SATCHAPAPPICHIT, S. Brand Personality Influencing Customers’ Intention to Purchase at Thai Restaurant Chains in Bangkok, Thailand: The Mediating Role of Online Word-of-Mouth. . Journal of Management Science Nakhon Pathom Rajabhat University, [S. l.], v. 7, n. 2, p. 171–187, 2020. DOI: 10.14456/jmsnpru.2020.38. Disponível em: https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/249194. Acesso em: 25 apr. 2024.