BOONKOUM, T.; PINNIN, S.; BOONMEESRISA-NGA, M.; TAWEEPHOL, R.; SIRIWONG, P.; CHANTUK, T. The marketing mix factors that influencing the decision-making process regarding the selection of water park hotels of Thai family tourists in Hua Hin district, Prachuap Khiri Khan province. Journal of Management Science Nakhon Pathom Rajabhat University, [S. l.], v. 11, n. 1, p. 294–308, 2024. DOI: 10.14456/jmsnpru.2024.22. Disponível em: https://so03.tci-thaijo.org/index.php/JMSNPRU/article/view/279370. Acesso em: 9 oct. 2026.