CHANTA-ATIPONG, S.; WORAPISHET, T. The Effect of the Elaboration Likelihood Model on Purchase Intention: The Case of Live Streaming on Facebook and TikTok. Journal of Management Science Nakhon Pathom Rajabhat University, [S. l.], v. 12, n. 2, p. 234–247, 2025. DOI: 10.14456/jmsnpru.2025.36. Disponível em: https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/296879. Acesso em: 29 aug. 2026.