting equations in the form of standard points as follows. Zy = 0.10x<sub>1</sub> + 0.11x<sub>2</sub> + 0.13x<sub>5</sub></p> <p>Article history: Received 19 November 2019 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 9 January 2020<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 11 January 2020 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 0.00 %</p> 2020-12-30T00:00:00+07:00 Copyright (c) https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/249198 Media Literacy Advantages and Applications A Case Study of Nakhonpathom Rajabhat University 2021-01-11T10:32:53+07:00 Marisa Sujittavanich Voon58@hotmail.com Yaowapa Buawech Voon58@hotmail.com <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The purposes of this research were to study 1) exploring advantages of media literacy education during semester-long course 2) analyzing how students read, interpret media texts and implement media literacy knowledge in daily life. The study evaluates perception and knowledge application of 86 bachelor program students from media literacy course at Nakhon Pathom Rajabhat University, by purposive sampling, the questionnaire was designed to collect survey data for quantitative research and data were analyzed by frequency mean and standard deviation .<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The findings of this research were as follows: <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 1. Overall, the first three aspects evaluated to be very satisfied through the advantages of media literacy are 1) Students recognize the importance of the moral, values and ethics toward themselves, community and society. 2) Students are aware of the importance of professional ethics that media professionals must have. 3) Students can choose to receive news or content from good quality media and benefit students <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 2. The first three aspects evaluated to be very satisfied through the application of media literacy are 1) Students will produce news content and media by setting appropriate target, objectives, and communication strategies 2) Students will search for news content from various sources such as internet and social media. Also, students can select information which is reliable, accurate, and systematically manageable and 3) Students can produce media by choosing symbols, various audiovisual techniques to create meaning, communicating emotion and artistic beauty.</p> <p>Article history: Received 4 April 2020<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 9 September 2020<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 11 September 2020<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 0.00 %</p> 2020-12-30T00:00:00+07:00 Copyright (c) https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/249200 Performance efficiency of Employees in a Food industry in Nakhon pathom province. 2021-01-11T10:34:15+07:00 Praewpan Trichan et al. jsrichompu@gmail.com <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The objectives of this research were to 1) study the organization’s internal environmental factors and the performance efficiency of employees in a food industry in Nakhon Pathom Province, 2) compare the performance efficiency of employees in a food industry in Nakhon Pathom Province by personal factors, and 3) study the relationship between the organization's internal environment factors and the performance efficiency of employees in a food industry in Nakhon Pathom Province. The populations used in this research were 560 employees from a food industry in Nakhon Pathom Province and the samples used in research were 234 employees using Stratified Samplings. The instrument used to collect data was the questionnaire, which content and questionnaire validity have been evaluated. Moreover, the data were analyzed using Percentage, Mean, S.D., T-test, One-Way Anova, Correlation coefficient analysis, and content analysis.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The results of the study were;<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 1. The organization's internal environment factors were found at a high level, when considering at each aspect can be found that the results were in high level. The performance efficiency of employees were found at a high level, when considering at each aspect can be found that work quality and work quantity were at the highest level and time at a high level.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 2. The comparison of the performance efficiency by personal factors had no difference of employees who differ in genders in overall and each aspect, however, the employees who differ in age, educational level, monthly income, and work experience had significantly different performance efficiency differently at the level of 0.05 as well as the hypothesis. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 3. For the relationship between the organization's internal environment and the performance efficiency, the internal environment factors in the management system were associated with performance efficiency and job quality was found at the highest level. (r=0.74**)</p> <p>Article history: Received 17 August 2020<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 12 September 2020<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 14 September 2020<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 1.49 %</p> 2020-12-30T00:00:00+07:00 Copyright (c) https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/249201 Street Vending Management According to The Policy of Bangkok. 