T. Boonkoum, S. Pinnin, M. Boonmeesrisa-nga, R. Taweephol, P. Siriwong, and T. Chantuk, “The marketing mix factors that influencing the decision-making process regarding the selection of water park hotels of Thai family tourists in Hua Hin district, Prachuap Khiri Khan province”, JMSNPRU, vol. 11, no. 1, pp. 294–308, Jun. 2024.