SRATHONGKHAM, T.; SUPASETTAYSA, G. Structural Equation Model of the Influence of Customer Relationship Management and Customer Experience Management on Brand Loyalty: The Role of Customer Engagement in the Context of Coffee Shops at Gas Stations . Journal of Management Science Nakhon Pathom Rajabhat University, [S. l.], v. 12, n. 2, p. 176–190, 2025. DOI: 10.14456/jmsnpru.2025.32. Disponível em: https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/296856. Acesso em: 29 aug. 2026.