2021-01-11T10:35:07+07:00 Paphatsorn Woraphatthirakul pa.phatsorn@hotmail.com <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The research paper aimed to: 1) study the current problems on street vending in Bangkok: 2) study the policy of street vending management in Bangkok: and 3) to recommend problems, obstacles and solutions to the occupational situation of street vendors, as well as policies or measures for the street vending management in Bangkok. The qualitative research method was conducted by in-depth interviews from a group of 25 key informants. The research instruments were interview questionnaires and analysis, reading results, interpreting and conclusions by analyzing qualitative data revealed instead of the facts as follow:<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 1. From the current problems in the street vending management in Bangkok, the socio-economic situation is a reflection of the traditional way of life in street vending. The products sold represent the cultural and urban way of the informal economy, which are the drivers for distribution in the community to the current street vending career.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 2. The policy of street vending in Bangkok in term of the policy of Act on the Maintenance of the Cleanliness and Orderliness of the Country, B.E. 2535, which is clear to cover the implementation of the policy and suitable for the area conditions but there are limitations on the number of staff and insufficient budgets, which have not been achieved by many factors.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 3. Based on research findings are as follow:<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;3.1) Establish a policy to promote and support the career development of street vendors, such as investment lending, other career advancement with higher income and security in order to permanently reduce the number of street vendors. <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;3.2) Use control methods in terms of the number of street vendors and the controls on the area permitted to trade, and to promote orderliness and hygiene in the areas permitted for trade.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;3.3) Coordinated cooperation of street venders and residents held a meeting to educate traders to adjust the attitude of policy implementation was a satisfying achievement.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;3.4) Tackling problems that cause poverty and increasing development opportunities for people and rural areas, both at the macro and micro level, which can be a permanent solution to the street vending problems.</p> <p>Article history: Received 16 June 2020<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 28 October 2020<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 2 November 2020<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 0.00 %</p> 2020-12-30T00:00:00+07:00 Copyright (c) https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/249202 Organization Management affects The Quality of Work Life of Personnel according to Surveillance Measures, Prevention and Control of Coronavirus Disease 2019 (Covid-19) in National Health Security Office, District 13, Bangkok. 2021-01-11T10:36:14+07:00 Dawrungrata Wongkrai dawrungrata.wo@western.ac.th <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The objectives of this research were: 1) to compare organization management and the quality of work life of personnel according to surveillance measures, prevention and control of Coronavirus disease 2019 (COVID-19) in NHSO, district 13, Bangkok which classified by personal factor: and 2) to study relationship of organization management affects the quality of work life of personnel according to surveillance measures, prevention and control of Coronavirus disease 2019 (COVID-19) in NHSO, district 13, Bangkok. This research was a quantitative research with a sample of 210 people using the formula of Krejcie and Morgan and questionnaires were used to collect data. The statistics used for data analysis were percentage, mean, standard deviation, t-test, F-test, one-way ANOVA, Pearson correlation coefficient and multiple regression analysis.<br>The results revealed that:<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 1. A comparison of the personal data of employees found that overall, no difference except in the level of education and income per month difference was statistically significant. 05.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 2. Relationship of organization management and quality of work life found that organization management in terms of organizational characteristics (r =.943) and quality of working life in hygienic and safe environment (r = .833); there was a high relationship to surveillance measures, prevention and control of Coronavirus disease 2019 (COVID-19) in NHSO, district 13, Bangkok at (R2=0.84, R2Adjusted=0.83, Sr2=5.34, F=28.52, p&lt;0.001)<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 3. The findings at the conclusion that the current situation, the performance of personnel, especially on the issues of the society is to promote the quality of work life by improving the compensation management that is adequate and fair, appropriate to the economic conditions, experience, abilities and work duties. In addition, other benefits should be added to provide incentives for work and another important point is to promote good relationship building activities between supervisors and co-workers to give a sense of teamwork in the NHSO, district 13, Bangkok.</p> <p>Article history: Received 19 September 2020 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Revised 30 October 2020<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Accepted 2 November 2020 <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SIMILARITY INDEX = 1.21 %</p> 2020-12-30T00:00:00+07:00 Copyright (c)