PHONGHANYUDH, S.; KUNGVANTIP, V. Service Quality and Brand Image Impacting Consumer Behavior and the Decision-Making Process in Buying Gold in the Bangkok Metropolitan Region. Journal of Management Science Nakhon Pathom Rajabhat University, [S. l.], v. 11, n. 2, p. 122–137, 2024. DOI: 10.14456/jmsnpru.2024.32. Disponível em: https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/284726. Acesso em: 2 apr. 2025.