U-Thairatana P, Upariputti T, Chiyachantana C. The Influence of Brand Trust and Customer Experience on Customer Loyalty in Life Insurance Companies. JMSNPRU [internet]. 2025 Jun. 29 [cited 2026 Aug. 29];12(1):91-104. available from: https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/291038